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How many of your mistakes can your business stand?

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Published: 16May2008
Word count: 958
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For over 15 years now I have been a member of an "entrepreneurs" category registered in the local government. I'm the owner of two companies. In fact, one of them has already been dissolved. Now I'm just sitting and reading. I have a lot of time for chatting on the Web and relating discussed matters to my own situation. What did I do wrong while running the first company? I committed all the mistakes I could. Indeed, I've learned something from my mistakes. When I was running the second company, there were fewer mistakes. But it doesn't mean that I did it intentionally. No way, my dear reader!

I've managed to avoid committing a few blunders, because I completely changed the line of business and the target group. However, it doesn't mean that we won't have any obstacles, competitors, or problems connected with our lack of competence or our lack of knowledge.

You probably want to know what mistakes I made. These are the crucial ones:

I was running after customers. Despite the fact that I was learning how to attract them from experts I could hire at the time, I had enough after some time. I couldn't look at the phone, I didn't want to go to presentations. I was disappointed with the result of my shifting from getting involved to gaining profits. I didn't like it. Unfortunately, I didn't even think that I was doing something wrong. I thought I was hopeless and that it wasn't for me. And such an approach, as you probably know, disheartens completely.

I had neither a vision nor strategic or tactical goals. I walked blindly, grasped any opportunity and felt more and more exhausted. A rush of adrenaline became weaker after each grasp of opportunity. Autohypnotical arousal of motivation and enthusiasm gave poorer and poorer effects.

I didn't know what it meant to focus on a customer? In principle, I tried to separate private problems from customer problems. I've already written about the words like 'I'm trying' or 'I will try'. That time I didn't know that it was another nail in the coffin of my business.

I had NO knowledge about advertising, not to mention copywriting skills. In the second company I only proved to myself that advertisements in the press were useless. 100% waste of money.

I had no idea what it meant to delegate obligations. You can understand now that I slogged away like a horse but constantly in the wrong place, in a place where I could do nothing for the company's development. Primo: I didn't know the right places. Secundo: I dealt with patching holes, extinguishing fires, and I couldn't remember my name in the evening. Even when the company was hiring employees, I was bottling up my rage, because I was working like a horse to pay them and they were slacking off instead. I didn't think so about all the employees. Some of them did their job, about which till this day I know nothing about and which I'll never be able to do myself. I was thinking about those who did the same job as me. It looked like I had been doing everything myself and they were wrangling over who would pick up the phone from a customer. This was my fault and lack of knowledge. I was the boss!

I didn't have a web site that would help me earn money. It doesn't mean that I didn't have a web page. I have had one for over seven years, indeed. I had no idea about earning money via the Internet and I didn't have the foggiest idea that I could arrange my web page in a way that would bring me profits. You're a witness of changes in my consciousness and knowledge which I'm widening. You're a witness of the progress I make in its implication. I'll tell you something about the effects of it.

Now I'll tell you the most important thing, which I would like you to pay attention to.

Stop learning from your own mistakes, stop learning from my mistakes. It may turn out that before you and me figure out that we're making mistakes, it can be too late for our companies. We can start everything from scratch, if we are able to get up together after a fall. I just want to ask you: what for? To make it hurt even more next time?

You and me, we can't afford to waste valuable time. Life can be arranged according to the great scenario. The best you can imagine. It's enough to use the help of those who know how to avoid mistakes and are able to teach you how to do that effectively. Your task is just to want to take this help, to pay for it and to apply the pieces of advice scrupulously and systematically. Can you imagine that those pieces of advice are simple, logical and understandable for everyone? Do you want to know where the catch is, or perhaps a few catches? They are in your conviction that it can't be that easy! They are in your conception that business is a very complex machine and you have to know a lot to make it bring profits. I'm telling you now that you don't have to know everything. There are some creatures that we call Experts. You just need your own wisdom and knowledge of how to use their help.

Only you can answer the question: how many of your mistakes can your business stand?

This article was translated by mLingua Worldwide Translations, Ltd. mLingua provides professional language translations in all major Western and Asian languages, software localization and web site translation services. Please visit http://mlingua.pl

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