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The Good Marketer and the Bad Marketer

By Ali Maadelat

Republish: EasyPublish™ Published: 03Jul2009 Word count: 522 Viewed: 212 time(s) Get Free Content For Your Site

There are many Los Angeles marketing firms out there that claim they are the 'best in the business.' The only thing they are good at is making false promises and siphoning whatever cash they can get out of their customers.

However, there are professional marketing firms that align their own interests with the success of your product or service. So if you want to distinguish the good marketer from the bad marketer, keep these hints in mind:

Targeting The Right Audience-

A bad marketer will spend as much as possible to cover as much ground as possible, while a good marketer knows how to use minimal financial resources for maximum effect.

Good marketing in Los Angeles is not about spending resources to saturate the market with awareness about your product or service. Only major companies with hundreds of millions of dollars to burn can engage in such widely ambitious projects, and even they market in such a way that they target a specific audience. Competent marketing firms know how to target the right consumer audience that will respond positively to your products or services, and they market it using as little resources as possible to garner the attention of the audience.

Inbound And Outbound Marketing-

A bad marketer is focused solely on advertising and promotions. A good marketer knows the importance of marketing research and competitive analysis.

Advertisements, promotions and public relations are not conceptualized based on hunches and guesses. Solid, empirical evidence must be provided to make these outbound marketing strategies catch the attention and loyalty of potential customers and regular consumers alike. Thus, inbound marketing becomes an essential and integral part of any good marketing strategy.

Business Orientation-

A bad marketer blindly pursues the short-term maximization of profit. A good marketer pursues profitability in the long run.

While both may seem the same at first glance, there is a world of difference between long-term marketing plans and short-term marketing plans. The former aims to develop trust and confidence in your products or services, while the latter aims to convince consumers into giving out as much money as possible.

When any company plans to be in the business for a long time, reputation will become synonymous with profit: a good reputation will assure continued sales, while a bad reputation will kill it faster than you can claim bankruptcy. Long-term marketing strategies are the ultimate goal of competent marketing firms; assuring reliable and sustainable profits from a brand name that will be trusted by consumers all over the city.

Objectivity and Impartiality-

There is one last thing that differentiates a good marketer from a bad marketer, and that is transparency.

A bad marketer will keep on suckering a flagging product or service; milking it for every penny it can churn until it finally sinks. A good marketer will be honest with the results, telling you what's going on. Thus, professional marketing firms will always keep your interests in mind. So don't be contended with good marketing firms. Look for the best of the best, and you will be sure that your company will stay strong and profitable for decades to come.

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