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State Farm car insurance claims lead to better vehicle design

By Amy Danise

Republish: EasyPublish™ Published: 02Sep2008 Word count: 732 Viewed: 267 time(s) Get Free Content For Your Site

Imagine that the company you work for started getting 17 calls per minute from customers with problems, and that the phone rang off the hook 24 hours a day, every day. You'd think something had gone terribly wrong.

For State Farm, that's a typical day, as policyholders call to report claims at the rate of over 17 a minute. The nation's largest auto insurer handles about 9 million claims a year, from stolen cars to fender-benders to total losses.

What's an insurer to do with all those claims? State Farm makes good use of them. For one, the claims data help State Farm set the car insurance premiums for other drivers of those vehicles. For example, do you have a vehicle that's a favorite of thieves? That's reflected in your insurance bill. But State Farm also uses its wealth of claims data to encourage better and safer car design.

Remember when Ford Explorers with Firestone tires gained national attention in 2000 because of alarming numbers of rollovers? State Farm was the first to sound the alarm bell to the National Highway Traffic Safety Administration in 1998.

State Farm regularly communicates with auto makers on what it sees as potential vehicle improvements based on trends in customer claims. When the insurer sees a way a car could be better protected from theft, or a bumper that never survives a crash, or a car with high passenger injuries, it lets car manufacturers know.

"You try to work together and find a common ground," explains State Farm spokesperson Kip Diggs. "Even if they don't acknowledge that the idea came from you. It's a satisfying gig." And it's a gig that stands to benefit all car buyers, not just State Farm customers, through safer vehicles and, ultimately, lower car insurance rates.

State Farm doesn't charge auto makers for its recommendations, and doesn't even expect a thanks. But for four men in State Farm's Vehicle Research Facility in Bloomington, Ill., it's their lives' work.

State Farm not only examines past claims for problematic vehicles, but it also pulls those vehicles into its reseach facility and tears them down, looking for clues as to why those vehicles incur extra costs. They tear down 25 to 50 vehicles a year, most of them wrecked or damaged. For example, State Farm employees noticed a couple of years ago that the Chevrolet Cobalt, which shared a platform with the Saturn Ion, performed much better than the Ion in side-impact crashes. State Farm brought the two vehicles into its facility, took them apart, and discovered that Chevrolet had added side reinforcements in the Cobalt, increasing passenger safety.

Figuring out how to keep vehicles safer from theft is also significant work at the State Farm facility.
"If a professional wants your car, he's going to get it," says Diggs. "But if we can find ways to make a car frustrating to get into for a professional, and less atractive to thieves and joyriders, that's worthwhile."
Suggesting ways for auto makers to produce cars with lower repair costs is also a mission. When your damaged car goes into the body shop for repairs, "everything goes by time," says Diggs. "Labor's where the money is. A vehicle that can be repaired more quickly is a vehicle that's going to be less expensive to insure. Even if you're an Allstate or Nationwide customer, you get the benefit of that vehicle."

"State Farm has an interest in seeing cars built to better standards," says Diggs. "Some manufacturers listen, some don't."

Case in point: The Mustang

When Ford was designing its current-generation Mustang in the late '90s, it asked State Farm to look at the design and give an opinion. Earlier Mustangs didn't sport a great safety record and were high on theft lists. State Farm employees tore down the Mustang and made recommendations to Ford (free of charge).

Shortly after the new 2005 Mustang GT came out, State Farm got its hand on the first one that had been titled and wrecked,. (It had been purchased for a 16-year-old in Chicago.) State Farm employees wondered if any of their suggestions had made it into the design.

"We were pleased to see some suggestions made it in," says Diggs, such as the way Ford had affixed panels and hard pieces to the car that makes it easier for the vehicle to be repaired.

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