	Article Directory		Article Submission Service		Article Marketing Blog		Publishers		Member Log In

Article Directory :: Internet Marketing/Online Business Articles

Creating a Comprehensive Opt-In List Made Easy

By Andrea Chin

Republish: EasyPublish™
Published: 12Feb2008
Word count: 410
Viewed: 190 time(s)

Get Free Content For Your Site

Emails are commonly used to distribute newsletters, promotional mails, and all kinds of other material. To take advantage of this marketing strategy, you'll first need to build an opt-in list. A good opt-in list should include the profile of the email address owner. Here are some tips on how to create a comprehensive opt-in list for a target market.

1. Create a website. If you have a website, you can invite visitors to register with your website or sign your guestbook before leaving. The days of having to know code in order to create a website are over. Some website creator programs just require you to cut and paste, like that of WYSIWYG (what-you-see-is-what-you-get) software. Many hosting sites offer free simple to use website building software.

2. Set up a promotion or freebie. Try to give your visitor something of value in exchange for their email address, name and other limited personal information. Use Limited Time Only offers as an immediate call to action. You want to grab their attention and get them to act. Make the visitor aware that by requesting the promotion or freebie they're also agreeing to receive future emails from you.

3. Set up an easy opt-out option. You can alleviate people's hesitations by letting them know it's just as easy to opt-out as it is opting in. It creates a feeling of control and works on the same premise as a refund policy. Not satisfied, opt-out.

4. Write and write some more. Submit articles, write a press release, post in forums, start blogging, and visit social networking communities for starters. Signature files are a great way to advertise and writing quality content helps establish credibility. People are constantly looking for information on the web and when they obtain whatever they were searching for (answer, idea, knowledge) they will often follow links and/or research the author to get further information.

5. Be creative. Partner with a company that has a business similar to your own. Promote offline with a raffle or something and place an email address opt-in as part of the entry form.

Creating a targeted opt-in list can take time, money and effort. People who choose to opt-in are usually in the market for what you are offering and thus, sales prospects. Obtaining a targeted opt-in list can dramatically boost your sales, so these tools are certainly essential.

Andrea Chin surrounds herself with like minded people and learns from the best. Meet her here, to partner with a Team that is already achieving the success you desire and willing to show YOU how.

EasyPublish™ this article - publishers click here