Article Directory :: Authors :: B :: Audrey Burton Articles

Articles by Audrey Burton

• 3 Biggest Website Building Mistakes - Are You Making Them?
  Do you need a new website? Yes - it's a big project, but important. So many things can go wrong! Before you go out and hire a website designer or buy a website builder software program, you need to know a little bit about what you are doing. This article will get you going in the right direction.
  Published 30Oct2009, viewed 4 times

• Close More Sales by Being LESS Brainy
  Many small business owners believe they don't like sales. They see it as difficult, stressful and unpredictable. Today you will learn that it can be easy, fun and very predictable!
  Published 23Oct2009, viewed 23 times

• Give Away More to Sell More!
  Give your prospects a taste of how fabulous you are and increase your sales! Used well, even the prospects who say no will love you and could even send you referrals. Read more about giving during the sales process to get more sales...
  Published 19Sep2009, viewed 182 times

• Increase Your Sales Fast by Warming Up Your Cold Calls
  Don't fear the phone! There are prospective clients in the marketplace who are looking for you! If you have picked the right target market, you will be greeted with joy when you call people. They WANT to meet with you and they want to buy - they need you. Make it easy for them - call them. Read on for more about how...
  Published 07Sep2009, viewed 138 times

• Bartering: Blessing or Burden?
  Unsure what to do about bartering? Could it work for you? If done properly, you could really get ahead, but if not done properly, you could end up with nothing to show for your efforts. Read this article for some great bartering information to answer your questions and get you started.
  Published 17Jul2009, viewed 126 times

• 3 Ways You Could Be Sabotaging Your Own Sales Growth
  Are you happy with the number of sales you close at your sales meetings? If you struggle with closing the sale, but aren't sure why, keep reading. You might be the absolute best at what you do, but if you can't close the sale, you can't share your gifts with anyone, and you can't make any money!
  Published 18Jun2009, viewed 75 times

• Can a Single Mom Start a Business?
  If you are a single mom and want to own your own business, there are a few things you need to know before you make the commitment. You need to be concerned not just about your training and/or inventory, but also about paying your electric bill, having time to spend with your kids and knowing how to get clients!
  Published 12Jun2009, viewed 93 times

• 7 Secrets to Successful Sales in Small Business
  Learn to Love Sales! The sales process is not complex, but it is not always easy. These 7 Secrets will make it much easier for you to close the deal, even if you (think you) hate sales.
  Published 06Jun2009, viewed 89 times

• Start a Business with Do It Yourself Marketing
  Marketing can be very difficult when you are new to owning a business! Make it as easy on yourself as you can without spending a ton on consulting services - do it yourself! Using this one tool can catapult your success and make the process much easier.
  Published 02May2009, viewed 78 times

• Time Management or Just Too Much to Do?
  Time management is a huge issue for many small business owners, especially solo-preneuers. You are doing everything yourself! Perhaps you really need to take a long look at your to-do list. Get that in line and your time management problems will go away.
  Published 05Apr2009, viewed 102 times

• Make Your Sales Process Easy - for You AND for Your Prospects!
  Are you intimidated by the sales process? It is much easier than you think. What you need is a system and some scripts. Once you have those, you might actually enjoy the process!
  Published 23Mar2009, viewed 121 times

• Staying Alive and Thriving - Maximizing Opportunities for Small Business Owners
  Are you worrying about keeping your small business afloat? You need to take action to stay alive! The recession is affecting more and more smaller businesses. The small businesses most willing to stay focused, keep working and be strategic will be on top when the economy turns around.
  Published 01Mar2009, viewed 138 times

• Is Your Marketing Making You Miserable?
  Marketing can really burn you out and make you question your decision to start your business. There is hope! You can turn it around and have a lot more fun. Read this article to get started having more fun!
  Published 24Feb2009, viewed 105 times

• Get Corporate Clients - the EASY Way!
  Do you need corporate clients? Make it easy on yourself and create a plan with a logical, different approach. Read Audrey's article and get inspired to try something new...
  Published 10Feb2009, viewed 115 times

• Create Your Newsletter in Phases!
  Do you ever get overwhelmed thinking about starting an email newsletter? You don't even know where to start, so you never do? It is not as difficult as it seems. Break it down into bite-sized pieces and get started today - you'll have your first newsletter published in no time! Read on...
  Published 19Jan2009, viewed 83 times

• Solopreneurs - Get Real; There is No Secret!
  Tired of working so hard and not making enough? Are you looking for the secret to success? It's time to get real! There is no secret, just good strategy. Read this article and learn to make more while working less!
  Published 08Jan2009, viewed 133 times

• You Can Have Everything You Want...Just Not All Today!
  You can have your own business and raise your kids and exercise and volunteer and take care of your aging parents and prepare gourmet dinners nightly, etc, but not all at the same time. If you want all this and you want it all to be great, you'll have to stop sleeping! Learn how to have a successful business and some of the rest of what you want right now and have it all be terrific!
  Published 01Jan2009, viewed 153 times

• Don't Go Broke Starting Your Business
  Starting a business is so exciting! However, it is important to stay in business long enough to make a profit! Don't go broke 'investing' in your business until you really know what you are doing...
  Published 11Nov2008, viewed 207 times

• 3 Secrets to Profit in a 'Bad Economy'
  Everyone is talking about how terrible the economy is. The belief that we are all in trouble can negatively affect your business more than the original problems! Ride out this storm with these 3 secrets and come out ahead!
  Published 18Oct2008, viewed 168 times

• Your Intuition Could Save You Mo'ney!
  Have you ever ignored that funny feeling you got and it cost you? Perhaps you invested where you shouldn't have or you signed up for something that gave your computer a virus. Your intuition can save you a lot of trouble - and mon'ey - if only you will listen!
  Published 16Oct2008, viewed 154 times

• Don't be Discouraged!
  Just about every small business owner goes through a difficult time, when they are discouraged about the future of their business. You can do something about it and turn it around! Keep reading to find out how, and get back your optimism.
  Published 18Sep2008, viewed 162 times

• Use Your WebStats to Save Time and Mo'ney!
  Most small business owners have websites, but many don't know what to do once the website is up! You need to know who is visiting your site and where they are coming from. How else will you know if your online marketing is working?!
  Published 09Jul2008, viewed 183 times

• Emotional Connection - Why Do People Buy?
  Have you ever wondered why people buy from you? Why do people buy anything? Much of the decision is based in emotion. Using emotion in your marketing is critical! Read this article to learn steps to take to appeal to your ideal customer and compel them to take action!
  Published 06Jun2008, viewed 186 times

• Home-Based Business Work/Life Balance
  Home-Based Business Owners sometimes struggle with stopping working! You could work all day and night every day, but it isn't good for you. How do you stop? It is not easy, but it can be done...
  Published 28May2008, viewed 245 times

• Nobody Cares About You!
  Until people get to know you, they really do not care about you! Do you talk about yourself in your marketing? Avoid this fatal mistake! Read on...
  Published 15Apr2008, viewed 231 times

• What Jerry Seinfeld Taught Me About Succeeding in Business
  You can find inspiration many places - I found some in Jerry Seinfeld! Read how his 3 rules for living apply to small business success!
  Published 08Mar2008, viewed 259 times

• Do Not Wait Around to Get Clients!
  Are you tired of putting it out there and waiting for the clients to show up? Take intentional action! Go out there and get more clients. Read on...
  Published 13Feb2008, viewed 180 times

• Money – Are You Making The Right Decisions?
  Is the love of money the root of all evil? Maybe. It is not for me to say, but it surely can mess up your life! If you are in a tough spot, read this article for some strategies on handling it on your own.
  Published 06Nov2007, viewed 243 times

• Are You Too Nice?
  In business, it can harm the future of your business when you are too nice! You need to ask for the sale and you cannot allow clients, employees and vendors to take advantage of you. This article also contains some terrific daily affirmations for you to feel good about getting what you want in your business!
  Published 03Nov2007, viewed 243 times

• Are You Maximizing Every Single Sales Opportunity?
  Sales and Marketing are hard! Make it as easy on yourself as possible. Learn what you need to do to take full advantage of every opportunity possible!
  Published 22Oct2007, viewed 152 times

• How do you pay the rent when business is slow?
  Ok, so business is slow - don't panic! Keep this article nearby to read every time you feel a slowdown to get you focused again.
  Published 09Oct2007, viewed 225 times

• Don’t make the same newsletter mistakes I did! Part 2: Technical
  Creating and sending an electronic newsletter is more complicated than it looks! Part 1 of this series addressed the content portion and Part 2 now addresses the technical aspects of ezine publishing. Don't make your own mistakes; learn from mine!
  Published 28Sep2007, viewed 226 times

• Boys vs. Girls in Small Business? Sort-of…
  You may not realize it, but there are marked differences between the ways men and women run their small businesses! Read this article to maximize your gender strengths.
  Published 12Sep2007, viewed 188 times

• Not Enough Time, Not Enough Sales!
  Are you very busy all the time, but don't have enough clients? It is a difficult situation - you are doing everything yourself and don't have the sales to support hiring help, but you can't work any more than you already work! You need to be more efficient. Read on to find out how.
  Published 04Aug2007, viewed 217 times

• Don’t Make the Same Newsletter Mistakes I Did! Part 1: Content
  Starting a newsletter can be a daunting process! What should I put in it? Do I have to write an article every time? What is the best way to go?! Get started with this article and look for "Part 2: Technical" soon.
  Published 24Jul2007, viewed 229 times

• 3 Steps to Predict Your Sales Accurately
  How much marketing do you need to do to achieve your financial goals? This is such an important question! Getting the answer is easier than you think. Read these 3 steps and you will already feel less stressed.
  Published 26Jun2007, viewed 212 times

• But I Don’t WANT to Target Market!
  In the beginning, target marketing is difficult and new business owners don't want to do it. However, targeting your marketing efforts is the best thing you can do for your business, and the sooner the better! Learn why in this article.
  Published 22Jun2007, viewed 185 times

• Use The Right Benefit Statements on Your Website (and in All your Marketing)
  You have probably been told a hundred times to put benefit statements on your website and in all your marketing, and you have probably done so. Are you using the right kind of benefit statements? Check out this short article to find out!
  Published 06Jun2007, viewed 282 times

• Sales Strategy # 2: The Ambush!
  Are you ambushing unsuspecting prospects with your pitch? This is a big mistake! Learn if this is you and what can be done about it!
  Published 30May2007, viewed 253 times

• How Do You Market Two Businesses?
  Owning two businesses seems like a good idea - potentially double the income, right? Doing it alone can be daunting! Read on to discover what does and does not work.
  Published 19May2007, viewed 200 times

• How to ‘Start’ Starting your Own Business
  Are you thinking about starting your own business? Or are you really new in your business? Are you confident you have what you need to succeed? Check out this article to see if you have the right formula.
  Published 02May2007, viewed 294 times

• Sales Strategy #1: Get Your B*utt on the Phone!
  Don't be afraid to pick up the phone! If you prepare for it, it's a piece of cake. Check out this article so you will feel confident calling your prospects.
  Published 06Apr2007, viewed 272 times

• Networking is like Black Jack
  Don't gamble with your marketing budget! Learn how to better your odds while networking with these techniques.
  Published 07Mar2007, viewed 231 times

• Techniques to Get to Yes - Faster!
  How do you get your prospects to say "yes" and become clients? You start and build good relationships using great communication skills. How are your skills? Do you consciously use proven techniques to skillfully get to "yes" fast? Start here to evaluate your skills!
  Published 28Feb2007, viewed 286 times

• If You Build It, Will They Come?
  Where do you begin with marketing your business? There are so many ways to do it, how do you know the right strategies to use? Without formal help, it could take you years and years to make a profit. Read on to learn where to start and how to make the right decisions.
  Published 15Feb2007, viewed 244 times

• You Only Have 30 Seconds…
  Does your 30 second introduction make you money? After hearing it, do people come to you asking for more information? If you are not sure, or if you already know you need help, read on!
  Published 08Feb2007, viewed 304 times

• Get More Clients Networking
  Are you frustrated with the return you have gotten in comparison to the amount of time and money you have spent on networking? Try these techniques to improve your return dramatically!
  Published 31Jan2007, viewed 304 times

• Set Sane Financial Goals
  Don't make yourself nuts! Set reasonable financial goals for your business. It doesn't have to be complicated.
  Published 24Jan2007, viewed 317 times

• 3 Secrets to Time Management for Small Business Owners
  Time Management is a big issue for small business owners! Read about my 3 secrets and get the answers to your questions that you didn't know how to ask.
  Published 18Jan2007, viewed 366 times

• Control Your Sales Meetings
  Are you getting the appointment, but not the sale? Perhaps your technique could use a boost! This article can give you guidance in improving your closing percentage!
  Published 10Jan2007, viewed 335 times

• Does Your Income Reflect Your Effort?
  You can be more efficient in your business and make more money - and still enjoy your work. Begin by understanding how you have made money in the past! Read this article to learn a very simple way to analyze your numbers to make your work easier.
  Published 03Jan2007, viewed 309 times

• MLMs: How Do You Sell Your Product AND Build Your Downline?
  Is your MLM business harder than you thought it would be? Is selling enough product AND filling your downline a bit muddy? This article begins to clear it up for you!
  Published 13Dec2006, viewed 267 times

• (Almost) Fr’ee Marketing using Public Speaking
  Are you looking for inexpensive ways to market your business? Public speaking is almost as cheap as you can get! You reach a room full of people all at once, and sometimes they even pay you! Read all about how to get going, with some specific tips and ideas.
  Published 03Dec2006, viewed 347 times

• Life Is Not Easy; Life Is Not Fair
  You are not a victim, and you know it, but sometimes you begin to wonder! Everyone goes through difficult times, sometimes horrifically difficult times, but remembering that sometimes life is just difficult, and it isn't just you, makes it a little easier to bear. Read on for more inspiration.
  Published 15Nov2006, viewed 413 times

• Make Your Booth Successful
  The holiday season is upon us, as are holiday boutiques and expos. Do you know how to maximize this opportunity? Read this article for practical help to sell goods and capture contact data!
  Published 05Nov2006, viewed 350 times

• Take Back Control! (of your Marketing)
  Do you hate marketing and find it a necessary evil? Read on to discover a couple of easy things you can do to simplify your marketing.
  Published 24Oct2006, viewed 373 times

• Is Your Networking Working?
  You need to know whether your networking is working or not. If it is not working, do you know why? Is it them or is it you? Read this article to find out!
  Published 19Oct2006, viewed 309 times

• Outrageous Testimonials Rule
  The experts all agree - testimonials work. What they don't always tell you is: how do you get them and how do you use them? Read here to find out!
  Published 11Oct2006, viewed 403 times

• Don't Do It Yourself!! Some Basics on Website Design
  Everyone has a website - it can't be that hard! That depends - if you want visitors to stay longer than 10 seconds, you need to put some serious research and thought into what you are doing, and most people must hire at least one professional - usually more! What do you need to do? Read on to put your plan together without over-spending!
  Published 19Sep2006, viewed 302 times

• Begin Banishing Your Marketing Overwhelm!
  Is your marketing overwhelming you? It happens to everyone at some point. By doing the exercise in this article, you reduce that overwhelm - making the best marketing decisions becomes much easier.
  Published 13Sep2006, viewed 322 times

• What Makes YOU So Special?! An Exercise in Differentiation!
  Customers have many choices. When they meet you, do they remember you? Read this article to learn the importance of differentiating yourself from your competition!
  Published 09Sep2006, viewed 287 times

• Gaining Sales Confidence --- Sometimes It’s What You DON’T Say
  Small Business owners often fear and put off selling. It can be intimidating, but does not have to be complicated! Learn to keep your focus and simplify the process in this article!
  Published 29Aug2006, viewed 295 times

• Make Success Your Priority
  Overwhelm, distractions and the inability to say NO keep many people from achieving their potential. Clarifying priorities and sticking to them are key to moving your business forward and achieving your financial goals!
  Published 22Aug2006, viewed 316 times

• Go Get What You Want - Results!
  Get what you want using your personal power! Once you know what you want, use these tips (and a script!) to go and get it.
  Published 08Aug2006, viewed 297 times

• Strategically Build Your Small Business
  Creating and using a practical business plan seems like a daunting task, but it doesn't have to be! Included in this article are logical tips for small business owners to use their one-two page business plan to make strategic decisions that will move their businesses forward systematically.
  Published 03Aug2006, viewed 328 times

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