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Articles by Bea Fields

• The Top 10 Strategies for Attracting Generation Y as Employees Into Your Company
  Generation Y's presence in the workplace is truly making an impact, causing employers to worry, fret and scratch their heads, and asking, "What do I do to attract the 20-something worker, and once I have them, how do I keep them?" This article will provide you with 10 answers to that very question.
  Published 14Jan2008, viewed 139 times

• 10 Surefire Strategies for Marketing to Generation Y
  Generation Y cannot be reached through traditional marketing channels. Direct mail, print ads, and television advertising bounce off these powerful consumers like bullets on Superman's chest. This article will clue you in to the ways in which you can effectively connect with this growing market of savvy spenders.
  Published 19Nov2007, viewed 219 times

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