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Marketing Chiropractic: 3 Ways to Get Patients Right Now With Your Business Card

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Published: 07Nov2009
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Do you take the lowly business card for granted when it comes to marketing chiropractic? Well what if I told you that it could be used to generate lots of new patients, by making three simple changes?

That is what you will discover in this article. Let's get started.

Why Don't More Chiropractors Get Patients from a Business Card? Quite simply, because a business card isn't glamorous, sexy, nor is it written about in our trade publications therefore few doctors give it much thought. The poor lowly business card! Well I'd like to change your mind about this because I've been helping doctors make big money from business cards for years. Here are 3 proven strategies you can start using immediately.

Marketing Chiropractic Strategy #1. Make Your Business Card Outrageous.

Stop thinking of your business card like its a military dog tag, containing only name, rank, and serial number!

If you want outrageous results from your chiropractic marketing, then your marketing must be outrageous. Just blending in, getting by, and trying to look professional won't get good results.

Let me give you some examples of outrageous business cards that get patients:

* One doctor prints his name and practice details onto a Million Dollar Bill! You can imagine the impact. Imagine this doctor leaving his Million Dollar Bill business card with his tip at a restaurant or giving it to a gas station attendant when he pays for gas. Imagine the impact handing it out at networking functions.

* Another doctor printed up a business card that looks like an x-ray! It contains his contact information and believe me no one wants to toss his card because it's a conversation piece.

Marketing Strategy #2: Pattern Interrupt

Rethink your business card. Answer this question: "What can I do with my business card to create a Pattern Interrupt?"

What is a Pattern Interrupt?

The basic idea is that people like to follow a coherent pattern of thoughts. When this pattern is broken, people suddenly pay attention to us. Most people are walking around asleep deep in their own head. We must create a pattern interrupt to command their attention so they respond to our marketing chiropractic methods.

You see, I always want my marketing to go into long term memory. You do that by making an emotional connection by getting their attention through the use of marketing that creates a pattern interrupt.

In plain English, you have to use marketing and business cards that wakes them, gets noticed, and makes an outrageous connection with people. That's the secret.

Marketing Strategy #3: Find a way to make people want to KEEP your business card. One of my tricks is to make people think that tossing my business card away will create a LOSS for them. The solution is to attach a value to it. How do you do that? On the back side of your business card, make it look like a coupon or gift certificate and make them a valuable offer.

If they toss my card, they will experience a loss of say $100.00 worth of chiropractic services. I just transformed a flimsy piece of card board into a $100 bill, in their minds.

Resource for this Article: Want to watch a video tutorial that provides a visual walk-through of how this marketing chiropractic strategy works? It is complimentary and very helpful on this topic to "see it" in action. Go watch the video training here: http://www.practicebuildingcenter.com Thanks for reading! Good luck in your chiropractic marketing endeavors. -- Ben Cummings

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