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Articles by Benjamin Glass

• "Free Consultation" is NOT an Irresistible Offer
  An irresistible offer should be an important part of your marketing strategy. It should get the conversation started with potential clients. Find out how you can create an irresistible offer and why "free consultation" does not fall into this category.
  Published 06Nov2009, viewed 48 times

• It's All in the Headline
  The headline is one of the most important aspects of any ad or website. However, many firms make the mistake of wasting this precious real estate. Find out how you can create an effective headline that gets the conversation started with potential clients.
  Published 27Oct2009, viewed 14 times

• Trying to Say Too Much in Your Ad & Other Common Marketing Mistakes
  Many lawyers make mistakes when it comes to advertising. One of the biggest mistakes in lawyer marketing is trying to say too much with your ad. Read this article to find out how to create an affective attorney advertisement and avoid the common pitfalls.
  Published 19Nov2009, viewed 112 times

• Thinking about advertising in a new or different media?
  Most business owners chase after the next attractive media to advertise in with no plan. Ben Glass gives a multi-step process that any business owner could use to find and test new advertising media.
  Published 12Nov2009, viewed 35 times

• The High cost of Defensive Medicine
  The "high cost of defensive medicine" is an argument made to support tort reform. How can we look at whether "defensive medicine" exists from a rational and objective basis?
  Published 13Oct2009, viewed 210 times

• You Had Better Be Practicing Discrimination in Your Law Practice
  Why and how you should be "discriminating" in your law firm. Recognize the difference between your clients and model your service and marketing after it.
  Published 10Oct2009, viewed 95 times

• Court Clears Way for Suit in Sleepover Death
  The Supreme Court of Virginia allows a lawsuit to proceed against a mother who promised "I won't let you daughter get in a car driven by a boy."
  Published 14Sep2009, viewed 82 times

• Clauses You Don't Want to See in Your Long-Term Disability Policy
  Many employer-provided, group-disability insurance policies have serious shortcomings that make benefits almost illusory. Which of these "hidden danger" clauses does your employer's policy contain?
  Published 30Aug2009, viewed 236 times

• The Importance Of Setting Goals
  Learn how to set goals and actually work towards them.
  Published 07Aug2009, viewed 140 times

• Business Owners Can Make Themselves the Obvious Choice
  Make Yourself the Obvious Choice. Most ads just 'shout' at prospects. You ad does not improve by being made bigger or more colorful if the message doesn't change. Here's how to ensure that yours ads don't get lost in all the noise.
  Published 18Jul2009, viewed 81 times

• What are Your EXCUSES for Not Implementing a Complex Marketing System for Your Law Practice?
  Here are the excuses and objections lawyers make about implementing and using a complex, multi-step, multimedia marketing system: (1) If I don't contact the client right away they will go to another lawyer--your system is too slow. (2) My clients don't want to read all that stuff. (3) I need to do the little cases for the chance to get the big case later on.
  Published 04Jul2009, viewed 115 times

• Good Lawyer Marketing Is Complex (and it SHOULD be!)
  Getting clients is a complex problem. There's a ton of competition in your market niche; consumers don't know how to tell a good lawyer from a bad one; ethical rules appear designed to make all lawyer marketing look the same; and your marketing messages compete with 3,000-5,000 other daily marketing messages. Lawyers should develop a complex marketing system that will set them apart from their competition.
  Published 28Jun2009, viewed 90 times

• Supreme Court Justice Ginsberg Calls ERISA "Unfair"
  HMOs are not liable when the their decision to deny coverage causes further damage to the insured. According to the Supreme Court, while this is "unfair," ERISA regulations prohibit states from allowing a plaintiff to sue for a worsening of his condition or for pain, suffering, or death caused by the insurance company's decision.
  Published 25Mar2009, viewed 151 times

• Why Doesn't My Treating Physician's Opinion Matter?
  When a doctor declares you are "disabled" and can no longer work, is the insurance company allowed to ignore his opinion? The Supreme Court of the United States has held that a disability plan does not have to give special weight to the opinion of the treating physician. The Court says nothing in ERISA or the Department of Labor's regulations mandate that the insurance company give any special deference to a treating physician.
  Published 24Mar2009, viewed 155 times

• How to Find the Best Personal Injury Attorney For Your Case
  Before choosing a personal-injury lawyer to represent you, do your homework. Virginia attorney Ben Glass of Ben Glass Law outlines the important steps to take and shares vital information so you are well informed and better prepared to choose the right lawyer for you.
  Published 24Mar2009, viewed 201 times

• Outrageous--Kid Drinks with Friends, Gets Hurt and Sues Friend's Mother
  This outrageous lawsuit involves an underage drinker who gets into a car with a drunk driver and is paralyzed in the resulting accident. He sues the parent who was at the home where he was drinking, although she did not know he was drinking in her home. She has to pay $2.5 million settlement. Why should the responsibility for this accident lie with this parent?
  Published 19Mar2009, viewed 95 times

• The Billable Hour--A Bad Business Model for Lawyers
  Most lawyers use the "billable hour" as their fee pricing model. Its a bad business model and may subject the lawyer to unwarranted ethical concerns.
  Published 10Jan2009, viewed 141 times

• Myths Your Neighbors, Friends, and Other Lawyers Tell About Long-Term Disability Insurance Claim
  When you think about filing a claim for disability under your employers group long term disability plan, you will get advice from friends, co-workers, human resources and maybe even some lawyers. Some of that advice can sink your claim.
  Published 08Sep2008, viewed 180 times

• Six Essentials Lawyers Must Demand From Their Website Developer
  Lawyer marketing on the Internet is fierce. Here are 6 essentials you should demand from your webmaster in order to stand out in the crowd.
  Published 21Aug2008, viewed 144 times

• Finding the Best Virginia Personal Injury Attorney For Your Accident Case
  If you've been injured in a car accident in Virginia you may find the choices of attorney to be daunting. Having a hard time differentiating one from another? Follow this simple check list of steps to finding the right Virginia accident attorney for your case.
  Published 23Jul2008, viewed 321 times

• What Personal Injury Lawyers Can Learn from Bottled Water About Marketing
  Most personal injury lawyers are frustrated with their marketing. Some say "how can I differentiate myself from all of other lawyers marketing their services?" Take a look at how they market bottled water. If they can differentiate water then you can differentiate your law firm. Its all about the story.
  Published 12Jul2008, viewed 168 times

• What Personal Injury Lawyers Need to Know About Getting a Web Site Placed Well in Google
  Having a personal injury attorney website placed well on Google is not a matter of luck and it is not a function of how much money you spend. Rather, it is a combination of link sharing, age and most importantly, frequently updated, original content that is relevant to your practice area.
  Published 23Apr2008, viewed 173 times

• Five Deadly Sins That Can Wreck Your Virginia Car Accident Case
  Virginia car accident victims often make critical mistakes at the beginning of their claim. Insurance adjusters are smart and trained to pounce on those mistakes. Virginia juries are smart and won't put up with any attempt to fool them. Virginia personal injury attorney Ben Glass discusses the Five Deadly Sins That Can Wreck Your Virginia Accident Claim.
  Published 31Mar2008, viewed 269 times

• Eleven Mega Marketing Mistakes that Personal Injury Law Firms Make With Their Marketing
  Most personal injury lawyers are perfectly happy turning over their wallets to the Marketing Vultures (all those Yellow Page, Internet Directory, TV and Radio reps who's answer for all failed marketing campaigns is "you should have bought more!" In this article, lawyer marketing guru Ben Glass discussed the 11 mega mistakes that most lawyers make with their law office marketing.
  Published 26Mar2008, viewed 514 times

• How a Professional Services Business Can Prioritize Marketing Resources
  Most professional service businesses willingly through their marketing resources at fancy advertising without really thinking through the process of how they can best attract a herd of people who find them interesting and who will allow themselves to be marketed to. This article discusses how to prioritize you marketing resources of time and money.
  Published 21Mar2008, viewed 171 times

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