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Other Authors
- Three Questions to Answer BEFORE You Spend One Cent on Advertising
When it comes to advertising, most small businesses are like a house without a foundation. Instead of doing the groundwork necessary for success, they go out and build their building: advertising here, advertising there, with varying degrees of success. Thousands and thousands of dollars later, they have no idea if any of this expensive advertising had any impact at all.
Date of Article: 09Nov2007
Category: Business - General
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- Forget About Customer Service! Create Exceptional Customer Experience
People come to businesses today with dramatically different expectations than they did even a few years ago. They don’t want an ordinary product or run-of-the mill service, they want an experience. And it is the experience that keeps customers coming back again and again and again, or the lack of it that drives them away.
Date of Article: 18Oct2007
Category: Business - General
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- Don't Multiply Your Business Times Zero! Keep Your Cool in Conflict
I have seen talented, gifted, and brilliant leaders do the same thing to their business, multiply all its incredible potential times zero, by failing to do one thing: keeping their cool in conflict. Angry words and emotional outbursts may feel good at the time, but they destroy our relationships with people. And it is people, energized, empowered, and inspired people, who bring us the success we seek.
Date of Article: 17Oct2007
Category: Business - General
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- Transform Your Workplace into a WorkFORCE with One Simple, Affordable Secret
The carrot and the stick have proven to be poor motivators because they do not move people from within. Positive input, encouragement, and genuine appreciation, however, communicate to people their value and worth and motivates them from the inside out. When provided on a regular basis, work becomes a place people enjoy coming to instead of just putting in their time.
Date of Article: 06Oct2007
Category: Business - General
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- Get Off the Sales Rollercoaster Forever!
Effective selling is about finding the specific steps of action that apply to the customer you are trying to reach and taking those actions over and over and over again. That is what I have learned about sales. If I can clearly identify the people who are most likely to use my products and services and reach out to them in a consistent, systematic way, success is possible without selling mysoul.
Date of Article: 05Oct2007
Category: Business - General
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- Increase Your Sales by 50%! Here’s How.
I have set a lot of stupid goals in my life. Goals made in the rush of excitement with little thought to how they were going to get done or how they fit with the other priorities of my life. Goal setting, however, is still an important part of my life. But a certain kind of goal setting, SMART goal setting. Goals are SMART when they are Specific, Measurable, Achievable, Relevant to current business objectives, and Time bound.
Date of Article: 29Aug2007
Category: Business - General
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- Has Your Dream Become a Nightmare? Here’s The Key to a Better Business AND a Better Life
It’s the ultimate dream! Owning your own business, being your own boss, making lots of money. It’s why you decided to start your own business. For most, however, the dream becomes a nightmare. In 2004 there were 572,900 small business births in the United States and 554,800 deaths, a business mortality rate of 97%. The human cost of this statistic is even more staggering: families, friends, personal savings, and even physical health.
Date of Article: 18Aug2007
Category: Business - General
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- Break the Death Grip of Delegation Dysfunction and Enjoy the Dream of Owning Your Own Business
Delegation dysfunction plagues most small businesses. Here’s how it works: You give something to someone else to do. They put it on the bottom of their pile. You check on it and discover that it’s not done. You press them on it, and it finally gets done. But it’s not done right and you end up doing it yourself. That is the definition of dysfunction! A real nightmare, NOT the dream you had when you started your own business.
Date of Article: 17Aug2007
Category: Business - General
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