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- Benefits of Collaboration Marketing 101
The Internet has revolutionized the ease with which companies do business, and how they stay connected to other businesses and their clients. Customers are more connected than ever before, which empowers them in a way that didn't previously exist before the invention of the Internet, creating a shift in the traditional balance of power.
Date of Article: 04Jul2008
Category: Business - General
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- Steps for a Successful Collaboration Marketing Program
Collaboration marketing is a specialized niche of relationship marketing—where, simply put, the relationships that a business has with its customers and/or clients is developed for long-term sustainability. With the success of Internet businesses, competition for customers is fiercer than ever. Distinguishing your business from others by developing strong relationships with consumers is one strategy for securing clients.
Date of Article: 02Jul2008
Category: Business - General
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- Search Engine Optimization for Strategic Marketing
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to your website, and this is a key technique for a strategic marketing platform.
Date of Article: 28Jun2008
Category: Computers & Internet
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- Psychological Marketing: Part of your Strategic Marketing Plan
Psychological marketing focuses on understanding how and why people make the product choices that they do, as well as taking into account social and environmental variables that affect people's choices. Understanding psychological marketing, and doing a bit of your own market research in this area, is an integral part of a successful strategic marketing plan.
Date of Article: 25Jun2008
Category: Business - General
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- Strategic Marketing vs. Tactical Marketing
Most businesses have both a strategic marketing plan and a tactical marketing plan, and it is important to keep these two platforms separate. People often mistakenly assume that when you talk about marketing, you're speaking of "tactical" marketing, which consists of placing ads, generating leads, sending out mailers and brochures, etc. However, strategic marketing focuses on the message and communication of the message.
Date of Article: 20Jun2008
Category: Business - General
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- Viral Strategies for Internet Marketing
Viral marketing is a strategy that encourages your business to carry a marketing message via e-mail, and to partner with other businesses, which will attach your marketing message to their emails. This is ultimately another form of collaborative marketing for your company, but one that lends credibility because your message is passed on through other companies.
Date of Article: 18Jun2008
Category: Business - General
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- Advertising Formats for Internet Marketing
The format of an advertisement refers to its type and the position it occupies on a page. Web based advertising formats are most similar to the types used in traditional print media advertising because of the visual medium of both. There are a variety of advertising formats to consider when you are looking to strategically market your business.
Date of Article: 13Jun2008
Category: Business - General
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- Email Strategies for Strategic Marketing
If you run an online business, you already know that email is an essential portion of how you do business and communicate with customers - a veritable lifeline to your client base. There are several email strategies, besides the overused spam and direct mail, which will help you reach potential new clients, inspire them to want to reach you, and to build stronger relationships with your existing clients.
Date of Article: 12Jun2008
Category: Business - General
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- Focus Your Energies by Forming a Joint Venture
Doing what you do best - and only what you do best - is the ideal situation for everyone. For example, if you make an excellent widget, then you want to keep perfecting those widgets, not deal with the online sales and shipping of your widgets. Or, if you are a writer of children's books, you want to focus on the illustration - not on the distribution and marketing of your books.
Date of Article: 06Jun2008
Category: Business - General
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- The Powerful Value of Personalized Marketing
Web based marketing strategies are based on the trends set by traditional broadcast advertising tools: commercials, radio spots, billboards and print advertising. These mediums are effective but broad ranging, which can be a bonus or a setback.
Date of Article: 04Jun2008
Category: Business - General
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- Strategic Alliances with Marketing Professionals
Among business professionals, the most difficult obstacle is taking the time out of running the business to market it. Of course, this is a catch 22 because if you don't take the time market your business, then there will not be a business to run.
Date of Article: 30May2008
Category: Business - General
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- The Win-Win of Joint Ventures
Forming a partnership with another company can be a great marketing injection into the revenues of your business. By combining your strengths, you will become a greater force in your industry. However, making it a win-win situation does require careful consideration.
Date of Article: 28May2008
Category: Business - General
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- Strategic Marketing: Customer and Competition
Knowledge of your competitors' marketing scheme and how they market their products is almost as important as being able to identify your prospective clients. There is a lot to be learned from studying a competitor, especially if they are a well established business with a solid marketing strategy.
Date of Article: 23May2008
Category: Business - General
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- Savvy Tips for Effective Collaborative Marketing
Traditional marketing techniques focus the center of attention on the seller and put the business owner in the position of power. Rather than owning the customer as is the strategy in most marketing schemes, collaboration marketing seeks to give the customer the perception that he is in the position of power - that the customer, in fact, owns the vendor
Date of Article: 22May2008
Category: Business - General
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- Using the Media as a Strategic Alliance
Millions of people read the newspaper every day. Many others read magazine articles. Most of those two groups combined believe and trust the better part of what they read.
Date of Article: 17May2008
Category: Business - General
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- The Alphabet of Collaboration Marketing
We're all familiar with the concept of the "three R's" from our childhood days. These concepts now extend into the world of business. There are a few helpful letter shortcuts to help you remember some of the strategies for the highly effective collaboration marketing tool.
Date of Article: 13May2008
Category: Business - General
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- The Who, What, When, Where, Why and How of Joint Ventures
When two entities enter into an equal partnership, this is a joint venture. The essential defining factors of this union are equal risk and equal reward. That means that each party will divide the costs evenly, and will also share the profits. Later, we will discuss the different forms a joint venture can take. First, we will get a more complete understanding of a joint venture.
Date of Article: 02May2008
Category: Business - General
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- Calculating the Right Strategic Alliance for Your Company
A strategic alliance can significantly open your market opportunities, connecting you with a desired audience. Forming a strategic alliance should begin with taking an honest look the many aspects that make up your business ' and making sure the other partner fits those elements well. Finding the right strategic alliance is crucial.
Date of Article: 30Apr2008
Category: Business - General
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- How A Business Architect Can Benefit Joint Ventures
The term continues to grow in prevalence, but many people are still unfamiliar as to what a business architect actually does. Business architects are especially valuable to joint ventures because they bring together companies to create innovation. They essentially see the "bigger picture" between two companies and bring the corporations together to benefit all involve.
Date of Article: 25Apr2008
Category: Business - General
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- The Importance of Developing a Plan for Strategic Alliances
Strategic alliances have become a major factor in today's business models. Strategic alliances can enable the business owner to offer more services to their most valued clients ' and for many businesses, strategic alliances are the most profitable avenue of revenues.
Date of Article: 23Apr2008
Category: Business - General
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- Reaching Untapped Markets through Joint Ventures
When you think about growing your company, what untapped markets are you just itching to tap into? Does the prospect of reaching that untapped market segment seem just out of reach?
Date of Article: 19Apr2008
Category: Business - General
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- Strategic Partnerships Are Like Marriage, How to choose them for Greater Success
Are you married? Committed to a significant other? If so, you are living in a form of a strategic partnership. Both individuals bring something to the relationship that the other values and sees as being beneficial. It's similar in business. A strategic partnership should be a relationship in which both parties bring something to the relationship that each considers a valuable asset.
Date of Article: 17Apr2008
Category: Business - General
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- Effectively Creating a Strategic Marketing Plan
Strategic marketing is an excellent means of propelling your business to the next level of revenues. Indeed, the adage, "no man is an island" is particularly applicable in strategic marketing; the more islands you align yourself with, the greater your network, and the more powerful your revenue earning potential.
Date of Article: 13Apr2008
Category: Business - General
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- Proposing a Joint Venture Offer that Cannot Be Refused
Proposing a Joint Venture Offer that Cannot Be Refused Joint ventures are an excellent strategy for increasing your market reach and overall revenues. However, the question is, how can you entice a prospective partner to join you in a lucrative joint venture? Not everyone can see the big picture quite as vividly as you can ' and therefore, it is important to employ strategies to make sure you both are on the same page of excitement.
Date of Article: 12Apr2008
Category: Business - General
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- Profitable Strategic Partnerships
The longest lasting and profitable strategic partnerships are those in which each company brings something to the table that the other company lacks. There are certain situations in which it simply makes sense to form a strategic partnership.
Date of Article: 04Apr2008
Category: Business - General
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- After You ~ Joint Venture Strategies with the Other Guy In Mind
As an entrepreneur and business owner, it's a given that you are constantly thinking of ways to grow your business and increase your profits. Joint venturing is a great way to do just that. However, many times business owners approach the concept of the joint venture with a "what's in it for me attitude," as opposed to taking a look at what's in it for the potential joint venture partner.
Date of Article: 02Apr2008
Category: Business - General
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- There's Strength in Strategic Alliances
An alliance is really just a business-to-business collaboration. Some people use the term business networking when referring to alliances. Alliances are formed for many reasons. When you are a small business owner, it's important to understand that there is a strength that can be utilized by strategic alliances, which may be overlooked in light of developing new business and developing additional revenue streams.
Date of Article: 29Mar2008
Category: Business - General
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- Joint Venture Your Way to the Top
Joint ventures are a great way to team up with another company or person who is looking to achieve similar goals. By using your resources in a joint venture arrangement, you can save time and money in achieving your dreams.
Date of Article: 26Mar2008
Category: Business - General
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- Increasing your revenues through Strategic Alliance Partnerships
Strategic partnerships is a great way to increase revenue without significant out of pocket expense. Many small businesses offer a limited product line or service and find that while they have happy customers, the customers don't need to purchase the product or service on a regular basis - especially when it is not a consumable product.
Date of Article: 21Mar2008
Category: Business - General
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- How to use Joint Ventures to benefit your Advertising
A joint venture is a business enterprise undertaken by two or more persons or organizations to share the resources, expenses and profits of a particular business project. As we have previously mentioned, a joint venture can be formal or informal. In the case of most small businesses, informal agreements are the most common.
Date of Article: 20Mar2008
Category: Internet Marketing/Online Business
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- The Rewards of Joint Ventures with the Big Players
A joint venture is a form of partnership where businesses come together and share knowledge, market, and profits. The good news for small business is that large companies see value in partnering with smaller companies due to a small company's ability to maneuver quickly in the marketplace, while providing specialized expertise and unique market insight.
Date of Article: 13Mar2008
Category: Internet Marketing/Online Business
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- Understanding the Core of Strategic Partnerships
The definition of a strategic partnership is "a formal alliance between two commercial enterprises, usually formalized by one or more business contracts, but falls short of forming a legal partnership or, agency, or corporate affiliate relationship."
Date of Article: 26Feb2008
Category: Internet Marketing/Online Business
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- 2 types of Affiliate Marketers - Why you need them both as Joint Venture partners
If you are thinking about using an affiliate marketing program for your business, it might be wise to understand more about who the typical affiliate marketer is. Generally, affiliate marketers are entrepreneurial types who tend to take risks; they typically do not mind a trial and error method of succeeding in business. You might think of affiliate marketers as the pioneers of internet word-of-mouth marketing.
Date of Article: 23Feb2008
Category: Internet Marketing/Online Business
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- Your Competitors Can Be a Resource - Propose a Joint Venture with them
What do you think of when you hear the words ~ joint venture? Do you think of large corporations working on multi-million dollar deals? Or, you may see entrepreneurs engaging in partnerships that can share some or all of the following: intellectual property, assets, database, knowledge, and last but not least, profits.
Date of Article: 21Feb2008
Category: Internet Marketing/Online Business
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- Affiliate Marketing: The New Word-of-Mouth
Word-of-mouth marketing is by far the most cost-effective form of advertising a business can have. A friend telling a friend or acquaintance about your business is a bit like pushing a snowball down a hill. One friend tells another, who tells another, who tells another and soon, you've gained a valuable customer or two.
Date of Article: 20Feb2008
Category: Internet Marketing/Online Business
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- Pad Your Online Business from Recessionary Conditions - focus on Joint Ventures
Growing a company during a recession is not easy, but there are several strategies you can enact to ensure that your cash flow remains stable amidst the economic downturn.
Date of Article: 14Feb2008
Category: Internet Marketing/Online Business
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- How to Build Your Online Client List
Creating a successful online business is not an easy endeavor, but your probability of success increases proportionately with the size of your online client list. Indeed, the larger the targeted email client list you have, the greater the chance they will turn into repeat customers.
Date of Article: 13Feb2008
Category: Internet Marketing/Online Business
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- Marketing Counseling 101: Your Strategic Alliance Relationships
As strategic alliances continue to grow in popularity, with small and large businesses alike, many people write asking me about the different types of strategic alliances available. Indeed, like all relationships, there are different ways you can structure your strategic alliance. Whether you want to keep it casual or prefer a committed, long-term relationship, there is a wide range of options when it comes to your strategic alliance.
Date of Article: 12Feb2008
Category: Internet Marketing/Online Business
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- Booming Growth in Affiliate Marketing: What's Next?
Affiliate marketing is an excellent source of promoting your business, building a great reputation and client base without having to spend extensive budgets on advertising. Companies ranging from LifeLock to Virgin Mobile and EuroStar have initiated very successful affiliate marketing campaigns - cementing the tremendous efficiency of this promotional strategy.
Date of Article: 11Feb2008
Category: Internet Marketing/Online Business
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- Increase your marketing exposure with joint ventures
Yes, you did read the title correctly. To grow your company's revenues, you should give away your products. The caveat is that the numbers of products you give away are minimal - but the exposure you receive in return is exponential. In fact, work together with several other joint venture partners, and your benefits increase tenfold.
Date of Article: 08Feb2008
Category: Internet Marketing/Online Business
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- Capture Targeted Traffic with Joint Venture Marketing
The underlying fundamentals of joint venture marketing are simple. You partner with a company and have them deliver your message to their customer base. In turn, your collaboration partner garners a percentage of your profits by expanding their asset offerings.
Date of Article: 13Dec2007
Category: Business - General
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- Add parallel income streams to your business through Collaboration Marketing
By using a Collaboration Marketing Strategy, you can operate in Parallel Streams of Productivity. This means you can, in all practicality, double, triple, or quadruple your profit enhancing activities by exercising a fraction of the time, effort, and money that your most likely exerting today.
Date of Article: 14Oct2007
Category: Internet Marketing/Online Business
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- Why you should be using “Collaboration Marketing” to grow your business quickly.
Collaboration Marketing is an abstract mind-set used to describe a business building process that involves two or more entities (with similar, but non-competing products, services or ideas) that agree to contribute their existing assets (people, time, money, processes and resources) for the synergistic betterment of a newly formed relationship, business, or process.
Date of Article: 01Jan2007
Category: Internet Marketing/Online Business
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