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Articles by Christian Fea

• Find Strength in Complimentary Joint Venture Partners
  A joint venture is a strategic alliance arrangement between two or more businesses. The nature of a JV is that it's mutually beneficial to both parties and allows the JV partners to continue running their own respective businesses. However, how can a joint venture be mutually beneficial to two independent and separate business entities?
  Published 07Nov2009, viewed 10 times

• Are You a Joint Venture Partner Who Listens?
  A large portion of the dynamic relationship with your joint venture partner consists of communication. You must be able to communicate effectively in order to nurture a successful JV arrangement. But are you aware that communication is in larger part an act of listening?
  Published 05Nov2009, viewed 7 times

• 7 More Benefits of Joint Ventures
  Many business owners are still fearful of forming a joint venture. They have so much to attend to with their own business dealings, and certainly a joint venture success is never guaranteed.
  Published 31Oct2009, viewed 11 times

• Improve Your Joint Venture's Success with Giveaways
  Customers like to get things for free, but they also appreciate value. Including giveaways in your joint venture marketing can go a long way in attracting new customers. Simply using the word "free" attracts potential customers to your joint venture. Giving away free or promotional products could be the way to increase sales and increase your customer base.
  Published 29Oct2009, viewed 13 times

• 5 Key Elements of a Joint Venture Vision
  What is your joint venture vision? Do you have one? Or are you just on a coasting pattern that brings some profits but nothing to brag about? If you want your JV to be a big success and experience the full profit potential that JVs can offer, you need a clear and excellent vision.
  Published 22Oct2009, viewed 24 times

• A Joint Venture That Helps the Economy
  With a slumping world economy and the American jobless rate a few points shy of 10%, most companies are forming strategies that will help them survive. However, you may be surprised to know that new joint ventures are alive and kicking.
  Published 15Oct2009, viewed 155 times

• Use Social Media to Market Your Joint Venture
  Your joint venture may be missing a new segment of marketing prospects. Even though you have pinpointed your niche, developed a marketing plan, and executed a well-thought out advertising campaign, you may still have an untapped market through the magic of social media.
  Published 04Oct2009, viewed 153 times

• 3 Biggest Joint Venture Mistakes to Avoid
  Much has been said and written about the benefits of a joint venture: more revenue for your business, shared resources, larger and more focused marketing lists. But in your pursuit of a valuable and successful joint venture, there are mistakes that could bring down not only your JV, but your own valuable resources, reputation, and credibility. Here are some of the biggest JV mistakes to avoid.
  Published 02Oct2009, viewed 32 times

• Strengthen Your Own Business with a Joint Venture
  If you own and operate a small business, you are most likely earning a small business income as well. Even though you may have spent years getting your business off the ground and running to its current efficiency, you still are not satisfied with the income you generate.
  Published 26Sep2009, viewed 42 times

• Self Esteem and Your Joint Venture: How to Maximize the Success of Both
  Every day is a new struggle to maintain a healthy self-esteem. Some people can get pegged with proverbial rocks and boulders on a daily basis while working on business, their JV, and family - yet still shine through with a shining and untarnished self-esteem. Others, however, may be susceptible to the rocks and boulders in their path. They get weary of traveling on such a rocky road and wish that things would go differently.
  Published 18Sep2009, viewed 106 times

• When Will You Join The JV Superhighway?
  Small businesses in 2009 are struggling to keep a footing on the treacherous economic cliff face ahead of them. Most are taking the solo route and trudging through the mire of economic slump by themselves. And yet, others are finding a happier and easier road to wading through tough economic times, and even finding better success than going solo by joining forces and forming a joint venture.
  Published 16Sep2009, viewed 58 times

• How Do You Handle A Joint Venture Crisis?
  Every day, you are subjected to the slings and arrows of business. Machinery breaks down. Shipments get lost. Airplanes are delayed. And in each of these types of scenarios, you are tested on your ability to effectively deal with the situation in a manner becoming of a business owner and a joint venture partner. However, when your JV rubs against friction how do you handle it? Are you a pro, or do you wilt and become a feather in the wind?
  Published 09Sep2009, viewed 102 times

• Tips for Maintaining Focus on Your JV
  Your joint venture may be an exciting and profitable time in your business career. However, a JV can take a great deal of time away from your own business and other commitments. Every day, you may find that your "to-do" lists get larger and larger and your available time becomes less and less. How do you focus on the important things and get things done more efficiently?
  Published 03Sep2009, viewed 117 times

• 3 JV Risks and How to Avoid Them
  Forming a joint venture can offer a flexible and easy way for two different business owners with unique businesses to work together and create more profit. However, a JV does not come without risk. There may be many pitfalls that come along with the responsibility and benefits of a JV. Here are a few and how you can avoid them.
  Published 03Sep2009, viewed 80 times

• Forming Your Joint Venture Business Plan
  Like any business that expects to succeed, your joint venture needs to have a plan - a business plan allows you and your JV partner to form a blueprint of your success and a strategy for achieving it. If you are forming a new JV, or have an existing JV without a business plan, here's how to get one started right away.
  Published 28Aug2009, viewed 179 times

• Why You Should Pace Yourself and Your Joint Venture
  Joint Venture Marketing strategies for creating new clients and more profitable back end sales.
  Published 21Aug2009, viewed 165 times

• Staying Optimistic About Your Joint Venture in a Down Economy
  Joint Venture Marketing strategies for creating new clients and more profitable back end sales.
  Published 20Aug2009, viewed 129 times

• Who's In Charge of Your Joint Venture?
  Joint Venture Marketing strategies for creating new clients and more profitable back end sales.
  Published 14Aug2009, viewed 123 times

• How Mistakes Can Help Your Joint Venture
  Mistakes are the seeds for improvement. No matter how well founded our theories are, mistakes are the key to finding the perfect and best solution. The same goes with a joint venture.
  Published 12Aug2009, viewed 158 times

• Developing Your Joint Venture Business Relationships
  Your joint venture is a specific business endeavor with both you and your JV partner at the helm. You may be conducting a specific mail or Internet marketing campaign, or perhaps you have even developed a new product or service that is successful and looks to be a long-term venture. In any case, you and your JV partner will be dealing with not just customers, but with other businesses. How are you developing those relationships?
  Published 07Aug2009, viewed 81 times

• The Art of Reflection in a Joint Venture
  If you own and operate a small business, you are most likely earning a small business income as well. Even though you may have spent years getting your business off the ground and running to its current efficiency, you still are not satisfied with the income you generate. You know your business has more income potential, but you just don't know how to get the word out and bring in more customers.
  Published 05Aug2009, viewed 151 times

• A Simple But Sound Strategy for a Successful Joint Venture
  You had a great idea for a joint venture and have successfully pitched the idea to your potential JV partner. He's on board and you're both ready to go! What do you do next?
  Published 31Jul2009, viewed 62 times

• How to Stay Mentally Positive In Your Joint Venture
  It's easy for the mind to lean toward cynicism and negativity. The dark side of attitude is the path of least resistance. If things don't work the way we want, we get frustrated, angry, and we want to strike out, lay blame and sometimes even give up. All these can have devastating effects on a joint venture and your relationship with your JV partner.
  Published 29Jul2009, viewed 109 times

• Using Positive Psychology for a Successful Joint Venture
  The use of psychology in business has taken a stronger position than ever before. Where once workers were expected to produce and be happy simply because it was their job, business leaders are now employing positive psychological factors that help make jobs more fulfilling, more productive, and with a better sense of self-identity.
  Published 24Jul2009, viewed 93 times

• To Be Successful in a Joint Venture, We Must Learn To Share
  Though it is a healthy business practice to be protective of your company secrets and valuable assets, when it comes time that you want to form a joint venture, you will need to be more generous. Even with a simple JV where you and your JV partner cross promote each other's business; you have to be able to share your customers without the fear of losing them.
  Published 22Jul2009, viewed 81 times

• To Be Successful in a Joint Venture, We Must Learn To Share
  Though it is a healthy business practice to be protective of your company secrets and valuable assets, when it comes time that you want to form a joint venture, you will need to be more generous. Even with a simple JV where you and your JV partner cross promote each other's business; you have to be able to share your customers without the fear of losing them.
  Published 17Jul2009, viewed 97 times

• Be Prepared To Expand With a Successful Joint Venture
  Many business owners view JVs as a way to make a little income with little work. The truth is that JV partners get out what they put into it. With the right partner, your JV could take off like a turbo jet. But if you and your JV partner really want to expand into big business with your venture, here are a few ways you can do it:
  Published 15Jul2009, viewed 119 times

• 3 Psychological Factors That Affect Your Joint Venture Success
  Have you ever been afraid of success? Why is it that when presented with opportunities that can make your business grow or earn you more profit, most small business owners will reject it because it is too hard or takes too much effort? Your attitude toward making your business grow and become more successful plays a big part in how and if you succeed.
  Published 10Jul2009, viewed 195 times

• Letting Go Of Joint Venture Myths
  It's time to dispel some of the myths that surround the issue of joint ventures. JVs are in fact a highly sought after form of business that can create great success and even wealth for those involved. However, as with any unfamiliar business venture, JVs sometimes get an undeserving bad rap. Let's look at the most common myths of JVs.
  Published 08Jul2009, viewed 80 times

• Getting Your Potential JV Partner to Say Yes
  One of the most challenging tasks that you will have in forming a joint venture is not finding the right partner, but making the pitch and getting them to say ?yes? to your proposal. JVs are not the usual business paradigm that many entrepreneurs and business owners are accustomed. Whether it is a lack of knowledge or experience of JVs, other business owners may be doubtful and unconvinced of the benefits a JV can bring to them.
  Published 03Jul2009, viewed 107 times

• 3 Key JV Partner Identifiers
  In our quest to develop the perfect small business, we as entrepreneurs often ask ourselves what we can do to make running a business easier. We find we like to play our strengths, be it in sales or managing employees, and we spend less time on the tasks we despise, perhaps accounting or marketing. By asking the question, we may discover that a joint venture is a perfect way to rid ourselves of the struggling tasks.
  Published 28Jun2009, viewed 150 times

• Getting Your Potential JV Partner to Say "Yes"
  One of the most challenging tasks that you will have in forming a joint venture is not finding the right partner, but making the pitch and getting them to say "yes" to your proposal. JVs are not the usual business paradigm that many entrepreneurs and business owners are accustomed. Whether it is a lack of knowledge or experience of JVs, other business owners may be doubtful and unconvinced of the benefits a JV can bring to them.
  Published 24Jun2009, viewed 128 times

• How to Build an Irresistible JV Offer
  If you are convinced that a joint venture can lead to great profits and other benefits, you may be on the hunt for a potential JV partner. You have the enthusiasm, the spark, and the drive to make a joint venture work. However, the only thing missing is a partner. If you are going to recruit a JV partner to join your venture, you need to build an irresistible offer.
  Published 19Jun2009, viewed 103 times

• Are You Ready For a Joint Venture?
  Joint ventures have long been touted as a smart and potentially prosperous business strategy. Working in tandem with another business can bring big profits and open successful new markets. But before you ever consider approaching another business for a joint venture, you must determine whether you and your business are ready.
  Published 17Jun2009, viewed 121 times

• Developing Your JV Marketing Message
  Your joint venture is a great way to expand business and experience additional revenue with less work. However, in order to access additional revenue, you need to tap into existing and potentially new markets with your JV offering. Your marketing message is one of your key strategies that will determine whether your joint venture is a success or not.
  Published 12Jun2009, viewed 122 times

• 3 Important Strategies for an E-Business JV
  There are at least a million and one ways to form a joint venture and work together in business. One of the fastest-growing business fields is e-business or online commerce. With an e-business, you can work with virtually any potential JV partner anywhere in the world to develop, maintain, and grow your online presence and profits.
  Published 11Jun2009, viewed 192 times

• Protecting Yourself When Forming a JV
  Pursuing a joint venture is a great business strategy that could result in lasting profits and friendships. However, as much as we like to trust other people, especially those with whom we do business, you should always approach a potential JV partnership with a mindset of protecting yourself and your own business.
  Published 05Jun2009, viewed 102 times

• 4 Winning JV Competitive Strategies
  Building a successful joint venture requires strategy. However, there is a process, which you and your JV partner must follow in order to create a winning competitive strategy against current and potential competitors. Read on to find out how your JV can stand apart from the crowd with a winning competitive strategy.
  Published 03Jun2009, viewed 136 times

• Popular Joint Ventures That Work
  All around our economy, we find evidence of successful joint ventures. Look in the newspaper. Watch it on the news. Find it on billboards and advertisements. The most popular JVs have exerted a large influence on our society, our economy, as well as technological developments.
  Published 30May2009, viewed 104 times

• Use Your JV to Create a Customer Value Solution
  Your joint venture is not just a way to make work easier for you and your JV partner. You have joined forces to benefit your mutual customers. This ultimately translates into shared JV success. When you focus your JV efforts to satisfy customer needs, you must create a Customer Value Solution (CVS) that will first identify customer problems and needs, and secondly, develop effective and innovative solutions that meet those needs.
  Published 22May2009, viewed 69 times

• 5 Tips That Keep Your JV Relationship Healthy
  As with any relationship between spouses, friends, relatives, and even co-workers, your relationship with your JV partner requires that you continually develop and nurture it so that you both feel confident, supported, and satisfied with your endeavor. That means after you both agree on a JV partnership and put your strategy in motion, there are relationship obligations you must perform to keep your JV partnership healthy and happy.
  Published 14May2009, viewed 90 times

• 5 Secret JV Strategies for Success
  When you think about a successful joint venture partnership, you probably know the already proven success strategies, such as shared customer contacts, bigger markets, and bundling products/services. But most entrepreneurs and small business owners miss some of the other obvious JV strategies that can lead to cost savings and more revenue.
  Published 12May2009, viewed 96 times

• Your Joint Venture Partner: Apples and Oranges or Two Peas in a Pod?
  A joint venture can be challenging, not just in the sense of business success, but of psychological success as well. Within your joint venture is a dynamic between you and your JV partner that requires careful maneuvering, much like a courting ritual.
  Published 08May2009, viewed 66 times

• How to End a Joint Venture Painlessly
  During your ongoing business dealings, you may find that your markets change, your customers grow and diversify into other demographics, and even your products or services may modify into something new. This can also be the case for your joint venture partner's business as well.
  Published 06May2009, viewed 115 times

• Forming a Joint Venture Marketing Partnership When Economic Crisis Hits
  When most business owners and entrepreneurs think about forming a joint venture, it is usually during positive economic times when business prospects are good. But what about forming a JV during a recession or when an economic downturn affects the region of your business?
  Published 29Apr2009, viewed 106 times

• Benefits of an Online Joint Venture
  You have an online business that you started from scratch. It has grown steadily over the last few years, and you make a small profit from your endeavors. However, it hasn't grown as quickly as you first imagined, and the profit isn't enough to pay your Internet bill each month, but not your rent and other essentials. Is there a way to expand and grow your Internet business with another online partner?
  Published 27Apr2009, viewed 69 times

• Should You Test Run Your JV Partnership?
  Forming a joint venture partnership can be a big step for many entrepreneurs and business owners who have made their own empire all by themselves. However, if you are a delegation-style business owner, you may have reservations about entering into a JV with another business owner.
  Published 22Apr2009, viewed 114 times

• Your Joint Venture is a Strategic Alliance
  What is a strategic alliance? It is an alliance between two or more entrepreneurs or business owners who work together in a strategic fashion for mutual benefit. It is a double "win" arrangement that is based on a solid joint relationship.
  Published 17Apr2009, viewed 139 times

• Know the Character of Your Potential JV Partner
  Before you solidify a potential joint venture partnership, keep in mind some of the inherent human natures that could hinder your success. Joint ventures are a great way to increase your profits and reach new markets. But with the wrong person, you could face heartache and aggravation.
  Published 10Apr2009, viewed 114 times

• 3 Things That Help With Joint Venture Success
  Joint ventures can be a powerful business strategy to help increase your profit, market share, and position in your industry. With the right leverage of time, experience, and resources of your joint venture partner, you can not only benefit your company, but also provide higher value to your customers.
  Published 08Apr2009, viewed 136 times

• Personality Traits That Help Resolve JV Conflict
  Within any partnership, there will be conflict. That's simply a natural facet of relationships. Hoping for zero conflict in a joint partnership is storybook thinking and can get you in trouble when disagreements arise, especially when two or more entrepreneurs with big dreams and egos are put together.
  Published 03Apr2009, viewed 130 times

• 4 Steps for Resolving Conflict in a JV Partnership
  Along the path of your joint venture, you are likely to experience a difference of opinion and possibly conflict in the methods of your JV business plan or strategy. Conflict can lead to dissolution of the partnership if not handled properly. However, if you and your JV partner take an approach to conflict resolution using these tactics, you may well continue on your way to great success.
  Published 01Apr2009, viewed 115 times

• Developing Innovative Strategies in Your JV Partnership
  When you form a joint venture partnership with another entrepreneur, you are not just simply agreeing to paddle together in the same boat; you are essentially developing better paddles, and perhaps even a better boat. Innovation in your JV can result in great success through your shared expertise, resources, and contacts. Your job is to discover the innovative ways to harness your individual strengths to come up with a strategy for success.
  Published 27Mar2009, viewed 80 times

• Create Leadership Synergy with Joint Ventures
  Who's in charge here? When you form a joint venture with another entrepreneur or business owner, you agree to share resources and expertise in attaining a business goal. Usually the goal involves monetary profit, and thus, there is much at stake in how the goal is reached.
  Published 25Mar2009, viewed 84 times

• Your Character and Ethics Create a Strong Joint Venture Bond
  Becoming a successful entrepreneur requires many skills: creativity, tenacity, diplomacy, and an arsenal of patience to make it all come together and work. However, you, as an entrepreneur, do not have to go it alone. That doesn't mean you need to acquire a full partner in your business. But you can achieve even more success through joint ventures.
  Published 18Mar2009, viewed 125 times

• Are You Leveraging Your Time With Joint Ventures?
  Though it may be common sense to most, some entrepreneurs and small business owners tend to forget that their time is valuable. Why do so many waste time performing administrative activities or mundane tasks that do not fully utilize their talents and skills as a salesperson or business producer?
  Published 13Mar2009, viewed 113 times

• The Importance of Trust in Your Joint Venture
  A joint venture can open up new lines of business and additional streams of income for you by accessing larger markets, producing more and better products through shared technology, and ultimately increasing revenue. The benefits can be great, but in order to make a joint venture successful, you must have trust in your JV partner.
  Published 10Mar2009, viewed 119 times

• How to Form a Joint Venture Marketing Business Plan
  The hard part about joint ventures is the actual work in convincing a potential JV partner about the merits of the venture. Once you have a JV partner in hand, the next step is communicating together and working toward forming a solid business plan that will guide you to success with the venture.
  Published 06Mar2009, viewed 99 times

• Microsoft's Joint Venture Brings Popular Internet Culture to Latin America
  Have you found a comfortable niche in your industry and region? Are you looking for a way to expand your operations without the necessary capital buildup and potential debt structure required for most business expansion projects?
  Published 03Mar2009, viewed 117 times

• 4 Powerful Joint Venture Advantages
  A joint venture can sometimes seem like more work than it's worth. However, business owners who think in this manner probably have the wrong mindset to be in business in the first place. A savvy business owner will be constantly looking for ways to improve business placement and revenue, as well as find advantages that set his or her business apart.
  Published 26Feb2009, viewed 118 times

• Don't Try to Beat Them - Joint Venture with Them
  The old business strategy, "If you can't beat 'em, join 'em," can be so true for a joint venture. Business owners want to succeed in keeping their business sustainable and growing. And usually the biggest obstacle for a business is competition. But do you view your competition as that which must be conquered, or have you really taken a look at your competition and analyzed how you can work to increase profits together?
  Published 24Feb2009, viewed 106 times

• Achieve Exponential Profits with the Right Joint Venture Deal
  Is your small business making just enough to stay afloat and provide you with a livable salary? Perhaps you haven't analyzed your product potential well enough. There may be a joint venture that can take your small company from a neighborhood business to national exposure with exponential profits.
  Published 20Feb2009, viewed 104 times

• Your Enthusiasm is Infectious to Your Joint Venture Partners
  What is one of the most efficient octane-filled fuels that propel your joint venture? Enthusiasm! If you're excited about the possibilities and potential of making more money, your JV partner will be too.
  Published 12Feb2009, viewed 114 times

• Increasing the Probability of Success in Your Home Based Business with Joint Ventures
  Forming a home business has become as easy as pressing a few keystrokes and hanging out your virtual "shingle." However, being in business for yourself is not so helpful if you can't make the business come to you. That is why many home-based businesses thrive with joint venture partnerships.
  Published 10Feb2009, viewed 148 times

• Core Joint Venture Strategies That Work!
  We have been stressing the potential overwhelming success of joint venture business. A successful JV is not one that is approached by all parties in a lazy fashion. Creativity and earnest work is essential in making a JV work for all parties.
  Published 05Feb2009, viewed 125 times

• How To Be A Joint Venture Matchmaker
  A good joint venture marketing partnership creates a type of synergy that benefits both parties in greater ways than going solo. One could say that the sum of a JV is greater than the individual parts. How is this so? Using the right marketing techniques together in a combined effort just makes sense if it saves money on the budget and generates more revenue.
  Published 03Feb2009, viewed 102 times

• Using Psychology to Stimulate Action in your Joint Venture Marketing Messages
  Consumers love to spend money. They want to purchase goods and services. But how do you get them to purchase from you? A joint venture may be a good way to develop the right marketing message to consumers. Through your combined efforts, you can convince them that the products or services you sell will fulfill their needs.
  Published 29Jan2009, viewed 114 times

• Take Your Joint Ventures Global
  Forming a joint venture partnership is a great way to combine efforts, resources, and ideas to make greater sales for both parties. The more people you reach with your JV effort, the more likely that your sales will improve. Why not make a global JV partnership and have access to potentially millions of people in another country?
  Published 28Jan2009, viewed 135 times

• Tapping Into New Client Networks Through Joint Ventures
  Being a joint venture partner has many benefits to you and your business. When you enter into a joint venture agreement, you agree to share strengths, creativity, and efforts for the prosperity of all parties. However, what are the main benefits of the teamwork and cooperation between joint venture partners?
  Published 23Jan2009, viewed 157 times

• What Do You Have to Offer a Potential Joint Venture Partner?
  A joint venture can result in changes to your own business, or require you to build on the resources you already have in place to make the venture a success. However, it's important to have a strong strategy and know where your strengths can best be utilized before taking on such a partnership.
  Published 22Jan2009, viewed 84 times

• Recognize the Potential for a Joint Venture
  Part of becoming a successful entrepreneur and business owner is recognizing opportunity and the potential for opportunity. Advantages abound for those who are savvy and keep their eyes and ears open for a chance to combine forces and form a joint venture partnership. A joint partnership can open up new revenue streams and expand your branding opportunities as well.
  Published 18Jan2009, viewed 102 times

• Why Joint Ventures are Worth Your Time
  If you are an entrepreneur who wants to expand your business, then a joint venture option can be a big winner for both you and your potential partner. Remember that entrepreneurship involves being creative and forming new business ideas and promotions. You don't have to do it all by yourself.
  Published 16Jan2009, viewed 116 times

• Key Points and Benefits to a Collaboration Marketing Strategy
  Relationships have always been a cornerstone of effective marketing, and collaboration marketing is a way to foster trust and build strong alliances. The following are a few ways in which a collaboration marketing strategy will benefit your business.
  Published 13Jan2009, viewed 86 times

• Consider Collaborating With Other Business Owners for Increased Profits
  Let's say you have a successful Internet business with a successful e-marketing platform, and you feel you have good relationships with existing customers and fair success at gaining new business but then you hear about Collaboration Marketing and you wonder why all the hype? Why should you consider changing anything or expanding in a new direction?
  Published 06Jan2009, viewed 133 times

• Relationship Marketing: A Brief Overview
  The relationship marketing strategy developed from the direct response marketing campaigns popular in the 60's, 70's and 80's. These campaigns emphasized the importance of customer retention and continued customer satisfaction, rather than an emphasis on individual transactions, and per-case customer resolution.
  Published 30Dec2008, viewed 111 times

• Social Networking as Part of Relationship Marketing
  If you're doing business in the eCommerce universe, it's vital to build a strong network of relationships with your clients. Exploring social networks, as a way to form new or expand upon existing business relationships will be worth investigating, if your business has not yet done so.
  Published 26Dec2008, viewed 132 times

• Relationship Marketing: Tips for Getting Started
  Simply put, relationship marketing is the strategy of building strong, loyal and committed relationships with your client base. Often in striving to gain media visibility and recognition, businesses temporarily forget or overlook their most important marketing resource, your business relationship with people!
  Published 24Dec2008, viewed 112 times

• Re-Evaluate Your Marketing Strategy
  Is relationship marketing a key element in your marketing strategy? If not, it's time to re-evaluate on how you spend your marketing budget. Businesses typically spend 80% of their marketing dollars on the pursuit of new customers in an attempt to gain new business, yet this generally does not result in an 80% increase in sales.
  Published 19Dec2008, viewed 128 times

• Collaboration Marketing for Your Business
  Developing a strategic marketing plan is crucial in raising awareness for your business. If consumers don't know about your company, it's very difficult for them to buy from you. The art of successful marketing is largely about letting the public know how and where to find you.
  Published 17Dec2008, viewed 86 times

• Practical Ways to Joint Venture
  Business owners have to be creative when it comes to cost effective ways to promote a product or service. Advertising has its place, but it is critical that any advertising and marketing efforts have a return on investment. Joint ventures are an extremely effective and low-cost way to market your business and increase profit.
  Published 17Dec2008, viewed 80 times

• Creating Profitable Joint Ventures
  Joint ventures are a powerful tool to increase your profit, visibility and market share. You can leverage the time and resources of all parties involved and when done properly, bring increased value to the customer base of each business partner within the joint venture.
  Published 17Dec2008, viewed 110 times

• Collaboration Marketing: Tips and Challenges
  To maintain a successful business, it is important to develop a strong and integrated marketing strategy. Some small business owners are hesitant to embark on a collaboration marketing strategy however; there are a few points to keep in mind that will make it a strategy with beneficial elements for your business.
  Published 04Dec2008, viewed 137 times

• Giving the Unexpected to Your Customers
  In a relationship marketing platform, creating long-term relationships with customers is an integral part of a successful marketing strategy. Building strong affiliations and contacts through superior customer service is the first step towards a successful marketing platform.
  Published 29Nov2008, viewed 132 times

• Benefits of Collaboration Marketing 101
  The Internet has revolutionized the ease with which companies do business, and how they stay connected to other businesses and their clients. Customers are more connected than ever before, which empowers them in a way that didn't previously exist before the invention of the Internet, creating a shift in the traditional balance of power.
  Published 04Jul2008, viewed 247 times

• Steps for a Successful Collaboration Marketing Program
  Collaboration marketing is a specialized niche of relationship marketing—where, simply put, the relationships that a business has with its customers and/or clients is developed for long-term sustainability. With the success of Internet businesses, competition for customers is fiercer than ever. Distinguishing your business from others by developing strong relationships with consumers is one strategy for securing clients.
  Published 02Jul2008, viewed 160 times

• Search Engine Optimization for Strategic Marketing
  Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to your website, and this is a key technique for a strategic marketing platform.
  Published 28Jun2008, viewed 282 times

• Psychological Marketing: Part of your Strategic Marketing Plan
  Psychological marketing focuses on understanding how and why people make the product choices that they do, as well as taking into account social and environmental variables that affect people's choices. Understanding psychological marketing, and doing a bit of your own market research in this area, is an integral part of a successful strategic marketing plan.
  Published 25Jun2008, viewed 195 times

• Strategic Marketing vs. Tactical Marketing
  Most businesses have both a strategic marketing plan and a tactical marketing plan, and it is important to keep these two platforms separate. People often mistakenly assume that when you talk about marketing, you're speaking of "tactical" marketing, which consists of placing ads, generating leads, sending out mailers and brochures, etc. However, strategic marketing focuses on the message and communication of the message.
  Published 20Jun2008, viewed 183 times

• Viral Strategies for Internet Marketing
  Viral marketing is a strategy that encourages your business to carry a marketing message via e-mail, and to partner with other businesses, which will attach your marketing message to their emails. This is ultimately another form of collaborative marketing for your company, but one that lends credibility because your message is passed on through other companies.
  Published 18Jun2008, viewed 172 times

• Advertising Formats for Internet Marketing
  The format of an advertisement refers to its type and the position it occupies on a page. Web based advertising formats are most similar to the types used in traditional print media advertising because of the visual medium of both. There are a variety of advertising formats to consider when you are looking to strategically market your business.
  Published 13Jun2008, viewed 171 times

• Email Strategies for Strategic Marketing
  If you run an online business, you already know that email is an essential portion of how you do business and communicate with customers - a veritable lifeline to your client base. There are several email strategies, besides the overused spam and direct mail, which will help you reach potential new clients, inspire them to want to reach you, and to build stronger relationships with your existing clients.
  Published 12Jun2008, viewed 270 times

• Focus Your Energies by Forming a Joint Venture
  Doing what you do best - and only what you do best - is the ideal situation for everyone. For example, if you make an excellent widget, then you want to keep perfecting those widgets, not deal with the online sales and shipping of your widgets. Or, if you are a writer of children's books, you want to focus on the illustration - not on the distribution and marketing of your books.
  Published 06Jun2008, viewed 161 times

• The Powerful Value of Personalized Marketing
  Web based marketing strategies are based on the trends set by traditional broadcast advertising tools: commercials, radio spots, billboards and print advertising. These mediums are effective but broad ranging, which can be a bonus or a setback.
  Published 04Jun2008, viewed 154 times

• Strategic Alliances with Marketing Professionals
  Among business professionals, the most difficult obstacle is taking the time out of running the business to market it. Of course, this is a catch 22 because if you don't take the time market your business, then there will not be a business to run.
  Published 30May2008, viewed 192 times

• The Win-Win of Joint Ventures
  Forming a partnership with another company can be a great marketing injection into the revenues of your business. By combining your strengths, you will become a greater force in your industry. However, making it a win-win situation does require careful consideration.
  Published 28May2008, viewed 155 times

• Strategic Marketing: Customer and Competition
  Knowledge of your competitors' marketing scheme and how they market their products is almost as important as being able to identify your prospective clients. There is a lot to be learned from studying a competitor, especially if they are a well established business with a solid marketing strategy.
  Published 23May2008, viewed 140 times

• Savvy Tips for Effective Collaborative Marketing
  Traditional marketing techniques focus the center of attention on the seller and put the business owner in the position of power. Rather than owning the customer as is the strategy in most marketing schemes, collaboration marketing seeks to give the customer the perception that he is in the position of power - that the customer, in fact, owns the vendor
  Published 22May2008, viewed 155 times

• Using the Media as a Strategic Alliance
  Millions of people read the newspaper every day. Many others read magazine articles. Most of those two groups combined believe and trust the better part of what they read.
  Published 17May2008, viewed 152 times

• The Alphabet of Collaboration Marketing
  We're all familiar with the concept of the "three R's" from our childhood days. These concepts now extend into the world of business. There are a few helpful letter shortcuts to help you remember some of the strategies for the highly effective collaboration marketing tool.
  Published 13May2008, viewed 162 times

• The Who, What, When, Where, Why and How of Joint Ventures
  When two entities enter into an equal partnership, this is a joint venture. The essential defining factors of this union are equal risk and equal reward. That means that each party will divide the costs evenly, and will also share the profits. Later, we will discuss the different forms a joint venture can take. First, we will get a more complete understanding of a joint venture.
  Published 02May2008, viewed 184 times

• Calculating the Right Strategic Alliance for Your Company
  A strategic alliance can significantly open your market opportunities, connecting you with a desired audience. Forming a strategic alliance should begin with taking an honest look the many aspects that make up your business ' and making sure the other partner fits those elements well. Finding the right strategic alliance is crucial.
  Published 30Apr2008, viewed 165 times

• How A Business Architect Can Benefit Joint Ventures
  The term continues to grow in prevalence, but many people are still unfamiliar as to what a business architect actually does. Business architects are especially valuable to joint ventures because they bring together companies to create innovation. They essentially see the "bigger picture" between two companies and bring the corporations together to benefit all involve.
  Published 25Apr2008, viewed 209 times

• The Importance of Developing a Plan for Strategic Alliances
  Strategic alliances have become a major factor in today's business models. Strategic alliances can enable the business owner to offer more services to their most valued clients ' and for many businesses, strategic alliances are the most profitable avenue of revenues.
  Published 23Apr2008, viewed 174 times

• Reaching Untapped Markets through Joint Ventures
  When you think about growing your company, what untapped markets are you just itching to tap into? Does the prospect of reaching that untapped market segment seem just out of reach?
  Published 19Apr2008, viewed 160 times

• Strategic Partnerships Are Like Marriage, How to choose them for Greater Success
  Are you married? Committed to a significant other? If so, you are living in a form of a strategic partnership. Both individuals bring something to the relationship that the other values and sees as being beneficial. It's similar in business. A strategic partnership should be a relationship in which both parties bring something to the relationship that each considers a valuable asset.
  Published 17Apr2008, viewed 182 times

• Effectively Creating a Strategic Marketing Plan
  Strategic marketing is an excellent means of propelling your business to the next level of revenues. Indeed, the adage, "no man is an island" is particularly applicable in strategic marketing; the more islands you align yourself with, the greater your network, and the more powerful your revenue earning potential.
  Published 13Apr2008, viewed 173 times

• Proposing a Joint Venture Offer that Cannot Be Refused
  Proposing a Joint Venture Offer that Cannot Be Refused Joint ventures are an excellent strategy for increasing your market reach and overall revenues. However, the question is, how can you entice a prospective partner to join you in a lucrative joint venture? Not everyone can see the big picture quite as vividly as you can ' and therefore, it is important to employ strategies to make sure you both are on the same page of excitement.
  Published 12Apr2008, viewed 204 times

• Profitable Strategic Partnerships
  The longest lasting and profitable strategic partnerships are those in which each company brings something to the table that the other company lacks. There are certain situations in which it simply makes sense to form a strategic partnership.
  Published 04Apr2008, viewed 186 times

• After You ~ Joint Venture Strategies with the Other Guy In Mind
  As an entrepreneur and business owner, it's a given that you are constantly thinking of ways to grow your business and increase your profits. Joint venturing is a great way to do just that. However, many times business owners approach the concept of the joint venture with a "what's in it for me attitude," as opposed to taking a look at what's in it for the potential joint venture partner.
  Published 02Apr2008, viewed 218 times

• There's Strength in Strategic Alliances
  An alliance is really just a business-to-business collaboration. Some people use the term business networking when referring to alliances. Alliances are formed for many reasons. When you are a small business owner, it's important to understand that there is a strength that can be utilized by strategic alliances, which may be overlooked in light of developing new business and developing additional revenue streams.
  Published 29Mar2008, viewed 204 times

• Joint Venture Your Way to the Top
  Joint ventures are a great way to team up with another company or person who is looking to achieve similar goals. By using your resources in a joint venture arrangement, you can save time and money in achieving your dreams.
  Published 26Mar2008, viewed 231 times

• Increasing your revenues through Strategic Alliance Partnerships
  Strategic partnerships is a great way to increase revenue without significant out of pocket expense. Many small businesses offer a limited product line or service and find that while they have happy customers, the customers don't need to purchase the product or service on a regular basis - especially when it is not a consumable product.
  Published 21Mar2008, viewed 187 times

• How to use Joint Ventures to benefit your Advertising
  A joint venture is a business enterprise undertaken by two or more persons or organizations to share the resources, expenses and profits of a particular business project. As we have previously mentioned, a joint venture can be formal or informal. In the case of most small businesses, informal agreements are the most common.
  Published 20Mar2008, viewed 226 times

• The Rewards of Joint Ventures with the Big Players
  A joint venture is a form of partnership where businesses come together and share knowledge, market, and profits. The good news for small business is that large companies see value in partnering with smaller companies due to a small company's ability to maneuver quickly in the marketplace, while providing specialized expertise and unique market insight.
  Published 13Mar2008, viewed 239 times

• Understanding the Core of Strategic Partnerships
  The definition of a strategic partnership is "a formal alliance between two commercial enterprises, usually formalized by one or more business contracts, but falls short of forming a legal partnership or, agency, or corporate affiliate relationship."
  Published 26Feb2008, viewed 212 times

• 2 types of Affiliate Marketers - Why you need them both as Joint Venture partners
  If you are thinking about using an affiliate marketing program for your business, it might be wise to understand more about who the typical affiliate marketer is. Generally, affiliate marketers are entrepreneurial types who tend to take risks; they typically do not mind a trial and error method of succeeding in business. You might think of affiliate marketers as the pioneers of internet word-of-mouth marketing.
  Published 23Feb2008, viewed 253 times

• Your Competitors Can Be a Resource - Propose a Joint Venture with them
  What do you think of when you hear the words ~ joint venture? Do you think of large corporations working on multi-million dollar deals? Or, you may see entrepreneurs engaging in partnerships that can share some or all of the following: intellectual property, assets, database, knowledge, and last but not least, profits.
  Published 21Feb2008, viewed 269 times

• Affiliate Marketing: The New Word-of-Mouth
  Word-of-mouth marketing is by far the most cost-effective form of advertising a business can have. A friend telling a friend or acquaintance about your business is a bit like pushing a snowball down a hill. One friend tells another, who tells another, who tells another and soon, you've gained a valuable customer or two.
  Published 20Feb2008, viewed 290 times

• Pad Your Online Business from Recessionary Conditions - focus on Joint Ventures
  Growing a company during a recession is not easy, but there are several strategies you can enact to ensure that your cash flow remains stable amidst the economic downturn.
  Published 14Feb2008, viewed 266 times

• How to Build Your Online Client List
  Creating a successful online business is not an easy endeavor, but your probability of success increases proportionately with the size of your online client list. Indeed, the larger the targeted email client list you have, the greater the chance they will turn into repeat customers.
  Published 13Feb2008, viewed 232 times

• Marketing Counseling 101: Your Strategic Alliance Relationships
  As strategic alliances continue to grow in popularity, with small and large businesses alike, many people write asking me about the different types of strategic alliances available. Indeed, like all relationships, there are different ways you can structure your strategic alliance. Whether you want to keep it casual or prefer a committed, long-term relationship, there is a wide range of options when it comes to your strategic alliance.
  Published 12Feb2008, viewed 199 times

• Booming Growth in Affiliate Marketing: What's Next?
  Affiliate marketing is an excellent source of promoting your business, building a great reputation and client base without having to spend extensive budgets on advertising. Companies ranging from LifeLock to Virgin Mobile and EuroStar have initiated very successful affiliate marketing campaigns - cementing the tremendous efficiency of this promotional strategy.
  Published 11Feb2008, viewed 272 times

• Increase your marketing exposure with joint ventures
  Yes, you did read the title correctly. To grow your company's revenues, you should give away your products. The caveat is that the numbers of products you give away are minimal - but the exposure you receive in return is exponential. In fact, work together with several other joint venture partners, and your benefits increase tenfold.
  Published 08Feb2008, viewed 243 times

• Capture Targeted Traffic with Joint Venture Marketing
  The underlying fundamentals of joint venture marketing are simple. You partner with a company and have them deliver your message to their customer base. In turn, your collaboration partner garners a percentage of your profits by expanding their asset offerings.
  Published 13Dec2007, viewed 233 times

• Add parallel income streams to your business through Collaboration Marketing
  By using a Collaboration Marketing Strategy, you can operate in Parallel Streams of Productivity. This means you can, in all practicality, double, triple, or quadruple your profit enhancing activities by exercising a fraction of the time, effort, and money that your most likely exerting today.
  Published 14Oct2007, viewed 229 times

• Why you should be using “Collaboration Marketing” to grow your business quickly.
  Collaboration Marketing is an abstract mind-set used to describe a business building process that involves two or more entities (with similar, but non-competing products, services or ideas) that agree to contribute their existing assets (people, time, money, processes and resources) for the synergistic betterment of a newly formed relationship, business, or process.
  Published 01Jan2007, viewed 396 times

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