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Combine Social Media and SEO Marketing

By Chuck Aikens

Republish: EasyPublish™ Published: 06Nov2009 Word count: 417 Viewed: 73 time(s) Get Free Content For Your Site

Online social media marketing techniques often hold benefits for SEO (Search Engine Optimization), especially when companies intentionally combine these two strategies.

Social media based SEO marketing improves search engine rankings, increases immediate link-based traffic, and helps to expand public awareness of a specific brand or product.

Some potential venues to combine SEO and social media marketing include social networking (MySpace), the comments section of blogs, social bookmarking sites, and micro-blogging services like Twitter.

Each of these systems can yield significant promotional benefits, but only when marketers carefully avoid "spam" and blatant sales tactics.

Suppose a company has introduced an unusual new service that isn't available elsewhere, and wants to increase awareness of it among Internet users.

It could combine social media and SEO marketing by submitting links on social bookmarking sites (Reddit, Care2, Digg, etc.) to an article on its website about the service.

If other people "upvote" the above-mentioned links, they will appear on more important pages of the bookmarking services and provide an increasing SEO benefit.

Some will be successful, others ignored. Either way, the submission of these links often helps a new web page become indexed in search engine results more rapidly.

Another way businesses and organizations combine these two forms of marketing is to operate their own blogs, MySpace pages, or micro-blogs.

On Twitter, for example, an interesting post may be "retweeted" by other users, enhancing its visibility and making the associated link appear on additional user pages across the site.

The marketing benefits can be magnified when social media content itself is optimized using SEO techniques.

For example, a page on MySpace or Twitter will do more to promote a site if it uses keywords appropriately and has its own inbound links. A link posted to Digg or Reddit will help SEO efforts more if it has popular search keywords in its title.

Some methods to combine social media and SEO worked well in the past but have become less effective. Blog comment areas that have added the "nofollow" tag to their links are of little use to SEO, although they can still produce direct traffic. The same goes for Wikipedia links and most sponsored blog postings.

Although social media based marketing requires some time and effort, one major advantage is that it doesn't directly cost any money. It is also known to combine fast results with an effective, attention-getting format. These benefits will probably ensure that marketers continue to develop new ways to promote businesses and enhance SEO using social media.

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