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Articles by Cyndi Walker

• Mobile Promotions: How Ringtones, SMS Promotions And Mobile Coupons Engage Customers
  As cell phones, PDAs, and other mobile devices have flourished, they have created a new marketing platform from which you can engage your audience. Below, you'll discover how to use mobile promotions, such as SMS promotions, mobile coupons, and ringtone promotions, to capture valuable mindshare within your market. Once you catch the attention of consumers in a way that excites them, motivating them to take action becomes far easier.
  Published 29Oct2009, viewed 121 times

• Music Download Promotions Improve Brand Awareness And Encourage Customer Loyalty
  We will give you a comprehensive preview of music download promotions. You'll learn how they work and the unique promotional advantages they offer your business. We'll also describe how to use digital promotions to deliver a memorable impact at a surprisingly low cost. Lastly, we'll explain how you can tailor music download promotions to form a seamless fit for your target audience, regardless of your marketing objectives.
  Published 26Oct2009, viewed 62 times

• Promotional Risk Coverage Extends The Reach Of Your Promotional Marketing Budget
  In this article, you'll discover how over redemption coverage eliminates budgetary uncertainty. We'll explain how promotional risk coverage works and how you can use it to plan each of your marketing campaigns to the penny. You'll also learn how to launch large-scale promotions with high-value prizes while paying a fraction of the associated cost.
  Published 20Nov2009, viewed 198 times

• Customer Loyalty Programs And Customer Rewards Increase Long-Term Profitability
  Customer loyalty programs can function as the promotional linchpin that drives your company's long-term profitability. They are an essential tool for improving customer retention. By offering your customers digital incentives, such as music downloads, skins, and an assortment of mobile promotions, you can dramatically increase the lifespan of each customer.
  Published 13Nov2009, viewed 63 times

• Promotional Incentives: Music Download Promotions And Mobile Promotions Lure Customers
  There is tremendous potential in reaching your audience through promotional incentives. By offering instantly deliverable music download promotions and mobile promotions, you can educate your market, acquire customers, and catapult your brand, capturing retail mindspace in the process.
  Published 30Oct2009, viewed 32 times

• Entertainment Promotions Increase Brand Exposure Through Digital Entertainment Incentives
  A growing number of companies are launching entertainment promotions as a cost-effective strategy for reaching their target audience. You can do the same. In this article, we'll describe the most popular entertainment promotions and explain how you can leverage them. We'll also take a closer look at creating custom promotions with specific digital content that delivers a memorable interactive experience to consumers.
  Published 24Oct2009, viewed 260 times

• Digital Promotion Basics: How Skins Promotions And Mobile Promotions Drive Sales
  A digital promotion campaign can fit seamlessly within the broader framework of your marketing strategy. Skins promotions, mobile promotions, and music download promotions do not replace your current advertising channels - they complement them. They leverage them. Digital promotions extend your company's reach into your chosen market. By doing so, they improve brand awareness, attract invaluable market data, and encourage customer loyalty.
  Published 15Oct2009, viewed 58 times

• Promotional Marketing Campaigns- Rules for Success
  Promotional marketing is only one small fraction of the big umbrella that makes up Marketing. Promotional marketing is the idea of promoting your product or service by attracting attention to potential customers.
  Published 29Sep2009, viewed 384 times

• Digital Promotions Pay Off Big
  Digital promotions are a great, low-cost way for marketers to promote their products, and increase brand awareness by offering Freemiums to consumers. Digital promotions can take a number of different forms, whether it's an online gift certificate to your customers' favorite online or brick-and-mortar retailers, free music downloads from iTunes, or even a real plastic gift card to an online store.
  Published 02Oct2009, viewed 65 times

• Promotional Incentives- Is "Free" Effective?
  Fulfilling the desires of consumers who can't get enough free stuff, "free" has become an integral part of marketing promotional incentives. The term "free" is used to get people to try new products, to buy something else or to showcase companies products or services.
  Published 24Sep2009, viewed 165 times

• Mobile Promotions Strengthen Customer Loyalty And Generate Repeat Sales
  Mobile promotions leverage the rapid market penetration of mobile devices. They allow you to reach your target audience on a platform consumers can access regardless of their location. The prevalence and increasing popularity of mobile devices make mobile promotions a clear choice for companies reaching out to consumers.
  Published 29Aug2009, viewed 166 times

• Digital Promotions: Driving Sales And Brand Awareness Through Promotional Incentives
  Digital promotions continue to spur billions of dollars in annual sales for product suppliers. By offering promotional incentives, companies can tap into a vast pool of consumers that would otherwise be all but unreachable.
  Published 24Aug2009, viewed 177 times

• Promotional Incentives Increase Sales And Drive Traffic
  Promotional incentives represent a powerful motivation tool. If used properly, they can increase brand awareness within a target market, drive traffic to a company's website, and create a lift in sales.
  Published 16Aug2009, viewed 137 times

• Entertainment Promotion Leverages Digital Promotions to Lift Sales and Improve Brand Loyalty
  Entertainment promotions build upon the public's insatiable appetite for games, ringtones, music download promotions, and instant win sweepstakes. These digital promotions are being used by a growing number of companies. They are replacing conventional channels and attracting larger budgets. Compaines are also using them to strengthen the loyalty of their existing customer base.
  Published 18Jul2009, viewed 144 times

• The Mobile Promotion: Leveraging A Cost-Effective Advertising Channel
  Mobile promotions are increasingly being deployed as companies strive to expand their advertising reach. They can be used to deliver an assortment of promotional incentives across a widely-adopted marketing platform that is still in its early stages of evolution.
  Published 03Jul2009, viewed 159 times

• Online Promotions To Support Your Brand And Build Customer Loyalty
  Online promotions continue to gain momentum as marketing budgets shift from conventional advertising methods toward more efficient promotional channels. Interactive and cost-effective, they can include sweepstakes offers, contests, and online instant win games. The challenge is to leverage online promotions in a way that effectively strengthens your company's brand while building loyalty in your existing customer base.
  Published 26Jun2009, viewed 157 times

• Skins Promotions Account for Increased Brand Interest Among Consumers
  A hot new marketing promotions trend has taken skins- covers for cell phones, PDAs, MP3 players and laptops- to a new level. Promotions skins are thin, tough, vinyl material that looks good, fits like a glove and helps protect your gadgets from life's everyday mishaps. They are also a brand manager's dream.
  Published 23May2009, viewed 96 times

• Compelling Customer Loyalty Programs
  In the tough economic climate, businesses are finding it necessary to create compelling promotional incentives to trigger response within their customer base.
  Published 21Jun2009, viewed 143 times

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