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Other Authors
- Profitable Online Campaigns - Guaranteed!
When you boil it right down, there are really only three things that you need to do exceedingly well to market your business effectively online.
Date of Article: 12Apr2006
Category: Business - General
View(584) EasyPublish(222)
- Does Your Online Copy Talk?
When it comes to online copywriting, it's not the words you use that count. It's the reaction to those words in the mind of the reader, as he reads them on the screen…
Date of Article: 03Apr2006
Category: Internet Marketing/Online Business
View(510) EasyPublish(242)
- 6 Quick Tips to Make Your Copy More Believable
Believability above a certain point makes sales; below that point it does not. Ad copy must make what lawyers call "a prima facie case" -- that is, a case that warrants a trial in court. Only the court is the consumer, and the trial is buying and using the goods.
Date of Article: 26Mar2006
Category: Internet Marketing/Online Business
View(511) EasyPublish(273)
- WHY FACTS TELL, AND STORIES SELL!
The remarkable power of stories to drive readership, and burn your sales message deep into your prospects brains...
Date of Article: 20Mar2006
Category: Business - General
View(445) EasyPublish(366)
- Marketing Strategy 101
Marketing strategy observations
Date of Article: 14Mar2006
Category: Business - General
View(752) EasyPublish(404)
- Online, The Mind Thinks In Pictures!
On the importance of mental imagery when attempting to influence buying behavior on your website.
Date of Article: 14Mar2006
Category: Internet Marketing/Online Business
View(443) EasyPublish(288)
- 3 Copywriting Tips - How To Edit For Mass Appeal!
3 tips for connecting with a mass audience...
Date of Article: 02Jun2005
Category: Internet Marketing/Online Business
View(1134) EasyPublish(473)
- Marketing Rapport - 3 Tips!
Some ideas on the importance of rapport in online marketing and 3 tips on how to create it...
Date of Article: 30May2005
Category: Internet Marketing/Online Business
View(555) EasyPublish(348)
- Do You Market To These Emotions Online?
How to trigger emotions and desire in your clients when selling online.
Date of Article: 22May2005
Category: Internet Marketing/Online Business
View(386) EasyPublish(355)
- What Great Online Advertising Really Is!
Should there be a distinction between sales and marketing online?
Date of Article: 13May2005
Category: Internet Marketing/Online Business
View(564) EasyPublish(363)
- Profitable Online Marketing - Guaranteed!
A short article on the importance of copy in online marketing.
Date of Article: 06May2005
Category: Internet Marketing/Online Business
View(509) EasyPublish(305)
- 3 Steps To Online Marketing Competence!
3 tips on actualizing knowledge.
Date of Article: 27Apr2005
Category: Internet Marketing/Online Business
View(553) EasyPublish(443)
- Is Your Web Copy "Plain Talk"?
A few words on the value of using a conversational style when writing for the web.
Date of Article: 11Apr2005
Category: Internet Marketing/Online Business
View(548) EasyPublish(373)
- What Makes A Winning Online Ad?
Why do some ads flop and others fly? Here's some valuable intelligence to fortify your next foray into the advertising trenches...
Date of Article: 04Apr2005
Category: Internet Marketing/Online Business
View(543) EasyPublish(388)
- Long Copy Secrets - Keys To Mental Engagement
Give me 5 minutes, and I'll show you how to get people to read more of your sales letters and emails.
Date of Article: 27Mar2005
Category: Internet Marketing/Online Business
View(506) EasyPublish(380)
- Email Follow Up Tips, 8 Of Them...
8 meaty tips on email follow up success
Date of Article: 19Mar2005
Category: Internet Marketing/Online Business
View(470) EasyPublish(409)
- Is Your Web Site Direct Marketing?
On the importance of clear, concise, and complete customer education...
Date of Article: 12Mar2005
Category: Internet Marketing/Online Business
View(639) EasyPublish(365)
- SPIN, Relevant To Both Salesmanship & Advertising!
What does human behavior studied during 35,000 actual sales calls tell you about injecting more response into your ads, sales letters, & sales presentations?
Date of Article: 06Mar2005
Category: Internet Marketing/Online Business
View(646) EasyPublish(962)
- Product Positioning - 4 Differentiation Tips
4 Product positioning fundamentals to differentiate your business, even if you feel there is nothing unique about your product.
Date of Article: 26Feb2005
Category: Internet Marketing/Online Business
View(678) EasyPublish(558)
- Ad Copy Inspection - Cover These 12 Points!
In advertising, copy is king! The words you use, & the order of those words etc., are everything. They spell the difference between copious amounts of cash, and a big fat sore hole in your pocket...Copy this checklist & paste it on your computer monitor. It will no doubt serve you well.
Date of Article: 18Feb2005
Category: Internet Marketing/Online Business
View(640) EasyPublish(573)
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