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Although I do quite well with Adsense, Google Adwords have always been a money losing venture for me. I have decided to change that no matter what it takes.
Here is the advice I have given myself to start. Most of it has come from books about making millions on Adwords. Some free, others I paid for.
Domain Name - Establish a domain name that is highly related to the product you are selling. Use it for display purposes and forward it to the product sales page. I know there are better long term things to do with the lead, but for starters just try to sell a product with nothing more than an Adwords ad.
Product - Choose a product with good gravity in Clickbank. That means that people are selling it, and buying it. All that is left is to get some of those already buying it to buy it from you.
Keywords - Choose about twenty of the most common phrases related to the product you have chosen to sell. Get them set up and bid a nickel each to start. You can (and will) expand later on and will most likely have to raise your bids to see progress, but you will never start the perfect campaign having already perfected it before you start. And who knows, you may get some clicks for a nickel.
Ads - Write two ads and create an adgroup. Have Google show both ads, seeing which one produces the best after 30 clicks. Then take the one that is producing the worst and replace it with one trying to beat the more productive of your original two ads. Continue this cycle as long as the campaign is active.
Budget - How you budget yourself is up to you. For my newest campaign, I have budgeted only $2.50 and am bidding 10 cents a click. I started with a nickel, but soon found out I was getting no exposure for that bid.
If you do everything outlined above, you are sure to see a sale sooner or later. Even a stopped clock is right twice a day. But you should be able to double your money on each ad.
Once you have an ad that produces for you, raise the budget to expand the profits until you are getting all of the (profitable) visitors Google can send you. Then go to Yahoo and put the best Ad there to see if it is still profitable.
If you can write a single ad that profits you a thousand dollars a month, you can write five more that will do the same. But for each campaign, start off slowly until you get it right.
Darell is posting the results of a new Adwords campaign on his web site. you can view the details and latest results at
www.moneymakingmonkey.com
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More articles by Darell McKissick
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Have you ever thought of how the perfect company would look? Most of us have worked for someone at some point in our lives. What did you like about the way they did business? What didn't you like? If you were running the company, what would you do? There are some key elements that can make or break a company. The same is true whether you have team that is part of a multi-level marketing company or the company is an independent entity. - To Make Money Online You Have To Sell Something (Jeff Schuman)
The Internet is a fantastic way to make money if you do it right. For some reason many people do not comprehend the concept of selling things online. In this article we are going to talk about things you can do to sell your products and services online and in the process make more money.
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