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Other Authors
- Marketing - all about focus
Marketing would appear to be the great buzz word of the decade. Every self-respecting business team talks about it, yet many of us aren't even sure what it is, and even more are uncertain of how they should be doing it.
Date of Article: 07Apr2005
Category: Internet Marketing/Online Business
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- From Birth to Death
A product's life cycle is not much different from our own, yet despite our ability to cater for our own changing needs, many of us are quite oblivious to the needs of our products and software as time goes on. The concept of the Product Life Cycle is a simple one, and allows you to see where your product stands at any one time, and to assess what circumstances lie ahead, by providing the information that you need in order to react accordingly.
Date of Article: 30Mar2005
Category: Internet Marketing/Online Business
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- Introducing PageRank - shattering the myth
A new word has entered our vocabulary, and is surrounded by so much hype that very few people actually have a realistic understanding of what it is - or what it isn't. PageRank is where the attention is focused today, and many companies are determined to find a means of improving their magic number. I want to be an eight, they say, as if PageRank was a dress size that they could grow into with the help of some heavy-duty calorie shots.
Date of Article: 22Mar2005
Category: Internet Marketing/Online Business
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- Disaster Proof Your Business
Who cares about which side of the toast hits the floor first? If it's your toast, and your floor, then the answer is probably you. But fate may have a lot more than a dirty breakfast in store for you, especially when it comes to your business.
Date of Article: 10Mar2005
Category: Internet Marketing/Online Business
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- Lessons from the masters - getting it right
I've been working with software on the web since 1997, and have had the pleasure of experiencing the different ideas, strategies and personalities of more than three hundred software companies. During this time, I've witnessed an astonishing mix of products, features and marketing methods - some of which have worked better than others.
Date of Article: 15Feb2005
Category: Internet Marketing/Online Business
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- Advertising for the perplexed - part II
Once you've chosen where you're going to advertise, the next critical factor will be how well you know the target audience. The more information that you have to hand, the better you can tailor your content around their needs and expectations.
Date of Article: 03Feb2005
Category: Internet Marketing/Online Business
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- Online advertising for the perplexed
One of the more frightening realities of business is that in order to make money, you often have to spend it first. For many small companies, the first and most obvious option for productive spending is advertising. And for the online business, there is no shortage of options to choose from.
Date of Article: 31Jan2005
Category: Internet Marketing/Online Business
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- Who wants to live forever? The advantages of the product life cycle concept.
Like most things, the sales (and demand) for your software conform to some sort of pattern. The advantages of the product life cycle concept is that it provides a basic structure that allows you to see where you are, and what lies ahead. There are four components to the cycle; introduction, growth, maturity and decline.
Date of Article: 30Dec2004
Category: Internet Marketing/Online Business
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- Information - the art of selling
Money may well make the world go round, but facts, details and data oil the machine that beats at the heart of it. We supposedly live in the age of information, yet many of us seem unable to use it to its full, and allow ourselves to drift along on a sea of missed opportunities.
Date of Article: 09Dec2004
Category: Internet Marketing/Online Business
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- New medium, new rules
Working with the web. The web is much more than an updated version of paper, and applying the same set of rules to both is a recipe for extinction.
Date of Article: 05Dec2004
Category: Internet Marketing/Online Business
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- A world outside the US
The vast majority of websites selling products or services online are doing so almost exclusively with the US market in mind. If you truly want to sell your products to the rest of the world, chances are that you'll need to make some changes.
Date of Article: 25Nov2004
Category: Internet Marketing/Online Business
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- Swotting for success
SWOT stands for Strengths, Opportunities, Weaknesses and Threats - and offers a powerful tool for internal and external appraisal.
The idea that you as a company should play to your strengths and improve on your weaknesses is a simple and obvious one, but first of all you need to identify them. Ten minutes is all you need to give this a go… and you might well be surprised at just how useful it really is.
Date of Article: 28Oct2004
Category: Internet Marketing/Online Business
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- Price of Success
Price is one of the most important factors where the marketing of a product is concerned, it is also one of the least understood. Many seem quite content to bluff their way through, giving little or no thought to the implications that a price tag can carry.
Date of Article: 19Oct2004
Category: Internet Marketing/Online Business
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