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E-Book Publishing Strategies - Turn Your Low Priced E-Book Into A Higher Priced Publishing Package

By David Hurley

Republish: EasyPublish™
Published: 17Mar2009
Word count: 600
Viewed: 110 time(s)

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If you want to write an e-book to help boost the number of visitors to your website and increase the amount of interest in your product or service, there are a number of factors to consider that go beyond the technical question of "How do I do it"?

One of the first set of questions you will want to consider is: Who exactly you are pitching to? Which segment of your niche market are you aiming the e-book at? What problem or set of problems will you be addressing?

Once you have answered those questions you will have a better idea of how long your e-book will need to be to cover the issues you wish to discuss.

Do not be afraid to publish a lengthy book if your subject merits it. Put in all the information that you feel is necessary. People will not usually complain about "too much" information, provided the information is free of waffle and rich in relevant detail.

What do you aim to achieve for your business with your e-book?

Are you aiming to offer your e-book as an incentive for visitors to your website to sign up to your newsletter? Or are you going to sell the e-book and then hope for follow up sales based on the content of the book?

If you are aiming to sell your e-book rather than give it away, then you need to think about the price bracket you are aiming for.

When publishing their first e-book, many people have a tendency to sell themselves short by setting a single figure price when you could easily add a second digit to the number and increase sales at the same time.

Of course, there may be a good reason for setting a lower price.

An e-book with just thirty or so pages for example would have to have some killer content in it for the reader not to feel ripped off at paying $35 for a 2,000 word pdf file!

Another reason for a lower price might be that you have a great one-time-offer (OTO) to hit the seller with, or a great offer to make on the back end after laying out your case in the content of the book.

However, in many cases, the perceived value of an e-book project can be greatly enhanced by taking some care over the appearance, by using some illustrations and so forth.

Another way to increase the value of the product and raise the price is to go beyond writing a single e-book and think in terms of producing a cohesive package of related products which you would use to brand yourself as THE expert in your chosen niche.

Supplement the e-book with a series of spin off reports. Then produce a podcast and a video series in which you introduce the concepts behind the book, discuss it in an interview, go into the story of how you conceived of the need for the e-book and so on.

Set up a blog about the books and write a series of posts discussing different topics that feed into the subject of the e-book package.

What I am suggesting is that you can greatly enhance the value of your e-book by turning it into something bigger, an online media event that will add to the perceived value of the e-book and enable you to offer it for a realistic price that will be several dollars higher than the price you first pulled out of thin air.

Remember, once the project is completed, you can sell it over and over again without making any more effort.

David Hurley is a regular contributor of articles on Internet marketing techniques. His website, which focuses on Internet markting success strategies, is at => http://grasp the nettle.com .

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