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Buying cufflinks under any circumstances can be tricky, with veryfying their authenticity to ensuring that they will match your wardrobe. However, buying cufflinks online gives this a new twist. There are a number of simple things to remember when buying cufflink that should hold you in good stead - and most importantly make sure that you don't get ripped off! Following these points should assist you in making what can be an expensive buying decision.
1) Base Material. The first thing to consider is the material that the cufflinks are made out of. Generally, cufflinks are made of some metal, inlaid with glass or in certain cases gemstones. Ensure that you define with the retailer, regardless of whether it is online or offline, exactly what metal you are getting. Generally it will be gold or silver, or a composite metal, but make sure you are getting what you are paying for. For good quality gold cufflinks, dependent of carats, you can generally expect to pay over $500. You should also be able to get some certification authenticating the cufflinks. This should give you some piece of mind that the cufflinks are genuine, and may help if at a later date you decide to re-sell them. If you are buying expensive jewlery like cufflinks (over $500) online, request some form of authentication or guarantee before you purchase.
2) Stones. Once you are certain about the metal, consider whether you want to have cufflinks that contain gemstones, or glass. In general, dependant on the usage of the cufflinks, I would recommend glass, as it is much less costly and tends to look just as good. In addition, cufflinks can often become lost, and you'd hate to misplace a pair containing expensive diamonds. However, if you are set on getting cufflinks with gemstones in them, treat these the same way as you would the metal when purchasing - that is, ensure that they are authenticated and guaranteed. You don't want to pay for diamonds and end up with glass!
3) Retailer Reliability. If you have not bought from the retailer before, or have any doubts, check their reliability. Believe it or not, there are some cases of bricks and mortar retail shops opening, selling fake jewellery and then closing the next day. Thankfully, it doesn't happen very often - however it doesn't hurt to be careful, especially as operating like this is much easier online. Ask around, find someone who has bought from them before. If you can't find out anything about the store, don't buy from them. If you're making a substantial purchase, it also doesn't hurt to ask the store for a reference.
4) Shop Around. This is one of the great things about shopping online. You have a number of excellent stores at your fingertips. So, use this to your advantage and shop around! Unless the cufflinks that you are looking for really are unique, you should be able to find them in more than one store. If there is a store that you have used before, and are happy with their service, but they have a more expensive price, it doesn't hurt to email them and ask for a reduced price in line with what the competition are offering. Generally they will be thankful to make a sale.
Armed with these simple rules, you should be able to confidently buy cufflinks online. Although they sound simple, they are quite often overlooked.
Dean Richards is a well recognised fashion expert, having worked in the industry for 15 years. He is currently one of the leading writers for Men's Fashion Online - the premier online resource for men's fashion.
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