Articles by Derek Naylor

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• Two Geeks, $1.65 Billion and a Fake Newsman Teach Self-Storage Marketing?
  The wild success of YouTube and Stephen Colbert teach us a key lesson in self-storage marketing. By following the advice in this article, you could very well have the marketing breakthrough you've been looking for.
  
  Date of Article: 06Dec2006
  Category: Business - General
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• If Your Self Storage Facility Was A PlayStation 3...
  Making your product or service irresistible to you target market is the most important step in marketing. This holds true in self storage marketing and advertising. Sony recently demonstrated the power of this with the release of their new gaming console, the PlayStation 3.
  Date of Article: 19Nov2006
  Category: Business - General
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• 9 Fundamentals For Self Storage Marketing Success
  Masters of anything agree that mastery is not about how many fundamentals you know, it's about how well you execute the fundamentals that you do know. The same is true for self storage marketing and advertising. This article outlines the 9 most important fundamentals in self storage marketing.
  Date of Article: 18Nov2006
  Category: Business - General
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• Are You A Wimp? Why Being Bold Pays Off In Self Storage Marketing
  Being wimpy in your self storage marketing efforts will only hurt you. Making bold, risk reversing offers in your marketing will drastically increase the ROI you get from your advertising budget. This article helps you distinguish between the two kinds of offers and teaches you how to make great offers.
  Date of Article: 17May2006
  Category: Business - General
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• Revealed! A Major Secret To Success In Self-Storage Marketing And Life
  A major secret to success in life also applies to successful marketing in the self-storage industry...or any marketing for that matter. This article reveals this secret and teaches you how to leverage it to maximize your success.
  Date of Article: 12Apr2006
  Category: Business - General
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• What Does Your Penny-Pinching Friend Have To Do With Self Storage Marketing?
  Your marketing should give your prospects every bit of information they need to make a decision to do business with you. Don't force them to look elsewhere for information they're starving for. This article discusses the 3rd step to the marketing code.
  Date of Article: 05Apr2006
  Category: Business - General
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• Is It Possible For A Piece Of Direct Mail To Induce A Heart Attack?
  After you get a prospects attention with your advertisement you're only 25% finished. The next step is ultra sensitive and is ignored by most marketers today. This article teaches you how to take a person from interrupted to engaged.
  Date of Article: 01Apr2006
  Category: Business - General
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• How Grey Matter Can Make Your Marketing Impossible To Ignore
  The Reticular Activation System is a part of the human brain that can't be ignored when it comes to creating hi-response marketing materials. This article teaches you about this amazing discovery and how to use it to your advantage in sales and marketing.
  Date of Article: 30Mar2006
  Category: Business - General
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• What Does Brain Science Have To Do With Self Storage Marketing?
  Getting your prospects to pay attention to your advertising is becoming more and more challenging every day. This article discusses the proven science behind getting your prospects to pay attention to your messages.
  Date of Article: 22Mar2006
  Category: Business - General
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• How To Lower Your Advertising Budget And Increase Results At The Same Time At Your Self-Storage Site
  By lowering the cost to aquire a new customer and cost to get an inquiry from a new customer you can drastically increase the profitability of your self-storage facility.
  Date of Article: 08Mar2006
  Category: Business - General
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• Raising The Lifetime Value Of Your Customers
  Your self-storage customers are worth more money than they're currently paying you. This article gives you a few ideas on how to capitalize on this powerful truth.
  Date of Article: 05Mar2006
  Category: Business - General
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• Increasing Occupancy At Your Self Storage Facility Through Effective Marketing
  Most self-storage facilities are wasting a lot of time and money on under-leveraged marketing tactics. This article describes ways to leverage their advertising budget and drastically increase occupancy.
  Date of Article: 02Mar2006
  Category: Business - General
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