Article Directory :: Authors :: G :: Donna Gunter Articles

Articles by Donna Gunter

• Ethical Bribes: 10 Most Effective Client Attraction Device Giveaways
  One of the quickest ways to build your email marketing list is by creating an ethical bribe, or a client attraction device. This free giveaway serves to entice visitors to your site to sign up for your email list because they want to access your solution to their problem proffered in your email list opt-in box. Here are 10 ideas that you can use to package your information into a valuable ethical bribe for your web site:
  Published 29Oct2009, viewed 6 times

• Top 10 Firefox Browser Plugins
  I recently fired Internet Explorer as my primary browser and replaced it with the Firefox browser. The ability to customize Firefox with over 1500 plug-in extensions is what makes this open-source browser so special. However the large number of options makes it tough to know what's worth installing and what's will be a complete waste of your time. Out of these, here are my top 10 Firefox extensions:
  Published 01Nov2009, viewed 378 times

• 7 Reasons Why an Online Business is the PERFECT Business for Introverts
  Introverts often take a beating in regular employment, as by-and-large they are an outnumbered minority. In many cases, entrepreneurship is the way that introverts choose to make a living, and the structure of how an online business is run offers some key advantages for introverts. Here are 7 reasons why an online business may be ideal for you:
  Published 30Oct2009, viewed 29 times

• How to Use Your Ezine Thank You Page to Create a One Time Offer
  Many times, when you sign up for a free giveaway or purchase an item, you are taken to an OTO (One Time Offer) page, where you'll be given the opportunity to purchase a "never to be seen again, one time offer," which is a product that has been discounted for one time only during this one particular transaction. Here's how I decided to implement this strategy:
  Published 25Oct2009, viewed 107 times

• Business Planning: 4 Steps to Creating Your Online Business Model Blueprint
  Your business model doesn't have to be at all complex, but should provide the guiding force for all that you do, like guiding you to the opportunities to accept, the joint ventures and strategic alliances to pursue, and the new ideas you should retain and develop. Here's are the 4 steps I'm following as I redesign the blueprint for my online business model:
  Published 23Oct2009, viewed 76 times

• Top 8 Signs of ECommerce Fraud: How to Detect Fraudulent Credit Card Transactions
  Today, ecommerce credit card fraud is becoming the rule rather than the exception. Unfortunately, the credit card thieves are becoming smarter, making the fraud more difficult to detect. Here are the 8 clues that tipped me off to the possibility of ecommerce fraud on my web site:
  Published 26Sep2009, viewed 78 times

• Twitter Marketing: How to be Follow-Worthy on Twitter
  "How do I get more followers on Twitter?" is a question I'm often asked. Paying someone to find followers for you isn't the answer. What works better is providing useful, helpful information to those who follow you. Do this long enough and word will spread about you and your number of followers will increase. Here are the 7 ways you can become follow-worthy on Twitter:
  Published 26Sep2009, viewed 480 times

• Amazon.com Marketing: How to Get Your Blog Published on Amazon's Kindle
  Amazon's Kindle is a electronic book-reading device that now permits blog publishers to have their blogs available to Kindle readers, as well, for a small monthly fee. How can you get your blog distributed on the Kindle? Here are the 6 easy steps to Kindle publication:
  Published 12Sep2009, viewed 85 times

• Twitter Marketing: 6 Steps to Creating a Viral Marketing Campaign with Twitter Hashtags
  Twitter helps you connect daily with a large number of your target market at no cost. How can you maximize other Twitter opportunities to help your market your business? The easiest way to do this is through a Twitter hashtag campaign.
  Published 07Sep2009, viewed 61 times

• Client Testimonial Tips: 10 Most Effective Questions for Take-Action Testimonials
  Client testimonials are a vital factor in establishing a relationship of trust with new visitors to your site. How do you go about getting testimonials that are compelling and make your visitors take action? Here are ten questions you can ask your clients to get results-oriented testimonials for your online business:
  Published 01Aug2009, viewed 194 times

• Ezine Marketing: How to Triple Your Ezine Opt-ins With a Squeeze Page
  A squeeze page is a landing page with one purpose -- convince the visitor to enter her name and email address to join your list and/or receive your giveaway. It's possible to create an effective squeeze page without harming your traffic volume or SEO efforts. Here are the 10 essential components you need to create an effective squeeze page for your ezine:
  Published 13Aug2009, viewed 141 times

• Internet Marketing: The #1 Marketing Mistake Made By 75% of Online Business Owners
  Do you have an inbox filled with emails promoting yet another new marketing strategy or promising results that will cure all of your marketing ills? Most of the strategies are flash-in-the-pan -- here today and gone tomorrow. Discover the one secret to internet marketing success and how to avoid the #1 internet marketing mistake made by 75% of online business owners.
  Published 13Jul2009, viewed 255 times

• 5 Best Strategies to Develop a Responsive Email List
  Whether you have a 500-person list or a 5000-person list, the rate at which they respond to your offers ties directly in with how well they know, like and trust you and see you as the expert providing answers to the problems keeping them awake at night. Here are the 5 strategies you can employ to develop a responsive email list.
  Published 31Jul2009, viewed 92 times

• 5 Secrets to Creating a Powerful Google Profile
  When I want to check out a prospective client or vendor, I Google the person's name and see how well-known they are online and what they have to say. I've discovered that their social media profiles show up high in the search results. Google has started giving these well-known social networking sites a run for their money by creating their own online profile option.
  Published 26Jul2009, viewed 103 times

• 7 Secrets to Successful Keyword Research
  As people search for information online, they use keywords to find the information that they are seeking. In order to be found online by your target market, you need insight about the keywords they use to search for a business like yours. The quickest way to gain that insight is by conducting thorough keyword research campaign.
  Published 19Jul2009, viewed 131 times

• 7 Strategies to Finding Your Target Market on Twitter
  The best way to use Twitter in your business is by having followers in your target market. Fewer followers that are members of your target market are much more useful to your business than lots of followers who come from everywhere. How do you find members of your target market on Twitter? Here are my top 5 strategies:
  Published 18Jul2009, viewed 219 times

• 5 Most Effective Online Continuity Program Models
  Online business owners need to seriously think about changing their business model to include the concept of recurring revenue. This passive revenue model brings in regular recurring income on a weekly or monthly basis from the same customers. Here are the 5 most effective online continuity program models to consider for your online business:
  Published 12Jul2009, viewed 91 times

• Social Networking: 10 Steps to Finding Your Target Market in Facebook
  Marketing on social networking sites can help you increase the size of your email list and help you grow your business. The key to success with social network marketing is making sure that members of your target market are in your network. Whether you're an experienced social networker or just a newbie, here are 10 secrets to growing your target market network in Facebook:
  Published 12Jul2009, viewed 89 times

• 8 Secrets to Fill Your Business in 60 Days
  Filling your business with prospects eager to buy is a daunting task for any online business owner. However, there is an easy-to-replicate system that, when followed exactly, will help you fill your business in 60 days.
  Published 02Jul2009, viewed 110 times

• 3 Secrets to Avoiding Isolation an an Online Entrepreneur
  Working at home in your online business can be terribly isolating, especially if you're accustomed to a work environment filled with lots of people. Even though you may work alone, there's no reason you have to be isolated from the world. Here are 3 secrets to help you avoid isolation as you manage your online business:
  Published 02Jul2009, viewed 94 times

• How to Create Your Target Market Profile
  Once you have defined that target market, you're overwhelmed with all the details and facts you have collected and may have no idea about how to use this information. Creating your online marketing materials with one member of your target market in mind is often easier than by thinking of them all. To help you in this effort, create a target market profile.
  Published 31May2009, viewed 107 times

• Internet Security: 8 Proven Tactics to Eliminate Threats from Spam, Viruses, and Hackers
  Online business owners face treacherous Internet security risks daily. Viruses, hackers, and spam await you at every turn. There are a number of precautions you can take to make yourself, your business and the visitors to your site as safe as possible. Here are 8 tactics proven to enhance your Internet security:
  Published 30May2009, viewed 224 times

• How to Stand Out: Differentiate Your Business with Authenticity
  Do you regularly incorporate your personality into your business so that your ideal clients are naturally drawn to you? Playing to your gifts and being who you are for a living is an extraordinarily rewarding way to run your business. Here's a unique way to make your business stand out in a crowd:
  Published 30Apr2009, viewed 100 times

• Joint Ventures: The 4 Secret Questions You MUST Answer Before Seeking Joint Venture Partners
  Joint venture partnerships are a very effective way to rapidly increase your sales and grow your business. However, if done the wrong way, this strategy will blow up in your face. There are a few simple steps you should take BEFORE seeking out any joint venture partners or strategic alliances. Here are 4 secrets to success in your joint venture partnership request:
  Published 19Apr2009, viewed 156 times

• 10 Best Strategies to Massively Increase Your Visibility Online
  Increasing online visibility is the goal of most online business owners. There are many options available to increase your visibility, but only a handful that are able to stand the test of time. Here are my 10 most effective strategies to massively increase your visibility online:
  Published 21Mar2009, viewed 109 times

• 5 Secrets to Moving the Free Line With Your Client-Capturing Device
  Email marketing continues to be a viable marketing strategy. However, in order to convince savvy Internet searchers that they should do business with you, you need to up the ante and create more offerings and greater content in your website giveaway. Here are 5 secrets to enhance your client-attraction device on your website:
  Published 15Mar2009, viewed 134 times

• Data Recovery: 10 Most Effective Computer Backup Tools
  How do you continue to work when your computer goes down? If you have a backup computer that's synchronized to your primary computer, it becomes much easier to move forward. However, if you don't and have to resort a new or borrowed computer while yours is being repaired, here are 10 computer backup tools to help you get back up and running quickly:
  Published 07Mar2009, viewed 146 times

• 20 Best Blog Post Ideas for Small Business Blogging
  Running out of ideas for posts for your blog? To keep your blog active and healthy, I recommend blogging at least 3 times per week. Remember, blog posts don't have to be long and complicated. Here are 20 ideas you can use to help you create a blog post when you're stuck for an idea:
  Published 21Feb2009, viewed 136 times

• 10 Steps to Testing the Viability of Your Online Business Idea That Won't Break the Bank
  Starting an online business is a very low-risk way to put your toe in the entrepreneurial pond because the start up costs are minimal. Despite these benefits, an online business is just like any other and needs to be researched before starting to determine if there's a need in the marketplace. How do you determine if your online business idea will sink or swim? Here are 10 steps you can take to test your idea without breaking the bank:
  Published 07Feb2009, viewed 138 times

• Search Engine Optimization: 11 Basic SEO Strategies for Beginners
  Search engine optimization is the process getting your website ready to be found in organic webs searches. Even a new business owner who creates and updates her own websites can implement some very basic SEO strategies to make her website appear higher in the organic rankings on certain keyword searches. Here are the 11 strategies that I regularly implement on my sites for better SEO positioning:
  Published 17Dec2008, viewed 138 times

• Social Networking: 7 Steps to More Traffic by Connecting and Repurposing Your Social Marketing
  As you become more heavily involved in social networking, you may quickly became frustrated with having to update your status at numerous sites, as well as trying to figure out how to introduce your blog, articles, and ezine to your social networking audiences. After much trial and error, here's how I connect and repurpose all of my social marketing strategies:
  Published 27Nov2008, viewed 161 times

• Is It Time to Quit, or Are You Simply Afraid?
  As a business owner, you often want to give up on your business, especially when times get tough. When is the right time to quit, and when should you persevere? It's a matter of determining whether you're at a dead-end, or you're in a dip. Here's how you can make the distinction for yourself and decide upon your course of action.
  Published 07Nov2008, viewed 134 times

• 10 Secrets to Using Twitter to Attract More Followers and Get More Clients
  Many small business owners create Twitter accounts solely for marketing their businesses., However, once they're signed up, they wonder, "What do I Twitter about? How do I market my business with this tool?" Here are 10 strategies that I use regularly to marketing my business and my expertise via Twitter:
  Published 01Nov2008, viewed 153 times

• Facebook in 15 Minutes a Day
  Social networking can take up your entire day, if you allow it. How can you possibly get any work done in your business or for your clients at this rate? You can actually handle most of your Facebook tasks in as little as 15 minutes per day. Here's what I do when I log into my account each morning:
  Published 23Oct2008, viewed 276 times

• My Top 7 Essential Twitter Tools
  The microblogging platform, Twitter, and how Twitter has taken the online marketing world by storm. While Twitter is pretty easy to use, there's an overwhelming amount of tools, plug-ins and applications being developed to support it. How can you determine which ones will best support you in your use of Twitter? I've tried to sort though all of the junk, and come up with my 7 essential Twitter tools:
  Published 16Oct2008, viewed 273 times

• Leverage Your Expertise: Create a Fixed Term Membership Program
  "Fixed term memberships" refer to a membership that consists of weekly content shared via autoresponder to paid members for a specified period of time. In many ways, a fixed term membership offers great advantages over a traditional subscription membership site. Here are 7 reasons why this business model makes sense for service business owners.
  Published 09Oct2008, viewed 170 times

• Client Attraction: 4 Deadly Mistakes to Avoid if You Want a Full Practice
  Many independent service professionals insist that they want additional clients, but haven't really put the groundwork in place to accommodate them. Even though many of you say that you are, your words may give one message, but your actions give a completely different message. Here are 4 deadly mistakes you want to avoid if you want a full and thriving practice.
  Published 02Oct2008, viewed 156 times

• List Building: 7 Steps to Grow Your Email List with Twitter
  Twitter is a microblogging platform that has taken the business world by storm. The purpose of Twitter is to post short updates (not to exceed 140 characters) about what you're doing at the moment, read the updates of others whom you're following, and comment and reply on what they're doing. As I became accustomed to posting regular updates, I began to wonder if I was missing a key business marketing strategy in the process.
  Published 11Sep2008, viewed 381 times

• Website Marketing: 4 Secrets to Making More Sales from Content Pages
  Once you begin to add content to your site, your traffic begins to increase, and up to 60% of your traffic may come from the content on your site. Here are 4 secret strategies that you can use right away to begin making sales from your content pages.
  Published 22Aug2008, viewed 154 times

• Online Marketing to Prospects: 6 Secrets to Ensure Your Prospect Well Never Runs Dry
  Service business owners, once they become busy working with current clients, no longer make the time to market their businesses. It's only when business has dropped off that they frantically begin marketing their businesses again, More than 50% of service business owners experience this feast or famine scenario.
  Published 15Aug2008, viewed 286 times

• Recession Proof Marketing: 7 Ways to Jumpstart Your Internet Marketing That Won't Break the Bank
  Virtual businesses don't experience same economic highs and lows in the same way as the rest of the country (or the world). However, there is a "recession", or a point in which there's a downturn or a decline of income in every business. If you don't continue to marketing your business, even in times of recession, how will people continue to find out about you?
  Published 25Jul2008, viewed 189 times

• Elevator Pitch: 7 Steps to a Killer 30-Second Commercial That Works Every Time
  Even though your business may be completely Internet based, there are still numerous times when you need to give your elevator pitch (elevator speech), or your 30-second commercial that explains what you do and how you do it. Having a ready-made elevator pitch at your disposal continues to be an important online marketing tool that you need to continuously sharpen.
  Published 18Jul2008, viewed 145 times

• Pricing Strategies: How Much Do I Charge for My Service?
  Determining what to charge your clients is often not as easy as you might think. After you determine your overhead and the rate you need to charge to meet you expenses and make a profit, you may end up with a price that you're not comfortable with charging. Here's how you can overcome your "emotional price point" barrier and run a profitable business.
  Published 11Jul2008, viewed 258 times

• 5 Critical Questions To Ask BEFORE You Hire a Web Designer
  The creation of your online presence can be a very expensive failure or a much-heralded success. Before hiring a website designer, make sure s/he answers these 5 critical questions to your satisfaction, and you'll be on the path to a profitable relationship with a talented professional who can help your online business grow.
  Published 03Jul2008, viewed 233 times

• Marketing Plan: How to Create an Internet Marketing Action Plan That Gets Results
  Keeping up with ongoing marketing tasks can be overwhelming. Many online business owners are so wrapped up in working on their business that they don't make time to work in the business, like performing regular marketing tasks. Consequently, they often experience slow times in their business because they begin to market themselves only when the prospect pool has dried up.
  Published 30Jun2008, viewed 224 times

• Press Releases: 10 New Rules to Get a Flood of Traffic from Online Publicity
  In today's marketing environment, submitting press releases online is a very viable strategy for attracting attention to your website and to your business. However, the strategy is very underutilized by online service businesses because many of us are still operating under the rules of traditional press releases. Many of the traditional rules of writing press releases no longer apply in today's Internet marketing age.
  Published 19Jun2008, viewed 208 times

• 7 Reasons Blogsites Attract More Visitors and Help You Get More Clients Online
  More and more online service business owners choosing blogsites over traditional websites. Some who have started with a traditional website have switched over to a blogsite in the last year. Here are 7 reasons why a blogsite attracts more visitors and helps you get more clients online than a traditional website.
  Published 13Jun2008, viewed 203 times

• How Perfectionism Kills the Online Entrepreneur
  How many times have you failed to take action on releasing a new product or service because it wasn't perfect? Probably more times than you care to admit. The need for perfection is simply another excuse to procrastinate and take no action. Inaction is safe because you're not putting yourself out there to the world to face possible criticism.
  Published 05Jun2008, viewed 131 times

• Website Marketing: Dramatically Increase Your Conversions with a Clear Call to Action
  The design of many websites leaves the visitor at a loss about what to do next. Some sites make no request at all, while others try and send the visitor in too many directions at once. How do you get your visitor to stay on your site and convert to a prospect? By presenting one clear call to action on every page of your site.
  Published 23May2008, viewed 185 times

• 5 Secrets to Selling More Teleclasses with Transcripts
  While iPods and other mp3 players have taken the world by storm, many people still learn best visually. This means they would much rather read something than listen to it. The Internet now offers tons of learning by audio, with mp3 files of podcasts, teleclasses and webinars being the most popular. If you offer teleclasses or webinars as a part of your business model, here are 5 reasons you should offer transcripts with your teleclasses.
  Published 17May2008, viewed 192 times

• Create a Coaching Program for Your Multiple Streams of Income Funnel
  Whatever your profession, you've amassed a great deal of information in your field or industry. There's an eager and willing audience who will gladly pay for your information and experience. One of the best ways to package and market what you have learned is through the addition of a coaching program to your product and service offerings.
  Published 08May2008, viewed 207 times

• Client Attraction: 6 Questions to Ask to Discover Your Brilliance
  Sometimes it pays to be a "jill of all trades" when you're a service business owner, but ultimately you probably discover that there are some things you like to do for clients better than others. Figuring out what you truly love to do in your work with your clients is key to your success -- and theirs.
  Published 01May2008, viewed 186 times

• Ezine Marketing: 5 Ways to Skyrocket Your Ezine Open Rate
  If you're using your ezine as your "stay in touch" device for your email list as the way your prospects get to like, know and trust you so that you'll be the top of mind person they contact when they are ready to fix the problem that ails them, then you want to ensure that as many of them as possible open your ezine when it arrives.
  Published 25Apr2008, viewed 197 times

• 7 Steps to Creating a Podcast from an Article
  Instead of reinventing the wheel by creating new content for a new marketing medium, the podcast, simply repurpose the material you've already created. While podcasting has always intrigued me, I never wanted to take the time to create additional content for an audience who prefers to listen to their information rather than read it.
  Published 17Apr2008, viewed 204 times

• Top Five Ways Your Virtual Assistant Can Help You Make More Money, Today!
  The best decision you can make as an online business owner is to delegate those tasks which really don't require your time and attention. A simple way to do that is by hiring a virtual assistant. Whether you're just starting out or have been in business for awhile, the thought of bringing on a support team member can be daunting and you wonder how you'll pay for it.
  Published 10Apr2008, viewed 225 times

• Your Article Writing Campaign Timeline
  How can you appear to be everywhere online? It's quite simple when you use this one proven strategy on a regular basis in your Internet marketing arsenal: article marketing. Here's how you can create an article marketing timeline to use every single time you create a new article.
  Published 05Apr2008, viewed 310 times

• Ezine Advertising: 10 Steps to Writing Powerful Ezine Ads to Grow Your List
  Advertising in email newsletters with ads is one of the greatest adverting bargains available today. It can be a very effective strategy to help you grow your mailing list and drive traffic to your website. There are thousands of ezine publishers eagerly standing by to take your money for a classified ad in their publication.
  Published 28Mar2008, viewed 314 times

• Storytelling: A Powerful Marketing Strategy for Your Online Business
  Before the advent of pencil and paper and writing, ancient peoples depended solely upon storytelling to pass along the history of their families and tribes from one generation to the next. You can create the same kind of connection to your customer base by telling your story or the story of a successful client. Stories help people create visual images of what you're trying to get across.
  Published 21Mar2008, viewed 233 times

• Social Networking: How to Make it Work for Your Business
  It's difficult to be online these days without being bombarded with information about some aspect of social networking -- Facebook, MySpace, LinkedIn, Twitter, Ryze, Fast Pitch...the list goes on and on. Social networking can either break your business by helping you waste large quantities of time, or can help your business immeasurably. Here's are 5 strategies to help make social networking a successful marketing strategy for your business.
  Published 13Mar2008, viewed 251 times

• Ezine Marketing: 3 Essential Components Required to Make More Sales From Your Email Newsletter
  Marketing by email newsletter is not yet dead, despite the pervasiveness of blogs and social networking. Your email newsletter is one of the most effective marketing strategies at your disposal to develop the "like, know and trust" factor with your target market. Increase your sales with these 3 essential components that every email newsletter should contain.
  Published 03Mar2008, viewed 367 times

• Comfort Zone Buster: 5 Ways to Re-Energize Your Online Business
  One of the greatest pitfalls of online business owners is getting stuck in your own comfort zone. How would your life or business be different if you forced yourself out of your comfort zone? What is it that will make you move forward to get where you want to be? Here are 5 strategies that I use re-energize my online business when I get a bit too cozy in my comfort zone rut:
  Published 25Feb2008, viewed 222 times

• Boost Your Online Profits with Affiliate Commissions
  One viable income stream from you business can be income derived from affiliate commissions, or money made from the referral of another's products or services. To effectively utilize this strategy, you need to implement some stipulations outlining how you make affiliate referrals, and then pick the best method for displaying your affiliate links.
  Published 14Feb2008, viewed 232 times

• Your 7-Point Annual Website Tune-up
  In the same way that your mechanic conducts a regular inspection of your automobile, you need to conduct an annual checkup of your website. Here are 7 critical areas that need to be checked yearly on your site:
  Published 07Feb2008, viewed 249 times

• 28 Essential Sites to Help You Invest in Yourself and Your Online Business
  Sometimes professional development is the last thing an online business owner wants to do, given her day-to-day responsibilities in running her business. However, spending a few moments each day to remain current is your industry and to what's happening around you is key to your success. Gain expert insight & advice to small business marketing techniques by becoming familiar with these 29 resources.
  Published 01Feb2008, viewed 261 times

• 10 Essential Questions to Ask Your Target Market
  One of the most terrifying decisions an online business owner makes is the decision to refine and define their target market because they're scared of excluding people. However, the more focused you are in your marketing efforts and the better you understand and can define your target market, the easier your marketing becomes. Here are 10 questions you can ask your target market to get a better understanding of their needs:
  Published 24Jan2008, viewed 295 times

• Article Marketing: 15 Secrets to Repurposing Your Articles to Work for You Again and Again
  Article marketing is the best website traffic generation strategy available today. Why? Because you can write once and repurpose your article content in a multitude of ways. Here are 15 ways you can repurpose your articles:
  Published 17Jan2008, viewed 213 times

• 7 Steps to Creating Info-Packed Teleseminars From Your Articles
  Turn your articles into profit generating teleseminars using these 7 simple steps.
  Published 11Jan2008, viewed 208 times

• The Secret of Customer Appreciation
  The rule of thumb when saying thanks or giving recognition to your customers and contacts is this -- if you don't know someone well enough to pick up the phone and call him or to drop a letter in the mail to her, don't bother sending a thank you at all. How can you make your business "thank you" stand out in the crowd? By making it personal -- and unique.
  Published 10Jan2008, viewed 299 times

• How to Sell and Market Your Ebook in 10 Easy Steps
  Electronic books, or ebooks, are one of the quickest ways to make yourself an infopreneur, or someone who makes money by selling information. The most effective way to market your ebook is via a one-page website. Here's what you need to know to successfully market your ebook via a one-page website:
  Published 06Dec2007, viewed 283 times

• How to Write a Killer "How to" Article in 7 Easy Steps
  Writing and submitting articles to online article banks and directories is a very effective strategy for growing your online presence and demonstrating your expertise. The "how to" format is the easiest for a website visitor to read and is the easiest to write, as well. Here are the steps to use to write your own "how to" article:
  Published 29Nov2007, viewed 200 times

• 7 Strategies to Drive Local Traffic to Your Website
  Implement these 7 local search strategies to attract local clientele, with minimal effort!
  Published 09Nov2007, viewed 245 times

• Grow Your List with an Effective Client-Capturing Device
  For online business owners, the gold is in your list. I've found that to be the case, despite any number of social marketing techniques. Here are 8 simple strategies you can implement to grow your list by ensuring your "client-capturing" device is effective.
  Published 02Nov2007, viewed 284 times

• How to Double Your Opt-ins by Adding a Hover Ad to Your Site
  A hover ad is a type of unblockable pop-up ad that appears in your browser window from the side or top of the screen, or may just slowly float in front of the page you're viewing, or may suddenly pop in and bounce up and down for a bit. Double, or even triple, your website opt-ins by creating a hover ad with a clear call to action using these simple steps.
  Published 25Oct2007, viewed 263 times

• Increase Your Profits by Waiting for the Right Client
  Don't just "settle" for any client; have patience and wait for that client who sparks your passion!
  Published 21Oct2007, viewed 232 times

• Master Time Management with One Question
  What I've come to realize as a service business owner that my most valuable asset isn't my contact database or my marketing materials or my business plan. It's my time. Use this simple question to discern what's important and what's not!
  Published 11Oct2007, viewed 211 times

• How to Use Your Website to Disqualify Your Prospects
  How many prospective clients have you spoken to recently who are great at draining your time and energy but can't seem to find the money or desire to hire you? Consequently, I implemented one strategy that has been my secret weapon in my client cultivation process -- I use my website to disqualify as many prospects as I can.
  Published 04Oct2007, viewed 215 times

• Conducting Your Online Business Checkup
  Is your life exactly what you want right now? Use these simple 6 steps to evaluate your online business and develop an action plan to get where you want to be!
  Published 27Sep2007, viewed 224 times

• Just Sit There and Do Nothing
  Relaxing can be tough for a Type A personality, even on vacation. Sometimes, just sitting there and doing nothing brings the best rewards for your life and business.
  Published 19Sep2007, viewed 211 times

• How to Set Up an Online Affiliate Program to Sell Your Products and Services
  Are you looking for more sales for your products and services? You can generate sales with the magical efforts of an affiliate program for your products or service business.
  Published 14Sep2007, viewed 225 times

• How to Make Raving Fans of Your Clients (and Create Your Best Referral Partners)
  Word-of-mouth referral is one of the best strategies to employ to keep your service business full. The best way to manifest these referrals is by creating clients who are raving fans and eagerly and enthusiastically tell everyone they meet about you and your services. Here are 6 strategies you can use to create raving fan clients:
  Published 07Sep2007, viewed 373 times

• 7 Steps to Make Your Website Your Client Attraction Magnet
  Does your website simply serve as an online brochure, and you have no plan in place to drive any traffic there? You can turn your website into an attraction magnet with these 7 simple steps!
  Published 05Sep2007, viewed 236 times

• 10 Steps to Creating Your Online Business Disaster Plan
  Don't run the risk of being caught unprepared for disasters! Use these simple 10 steps to create a disaster plan for your business.
  Published 23Aug2007, viewed 195 times

• Have You Inventoried Your Intellectual Capital Recently?
  Starting a new business or changing directions? Capitalize on an often forgotten resource by taking an Intelliectual Capital inventory.
  Published 17Aug2007, viewed 308 times

• 5 Essential Strategies to Make Online Selling Easier
  "Sales mentality" is the key to converting web site traffic into sales, especially if you're an online service professional.
  Published 10Aug2007, viewed 209 times

• 6 Secrets to Designing an Effective Website Opt-in Form
  The one asset that is considered to be the gold in your online business is your email list. The best way to get people on your list is to create an effective opt-in form on your website. An opt-in form is a sign up form on a website that asks for key pieces of info, like email address and name, for example, in return for sending the visitor something of value. Here are 6 secrets to help you design an effective op-in form for your site:.
  Published 02Aug2007, viewed 270 times

• 10 Key Questions to Ask to Unlock Your Expertise
  Many business owners wrestle with this notion of "expertise", feeling certain that they don't know enough to be looked upon by anyone as an expert.Your knowledge, likes and dislikes, and life experiences are all valuable keys to help you unlock your expertise. Here are 10 questions to ask yourself to help you assess your expertise:
  Published 19Jul2007, viewed 218 times

• How to Grow Your List and Make More Sales with Your Signature Teleseminar
  Conducting teleseminars for other people releases you from the responsibilities of marketing and promotion and registration involved with sponsoring a teleseminar. You are able to present my expertise to my target market from the comfort of my own home office. How can you add a signature teleseminar to your marketing mix? Here's my 10-step process for creating and profiting from your own signature teleseminar:
  Published 12Jul2007, viewed 227 times

• 6 Secrets to Online Business Building Success
  The Internet marketing industry and online business industry is fraught with fraud. Building a business online is neither easy or quick. It takes time and dedication to generate the kind of results you desire. Here are 6 lessons that I believe are the "real" secrets to successfully building an online business:
  Published 05Jul2007, viewed 217 times

• 7 Golden Rules of Online Customer Service
  Many times what we forget in this online world where so much of our customer service is automated is that, in the end, we're still doing business with other people. Do your customer service procedures create raving fans or send people away into the Internet black hole, never to be heard from again? To help you evaluate your online customer service, here are 7 standards you should consider:
  Published 28Jun2007, viewed 227 times

• 7 Tips to Successfully Changing Your Email Newsletter Service Provider
  Switching your email newsletter list providers isn't easy, but sometimes it's the best move to make for your business. You'll create a smaller list of dedicated readers and open the door to add additional subscribers who are interested in what you have to offer. Here's 7 tips to make the changeover process easier for you:
  Published 21Jun2007, viewed 233 times

• 2 Free Email Marketing Secrets That Will Drive Traffic to Your Site
  Using an email address that contains your domain name and appending an email signature to all of your email correspondence are two free, easy and effortless ways to promote yourself, your website, and your products or services. Here's how you can incorporate these strategies into your email marketing:
  Published 14Jun2007, viewed 273 times

• 10 Questions to Ask Before Licensing Your Program
  Licensing your programs or products is a great way to get the word out about what you do, and have others (your licensees) pay you for the privilege of distributing your info around the globe. Here are 10 questions to consider as you determine your licensing strategy:
  Published 06Jun2007, viewed 233 times

• 3 Real Estate Web Site Features That Convert Visitors Into Customers
  Real estate agents typically try and immediately convert their website visitors into a paying customer. Instead, initiate a relationship with your visitor. What's the secret to this relationship-building strategy? It's a simple process of including 3 must-have visitor conversion features on your website.
  Published 03Jun2007, viewed 276 times

• 5 Tips to Starting a Successful Membership Website
  In the last few years, I have seen membership subscription websites take the Internet by storm. Most subscription sites offer their subscriptions for a fee and today, paying for information online has become the rule, rather than the exception. Here are 5 tips to consider if you want to start a membership website:
  Published 24May2007, viewed 386 times

• How to Create a Unique Selling Proposition for Your Online Business
  A Unique Selling Proposition is a slogan, thought, idea, and way of doing business that makes you unique, different and distinct from other businesses in your niche or in your industry. Here's how you create an effective USP for your online business.
  Published 18May2007, viewed 613 times

• 20 Must-Have Tools to Automate an Online Business
  With all the information online about tools and techniques available to help someone effective manage and run an online business, how do you ever decide which ones are truly useful to have in your business management toolkit? Here's my listing of the 20 indispensable tools that I cannot live without:
  Published 17May2007, viewed 336 times

• 7 Web Search Tips for Online Business Owners
  Most online business owners are conducting fairly regular web searches for local and national competitors, keyword research, and searches for resources for a particular topic. Web research doesn't have to be a time-consuming task. You can find exactly the information you seek by using a few simple shortcuts to get the best results.
  Published 03May2007, viewed 1061 times

• How to Use Google Alerts to Boost Your Business
  Google Alerts are a handy little email notification service provided by Google to let you know when new information in which you might be interested has been posted somewhere online and spidered by the Google searchbot. It's a no-cost way for you to determine what's been written online about both you and your competition, as well as to track any number of other terms that will aid you in your market research efforts.
  Published 26Apr2007, viewed 467 times

• Rocks, Stones and Sand
  What are the 'big rocks' in your life--your children; your loved ones; your education; your dreams? Learning how to decipher what's important in life is a major personal development lesson. The parable in this story shows you the important of putting the "big rocks" first.
  Published 18Apr2007, viewed 316 times

• How to Generate More Leads With a Squeeze Page
  A squeeze page is a stand-alone page that is typically used as a lead generation or landing page for a special offer or marketing campaign. It offers the visitor access to some piece of information in exchange for the visitor's name and primary email address. Here's what you need to get started with your squeeze page:
  Published 05Apr2007, viewed 510 times

• Create a Viral Marketing Strategy to Drive Traffic to Your Website
  Because many online distribution channels are free or low cost, viral marketing is possibly the most cost-effective Internet marketing technique out there. Once you've launched your viral marketing campaign, it has the capability grow and spread automatically for years. How can you create a viral marketing strategy to drive traffic to your website? Here's a step-by-step process:
  Published 29Mar2007, viewed 327 times

• Ask One Question to Drive Traffic to Your Website
  Creating a value-added option like permitting your visitors to ask an important question is a very simple, inexpensive way to drive traffic to your site and help you sell products and services, develop relationships, and develop your expertise. Here are 7 steps you can follow to create your own one-page question website:
  Published 22Mar2007, viewed 341 times

• How to Create Your First Blog
  Blogging has opened website creation to almost everyone, as it takes very little know-how to get a blog up and running. Every service business can benefit from blog technology. Few other marketing strategies provide the quick immediacy that blogging provides. Here are 10 simple steps you can follow to start blogging immediately:
  Published 14Mar2007, viewed 320 times

• 3 Must-Have Website Features that Convert Visitors into Customers
  Instead of trying to immediately convert your website visitor into a paying customer, initiate a relationship with your visitor. This means that you have a strategy to move him through your like, know, and trust process so that he's well acquainted with you when he decides to he's ready to buy. What's the secret to this relationship-building strategy? It's a simple process of including 3 must-have visitor conversion features on your website.
  Published 07Mar2007, viewed 291 times

• What's Your "Talking Domain Name"?
  Just because you might have a long business name or use your given name as your business name doesn't mean that you have to use either of those names when you tell others what you do. Pick a domain name that is shorter yet memorable that you can use with great success in your publicity efforts, or a "talking domain name". Below are 5 strategies for effectively picking out your "talking domain name".
  Published 01Mar2007, viewed 388 times

• How to Find Your Niche, Determine Your Ideal Client, and Target Your Market
  The more focused you can become in defining what you do and in describing the group who needs what you do, the more effective your marketing becomes. Weeding out all those prospects who don't fit your niche, target market, or ideal client profile will leave you with a much better qualified pool of prospective clients. Here are 7 questions for you to consider in determining your niche, describing your ideal client, and finding your target market.
  Published 22Feb2007, viewed 383 times

• How to Create and Profit from Your Own Article Directory
  The primary goal of Internet surfers is to find free valuable content that gives them a solution to a problem. An article directory is the perfect place to provide that relevant content, help you generate leads for your primary site, and make a few bucks from site advertising in the process. Here are the 10 steps you can follow to create your own article directory:
  Published 15Feb2007, viewed 352 times

• 10 Ways to Re-purpose Your Content
  One way that you can work a bit easier in your online business is to re-purpose any articles or content you've written. This philosophy of "write once, use endlessly" has help me immeasurably over the years to expand my marketing reach further than I ever thought possible without having to create massive amounts of new content all the time. Below are 10 methods I successfully use to recycle my articles:
  Published 08Feb2007, viewed 402 times

• Putting the "Authentic You" in Your Online Business
  Do your prospective clients get a true sense of you when they read your brochure, peruse your business card, stumble across your web site, read your blog, or listen to your podcast? As a service business owner, one of your most unique selling propositions is YOU. Here's how I learned to integrate my true self into my own online business.
  Published 31Jan2007, viewed 387 times

• How to Create a Virtual Grand Opening
  Grand openings are held to generate good will and begin relationships with business colleagues, current clients, and prospective customers. Now, as the owner of a virtual business, you can foster that same good will by sponsoring a virtual grand opening for your new business or new website and get your new venture in gear. Below are some ideas to spice up your virtual grand opening/ribbon cutting:
  Published 25Jan2007, viewed 462 times

• 12 Steps to Creating Your First Info Product
  The creation of your first info product is a huge first step toward implementing multiple streams of income in your business. It means that you have something to sell prospective customers to "size you up" as they consider purchasing your services. It means that you can sell something 24-7 from your website that demonstrates your expertise. It means that you're well on your way to creating a passive revenue stream for your business.
  Published 18Jan2007, viewed 385 times

• How to Create Effective Autoresponders to Keep in Touch with Your Prospects
  Creating an effective series of autoresponders helps you begin to develop a relationship with prospective customers, showcase your expertise, and ultimately convert prospects into customers. The autoresponder enables you to send a personalized automated reply to customers via email 24/7 without any intervention on your part past the setup stage. Below I've listed the type of information you can include in your autoresponder series.
  Published 10Jan2007, viewed 384 times

• How Effective Use of Pop-up Technology Can Help You Get More Clients Online
  Using pop-ups is an Internet marketing strategy that is incredibly effective. Some people report as much as a 50% increase of signups to their mailing list, for example, when they use a pop-up ad. This combination of new pop-up technology, along with a bit of Internet marketing savvy, can help you harness the power of your website to create a sure-fire strategy that will convert visitors into customers.
  Published 14Dec2006, viewed 444 times

• How to Create an HTML Newsletter (Ezine)
  An HTML newsletter that is published regularly is a great "stay-in-touch" marketing mechanism. Publishing your own HTML newsletter is not as tough as you might think. OUtlined below are 10 easy steps to get you ont he road to publishing your own HTML newsletter.
  Published 07Dec2006, viewed 454 times

• 5 Internet Marketing Mindsets Required for Online Business Success
  Over time, independent service professionals become tired of trading time for money. They want to turn their website into a money-making machine but aren't sure how. There are 5 Internet marketing mindsets that are prerequisites for success in an online business.
  Published 30Nov2006, viewed 386 times

• 10 Secrets to Asking for Effective Client Testimonials for Your Website
  Getting testimonials from happy clients helps you become more trustworthy in the eyes of your visitors. By implementing a testimonial request system and incorporating testimonials into both your online and offline marketing efforts, you'll create a two-fold effect of establishing credibility with new customers and inspiriting loyalty in current ones.
  Published 16Nov2006, viewed 421 times

• 10 Steps to Researching Your Competition Online
  Regardless of what business you're in, you have competition, or other businesses who are clamoring for the same consumer dollars as you. Creating your competitive intelligence helps you stay one step ahead of your competitors. It's essential to have an up-to-date picture of your closest competitors and what they are doing so that your company is remaining competitive and a major player in your industry.
  Published 09Nov2006, viewed 1044 times

• 10 Conversation Starters for Introverts Who Want to Network Successfully
  Networking as it's traditionally carried out is not the favorite activity of many introverts. What has made this process easier for me is that I find out as much as I can about the others with whom I speak by asking one of my 10 pre-designed questions, noted in this article.
  Published 01Nov2006, viewed 489 times

• How Solo Entrepreneurs Can Create Their First First Website for Under $100 Per Year
  Many solo service professionals don't have a great of time or capital to invest in a website. Most want something quick, easy and simple at the beginning. A brochure web site built by purchasing a hosting service that offers template-based website design will get you up and running quickly. Here's the process and technology needed to get you started on your first website:
  Published 26Oct2006, viewed 432 times

• 7 Features of an Effective Email Signature That Gets Results
  For online business owners, an email signature can be the least expensive yet most effective tool in your online business marketing toolkit. Why? Because it enables you to promote yourself and your business without any blatant advertising. In thie article you'll find 7 strategies for creating an effective email signature that will help you get clients online:
  Published 19Oct2006, viewed 575 times

• 7 Steps to Creating Your Own Podcast
  Podcasting in an inexpensive marketing medium for solo service professionals that's taking the world by storm. Below are 7 steps to help you create a podcast to help you market your service business:
  Published 12Oct2006, viewed 462 times

• How to Write Articles That Will Increase Traffic to Your Website
  Your target market needs your expertise. One of the quickest ways to demonstrate your expertise and increase traffic to your website is through writing articles. If you use the 10 strategies for article writing that I've outlined to write your articles, you'll start to see the traffic to your website increase in short order.
  Published 05Oct2006, viewed 351 times

• The Solo Entrepreneur's Success Secret: Planning Time for Business Development
  Planning time to work ON your business, rather than IN your business, is absolutely crucial to the future growth and development of your business. Below is a proven time management strategy that will get you out of the client service rut and enable you to create the kind of business you truly want.
  Published 28Sep2006, viewed 302 times

• How to Create Your Marketing Funnel Online
  Creating a marketing funnel in which members of your target market can buy your expertise at several different price points will increase your exposure to larger numbers of your target market, ultimately bringing you more clients willing to go through the marketing funnel experience.
  Published 21Sep2006, viewed 441 times

• How Self-Employed Professionals Can Defeat the "Fraud Factor"
  There is almost always something that holds an independent service professional back from either getting his/her business started or ramping it up to full capacity and keeping it there. I call it the "Fraud Factor". Below are 6 symptoms of the "Fraud Factor Syndrome" and how self-employed service business owners can defeat the "Fraud Factor".
  Published 14Sep2006, viewed 312 times

• Top 10 Ways to Have an Online Sale
  If you need money quickly or want a surefire way to increase your cashflow, it's time to throw a sale.Take a look at what types of sales make sense for you, get out your calendar, and integrate them into your marketing plan. If you have a good sense of when cashflow is tight, a planned sale should significantly boost your revenue.
  Published 08Sep2006, viewed 340 times

• The Truth About Starting an Online Business
  It is possible to make a decent living from online sources. However, to be successful, you'll need to do your research, be willing to invest your time, and persevere when the going gets tough. Here's my list of 10 things I wish I'd known about Internet marketing when I started my online business:
  Published 07Sep2006, viewed 341 times

• How to Get More Clients from Online Discussion Lists and Forums
  Becoming a regular participant in just a few relevant online discussion lists or forums can be a very effective way to get more clients online. Follow the list/forum rules, share what you know, have a great offer in your email signature, and watch the new visitors come to your web site, subscribe to your blog or email newsletter, and ultimately become new clients.
  Published 24Aug2006, viewed 379 times

• 15 Proven Strategies to Grow Your List
  Your email newsletter list is your gold mine because it's filled with subscribers who already know something about you. Growing your list takes time. Better to have well-qualified prospects on your list who are truly interested in what you offer than a large list of people who never read what you write. Here are 15 strategies I've used over the past 5 years to get subscribers to my email newsletter list:
  Published 10Aug2006, viewed 353 times

• 7 Lessons in Successful Self-Employment from "Weeds"
  The edgy Showtime television suburban satire, "Weeds", holds a whole host of lessons on business building for the self-employed. Wiidowed soccer mom, Nancy Botwin, agonizes how she'll support her family and discovers the lucrative income in being the local neighbor pot dealer. Watching her start and grow her business is like reading an entrepreneurial textbook on mistakes to avoid as a business owner.
  Published 03Aug2006, viewed 388 times

• 10 Offline Tightwad Marketing Strategies to Help You Get More Clients
  Tightwad marketing is the art of doing more with less, or using your creativity instead of your checkbook to get the word out about your business. Even though the saying, “If you build it they will come” worked for Kevin Costner’s character in the movie, “Field of Dreams”, life doesn't often imitate art.
  Published 27Jul2006, viewed 332 times

• 10 Steps to Creating Your Internet Marketing Plan
  If you're the owner of a small service business, having a solid Internet marketing plan in place can both increase your name and brand recognition locally in your geographic area, as well as expose you to a whole new set of potential clients throughout the world. Here are 10 steps to creating a viable Internet Marketing Plan for your service business.
  Published 20Jul2006, viewed 379 times

• Top 10 Strategies to Creating an Article When You're Out of Ideas
  Clients often tell me that they lack a focus for their writing, or are at a loss for a topic for an article. I've come up with 10 strategies that I regularly use when I'm stuck that help me create a wonderful article for my ezine or website.
  Published 07Jul2006, viewed 318 times

• Using Membership Subscription Websites to Leverage Your Expertise Online
  A membership subscription web site can be a phenomenal way to leverage your expertise and can grow to become a lucrative multiple profit center for your business. In order to be successful, you need to create your business plan for your site and do the research up front to determine if this strategy will be a viable profit center for your business and how you will integrate it into your current offerings.
  Published 06Jul2006, viewed 413 times

• How to Reinvent Your Business in 7 Easy Steps
  Have you ever wondered what it would be like to start all over again in your business and your life, knowing what you know now, but with a completely clean slate? If you want to renovate and reinvent your business from the ground up, here are the 7 steps I suggest you consider as you determine what's next.
  Published 30Jun2006, viewed 347 times

• Using eCourses to Leverage Your Expertise Online
  As a service provider, you have only so many hours in the day to work with your clients, yet there are still hundreds and hundreds of people in the world who could really use the knowledge and expertise you hold about the service you provide. Enter the eCourse. eCourses are a timed-released format of delivering valuable information to your customer base via email.
  Published 29Jun2006, viewed 398 times

• The Key Ingredient in Client Satisfaction: Underpromise and Overdeliver
  If you operate a small service business, your word is your bond with your clients. A client might tolerate a broken promise here and there for a very good reason, but if the broken promises continue, the client's trust in you will be lost, and in very short order you will lose the client. Try the underpromise and overdeliver strategy -- it's a win-win situation for both you and your clients.
  Published 22Jun2006, viewed 382 times

• How to Find Your Target Market Online
  Many business owners are looking for their target market in all the wrong places. Worse yet is the business owner whose target market is "everybody". Doing your target market research ahead of time will save you a great deal of grief and headache. There are seven great research tools I recommend that are available online for you to research your target market.
  Published 16Jun2006, viewed 431 times

• Top 7 Strategies to Build Trust in Your Online Service Business
  Giving your visitors confidence that they can trust what you do and say is one key to success in the online world. There are 7 prime strategies you can use to eliminate the barriers in doing business with you and set visitors on the path of getting to know, like, respect and trust you. .
  Published 08Jun2006, viewed 351 times

• How to Build Your Personal Marketing Swipe File
  Don't try and keep all the info that you read in your head. Create your personal marketing swipe file and use 3 key orgaizationsal tools so that you can find these important references anytime you need them.
  Published 01Jun2006, viewed 402 times

• How to Create Your First One-Page Sales Web Site
  One-page web sites (also called one-page sales letter web sites or mini web sites) have only one purpose -- to sell a product. Completing a one page web site won't happen overnight. However, with a bit of research, great copywriting, and a marketing plan in place, a one-page web site can easily become a profit center for your business.
  Published 18May2006, viewed 385 times

• 7 Signs That It's Time to Fire a Client
  What happens to your business when you keep clients that are not a good fit? All of your time and energy is drained in serving these clients, you lose any enthusiasm you ever had for your business, and you no longer have the time or desire to go out and market yourself and continue to fill your client roster. Check your client roster against these 7 signs -- is it time for you to shake out your client roster?
  Published 12May2006, viewed 346 times

• How to Make More By Working Less
  How often do you take a break? When you're stuck or feeling overwhelmed, do you continue to plug away, becoming increasingly frustrated and stuck and not accomplishing anything, and then become resentful? All work and no play makes Jane a dull girl. I've discovered that if you want to make more, you should work less.
  Published 03May2006, viewed 334 times

• 7 Strategies to Choosing an Effective Domain Name
  Your domain name is the beginning of the establishment of your presence online, The process of picking the "right" domain name takes some time and thought so that the domain name serves you well into the future. Here are 7 strategies you can use to pck an effective domain name:
  Published 27Apr2006, viewed 353 times

• How to Put Your Needs First and Not Sweat the Small Stuff
  Most people spend too much time worrying about things that don't really matter. When their time is consumed by this, they have little time to spend on what does matter in their lives. Here's an engaging story about time management to help you get your needs met.
  Published 21Apr2006, viewed 293 times

• Feel the Fear and Do It Anyway
  Fear causes some to play ostrich and hide their heads to avoid what's in front of them. Fear acts as a catalyst to others, and propels them into action. Fear causes a third set to be totally immobilized and unable to do anything at all. It is possible to Kick your fears to the curb an start living your life your way on your own terms.
  Published 20Apr2006, viewed 357 times

• 7 Effective Strategies to Get More Clients Online
  How can you get 97% of your clients with no face-to-face contact, using primarily online marketing strategies as a way to fill your marketing funnel? If you are fighting your "inner introvert", there are 7 effective strategies to build relationships virtually with people and fill your client roster:
  Published 13Apr2006, viewed 358 times

• Successfully Self-Employed: How to Create a Lifestyle Rather Than Just a Living
  "Small is beautiful" is a novel concept of running a business.. What I discovered in my journey of business creation was that I was creating a lifestyle rather than a living. If you've been sitting on the fence, with those dreams of self-employment floating by just out of reach, here are 7 strategies to consider if you'd like to create a lifestyle, rather than a living, for your life:
  Published 07Apr2006, viewed 304 times

• Top 10 Indicators that You Need Help in Your Business
  When you first started on your self-employment adventure, you could easily handle much of the day-to-day aspects of running your business yourself. However, once you've been in business for a year or two, the pressures mount and your amount of free time decreases dramatically. If you think you can do it all alone, you're sadly mistaken. Here are 10 indicators that you might need some help in your business:
  Published 24Mar2006, viewed 315 times

• 10 Deadly Website Mistakes Made by Service Business Owners, Part 2
  Websites of service companies seem to make some common website mistakes over and over again. Part of the function of your website is to establish a relationship with potential clients and get them into your marketing funnel. If you want to get more clients from your website, here are 5 more mistakes to avoid:
  Published 18Mar2006, viewed 335 times

• 10 Deadly Website Mistakes Made by Service Business Owners, Part 1
  Websites of service companies seem to make some common website mistakes over and over again. Part of the function of your website is to establish a relationship with potential clients and get them into your marketing funnel. If you want to get more clients from your website, here are the first 5 mistakes to avoid:
  Published 17Mar2006, viewed 338 times

• How to Leverage Your Expertise with Tips Booklets
  If you've been thinking of writing a book, and feel that project to be overwhelming, a tips booklet can be the vehicle to become a published expert, instead. The publication of a tips booklet will help you promote your product or service, distribute value-added products, generate additional revenue, or become an established expert in your field.
  Published 05Mar2006, viewed 297 times

• How to Leverage Your Expertise with Teleclasses and Teleconferences
  Teleclasses and teleconferences are a great way for people to get a "taste" of what you have to offer without any great expenditure. Many self-employed service professionals use free teleclasses as a marketing tool so that participants can get to know them, or as an introduction to a fee-based course/program that they're selling.
  Published 03Mar2006, viewed 339 times

• How to Sell Your Expertise Over and Over Again
  If you're a service business owner, you have only so many hours in the day. Instead of trying to work with many clients one-on-one, replicate yourself and your knowledge by taking what you know and re-purpose and re-package it into into multiple profit centers.
  Published 25Feb2006, viewed 367 times

• Top 10 Reasons Submitting Articles Helps You Find Clients Online
  Are you spending too much money, time and energy in promoting your website and having lackluster results? Submitting articles is a low-cost way to increase the traffic to your website and enable you to find more clients online.
  Published 24Feb2006, viewed 314 times

• How to Maintain Your Business and Your Romantic Relationship without Losing Either
  Being in love and running a business don't have to be mutually exclusive. Both endeavors are hard work, and if you forget that point, you can lose one or the other in a flash. Here are some things I've learned through the school of hard knocks that's helping me maintain this relationship, as well as run a business, without losing either.
  Published 16Feb2006, viewed 293 times

• Top Seven Strategies to Help You Market Your Local Business Online
  Using the Internet to find local businesses has now become mainstream, and will only continue to grow as today's children and teens, who have been online almost all of their lives, become adults. If you have a brick-and-mortar business, you may be losing business if you don't have a website or your website doesn't contain enough information to help someone decide to do business with you.
  Published 10Feb2006, viewed 335 times

• Seven Strategies for Creating a Successful Mastermind Group
  Creating a mastermind group can dramatically leverage the success of each participant in such a group. Below are seven factors you need to consider when creating your own mastermind group.
  Published 03Feb2006, viewed 309 times

• Does Work/Life Balance Really Exist?
  If you look at almost any issue of nationally published women's magazines, you'll find article upon article trying to convince American women that they can have both a brilliant career/business and a marvelous family life and not suffer in the process. I'm not sure work/life balance is possible in the way that most women want it to be.
  Published 02Feb2006, viewed 333 times

• Top 10 Features of a Shopping Cart That Will Make You Money Online
  A full-featured shopping cart program can make all the difference in helping you achieve your sales goals in your online business. I've come up with 10 essential features that your shopping cart should offer so help you make money online.
  Published 27Jan2006, viewed 334 times

• How to Turn Your Failure Into Success
  Sometimes in life, the events that we look upon as failures are the gateways to our greatest successes.
  Published 26Jan2006, viewed 350 times

• What Business Are You In?
  Many times we are not in the business that we think we're in, and shifting that mindset may make all the difference in the success of your venture. Take a look at how you help your clients and determine if you're in the "right" business and are marketing yourself accordingly.
  Published 21Jan2006, viewed 311 times

• Top 10 Ways to Market Your Website Offline
  In our quest to have the best online presence, we often forget to use more traditional means to get the word out about our website. I've come up with 10 simple, off-line marketing strategies that will help you get your website noticed!
  Published 19Jan2006, viewed 363 times

• 10 Strategies for Getting Results from Joining Professional Associations
  Before breaking your bank by paying for membership dues to professional associations, keep in mind a few essential strategies with which to evaluation your membership in various groups as a way to build your business.
  Published 13Jan2006, viewed 303 times

• How to Provide Exceptional Solutions (Not Just Service) to Your Clients
  Your clients are busy. Anything you can do to save them money, time, or energy will engender their lifelong loyalty to you. Stretch a bit and begin to provide solutions to your clients rather than just your service, and they'll become your most vocal referral agents!
  Published 13Jan2006, viewed 340 times

• 6 Secrets to Preventing Email Overload
  Email can be both a blessing and a curse. The immediacy of the communication provided by email is wonderful, but your workday can easily be spent trying to combat all of the spam and viruses that accompany your email. Here are 6 quick tips that I use to help me better manage my email.
  Published 02Jan2006, viewed 308 times

• How Public Speaking Can Help You Dramatically Increase Your Business
  Speaking to groups gives you the opportunity to reach out and touch potential clients who might otherwise never cross your path and for you to get them into your marketing funnel so that they can begin to get to know, like and respect you and will ultimately buy from you. Here are ten steps to help you begin your public speakingcareer so that you can dramatically increase your business.
  Published 29Dec2005, viewed 325 times

• How to Hire Some Help (a Virtual Assistant) and Give Yourself a Raise
  Whether you're just starting out or have been in business for awhile, the thought of bringing on a support team member can be daunting, and you wonder, "How can I bring in someone else when it's just going to increase my expenses?" You need to make the shift to seeing this cost as an investment in your business, rather than as an expense.
  Published 29Dec2005, viewed 340 times

• Top 10 Ways to Make Your Website Sell 24/7
  Are you one of the last remaining business on Earth without a website? If so, you are leaving lots of money on the table! A successful website is simply more than a pretty brochure -- it's one that will bring you qualified leads and sales and help you increase your bottom line. Here are ten strategies you can employ to make your website a selling machine for your company.
  Published 24Dec2005, viewed 361 times

• Top Ten Ways to Get Qualified Clients from your Tradeshow Exhibit
  Don't let your tradeshow experience break the bank in setup and materials fees, or in the time you and your employees invest in staffing the booth. There are ten steps you can take to ensure that your tradeshow experience is a resounding success and bring you many qualified leads.
  Published 23Dec2005, viewed 346 times

• How to Beat the Mid-Winter Blues When You're Self-Employed
  The winter months can be hard to bear, especially when you're self-employed. When chaos or the winter doldrums overtake your life, there are a number of steps you can take to bounce back from the mid-winter blues.
  Published 08Dec2005, viewed 298 times

• 7 Deadly Sins to Avoid When You're the Guest Speaker
  Speaking about what you do is an incredibly powerful way of marketing a service business. There are a few simple steps you can take and mistakes to avoid so that you have a memorable presentation that makes your audience eager to hear from you again and again.
  Published 08Dec2005, viewed 312 times

• Top 10 Steps to Creating a Successful Business Retreat for Self-Employed Entrepreneurs
  An Annual Business Retreat can be the most powerful thing you'll ever do for your business. Knowing where you're going and how Iyou're going to get there and developing the financial picture of that plan wasis incredibly empowering.
  Published 30Nov2005, viewed 443 times

• 5 Secrets to Building Business Relationships When You're an Introvert
  In any business marketing book or course, you'll hear that if you don't toot your own horn about your business, no one else will. So, what's an introverted business owner to do to get the word out about his/her business? You can refocus your marketing efforts to building relationships online.
  Published 16Nov2005, viewed 379 times

• 5 Secrets to Creating an Email Newsletter That Gets Results
  People have to know, like, trust and respect you before they'll decide to buy anything from you. The perfect way to begin a relationship with prospective clients is through your own email newsletter. Discover 5 secrets that I learned through the "school of hard knocks" that have helped successfully market my business through email newsletter publishing:
  Published 14Nov2005, viewed 365 times

• Top 10 Tools to TurboCharge Your Marketing
  Millions of small business owners are so busy with clients that they often push aside all marketing tasks, citing a lack of time. To "get the most bang for the buck" out of your marketing activities, try these 10 tools that will help you turbocharge your marketing:
  Published 09Nov2005, viewed 362 times

• Top 10 Tools to TurboCharge Your Business Productivity
  As a small business owner, finding new technology or new services that help automate your business can make a tremendous difference in your time management and your productivity. How many more clients could you follow up with and add to your business if you freed up 30 minutes, 60 minutes, or as much as 2 hours a day?
  Published 03Nov2005, viewed 408 times

• 10 Steps to Creating Your Small Business Disaster Plan
  As a solopreneur, what can you do to make your business disaster-proof? We seem to have an increased number of natural disasters like hurricanes, tornadoes, earthquakes, wildfires, mud slides, ice storms, blizzards, etc. that can potentially permanently close your business. Here are my ten secrets gained from a recent hurricane evacuation that helped me get my business back up and running quickly.
  Published 27Oct2005, viewed 436 times

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