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  • Online Marketing to Prospects: 6 Secrets to Ensure Your Prospect Well Never Runs Dry
    Service business owners, once they become busy working with current clients, no longer make the time to market their businesses. It's only when business has dropped off that they frantically begin marketing their businesses again, More than 50% of service business owners experience this feast or famine scenario.

    Date of Article: 15Aug2008
    Category: Internet Marketing/Online Business
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  • Elevator Pitch: 7 Steps to a Killer 30-Second Commercial That Works Every Time
    Even though your business may be completely Internet based, there are still numerous times when you need to give your elevator pitch (elevator speech), or your 30-second commercial that explains what you do and how you do it. Having a ready-made elevator pitch at your disposal continues to be an important online marketing tool that you need to continuously sharpen.
    Date of Article: 18Jul2008
    Category: Internet Marketing/Online Business
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  • Pricing Strategies: How Much Do I Charge for My Service?
    Determining what to charge your clients is often not as easy as you might think. After you determine your overhead and the rate you need to charge to meet you expenses and make a profit, you may end up with a price that you're not comfortable with charging. Here's how you can overcome your "emotional price point" barrier and run a profitable business.
    Date of Article: 11Jul2008
    Category: Internet Marketing/Online Business
    View(64) EasyPublish(33)

  • 5 Critical Questions To Ask BEFORE You Hire a Web Designer
    The creation of your online presence can be a very expensive failure or a much-heralded success. Before hiring a website designer, make sure s/he answers these 5 critical questions to your satisfaction, and you'll be on the path to a profitable relationship with a talented professional who can help your online business grow.
    Date of Article: 03Jul2008
    Category: Internet Marketing/Online Business
    View(67) EasyPublish(43)

  • Marketing Plan: How to Create an Internet Marketing Action Plan That Gets Results
    Keeping up with ongoing marketing tasks can be overwhelming. Many online business owners are so wrapped up in working on their business that they don't make time to work in the business, like performing regular marketing tasks. Consequently, they often experience slow times in their business because they begin to market themselves only when the prospect pool has dried up.
    Date of Article: 30Jun2008
    Category: Internet Marketing/Online Business
    View(85) EasyPublish(51)

  • Press Releases: 10 New Rules to Get a Flood of Traffic from Online Publicity
    In today's marketing environment, submitting press releases online is a very viable strategy for attracting attention to your website and to your business. However, the strategy is very underutilized by online service businesses because many of us are still operating under the rules of traditional press releases. Many of the traditional rules of writing press releases no longer apply in today's Internet marketing age.
    Date of Article: 19Jun2008
    Category: Internet Marketing/Online Business
    View(91) EasyPublish(45)

  • 7 Reasons Blogsites Attract More Visitors and Help You Get More Clients Online
    More and more online service business owners choosing blogsites over traditional websites. Some who have started with a traditional website have switched over to a blogsite in the last year. Here are 7 reasons why a blogsite attracts more visitors and helps you get more clients online than a traditional website.
    Date of Article: 13Jun2008
    Category: Internet Marketing/Online Business
    View(94) EasyPublish(38)

  • How Perfectionism Kills the Online Entrepreneur
    How many times have you failed to take action on releasing a new product or service because it wasn't perfect? Probably more times than you care to admit. The need for perfection is simply another excuse to procrastinate and take no action. Inaction is safe because you're not putting yourself out there to the world to face possible criticism.
    Date of Article: 05Jun2008
    Category: Internet Marketing/Online Business
    View(65) EasyPublish(39)

  • Website Marketing: Dramatically Increase Your Conversions with a Clear Call to Action
    The design of many websites leaves the visitor at a loss about what to do next. Some sites make no request at all, while others try and send the visitor in too many directions at once. How do you get your visitor to stay on your site and convert to a prospect? By presenting one clear call to action on every page of your site.
    Date of Article: 23May2008
    Category: Internet Marketing/Online Business
    View(78) EasyPublish(47)

  • 5 Secrets to Selling More Teleclasses with Transcripts
    While iPods and other mp3 players have taken the world by storm, many people still learn best visually. This means they would much rather read something than listen to it. The Internet now offers tons of learning by audio, with mp3 files of podcasts, teleclasses and webinars being the most popular. If you offer teleclasses or webinars as a part of your business model, here are 5 reasons you should offer transcripts with your teleclasses.
    Date of Article: 17May2008
    Category: Internet Marketing/Online Business
    View(104) EasyPublish(42)

  • Create a Coaching Program for Your Multiple Streams of Income Funnel
    Whatever your profession, you've amassed a great deal of information in your field or industry. There's an eager and willing audience who will gladly pay for your information and experience. One of the best ways to package and market what you have learned is through the addition of a coaching program to your product and service offerings.
    Date of Article: 08May2008
    Category: Internet Marketing/Online Business
    View(98) EasyPublish(39)

  • Client Attraction: 6 Questions to Ask to Discover Your Brilliance
    Sometimes it pays to be a "jill of all trades" when you're a service business owner, but ultimately you probably discover that there are some things you like to do for clients better than others. Figuring out what you truly love to do in your work with your clients is key to your success -- and theirs.
    Date of Article: 01May2008
    Category: Internet Marketing/Online Business
    View(102) EasyPublish(37)

  • Ezine Marketing: 5 Ways to Skyrocket Your Ezine Open Rate
    If you're using your ezine as your "stay in touch" device for your email list as the way your prospects get to like, know and trust you so that you'll be the top of mind person they contact when they are ready to fix the problem that ails them, then you want to ensure that as many of them as possible open your ezine when it arrives.
    Date of Article: 25Apr2008
    Category: Internet Marketing/Online Business
    View(93) EasyPublish(40)

  • 7 Steps to Creating a Podcast from an Article
    Instead of reinventing the wheel by creating new content for a new marketing medium, the podcast, simply repurpose the material you've already created. While podcasting has always intrigued me, I never wanted to take the time to create additional content for an audience who prefers to listen to their information rather than read it.
    Date of Article: 17Apr2008
    Category: Internet Marketing/Online Business
    View(122) EasyPublish(43)

  • Top Five Ways Your Virtual Assistant Can Help You Make More Money, Today!
    The best decision you can make as an online business owner is to delegate those tasks which really don't require your time and attention. A simple way to do that is by hiring a virtual assistant. Whether you're just starting out or have been in business for awhile, the thought of bringing on a support team member can be daunting and you wonder how you'll pay for it.
    Date of Article: 10Apr2008
    Category: Internet Marketing/Online Business
    View(118) EasyPublish(51)

  • Your Article Writing Campaign Timeline
    How can you appear to be everywhere online? It's quite simple when you use this one proven strategy on a regular basis in your Internet marketing arsenal: article marketing. Here's how you can create an article marketing timeline to use every single time you create a new article.
    Date of Article: 05Apr2008
    Category: Internet Marketing/Online Business
    View(175) EasyPublish(51)

  • Ezine Advertising: 10 Steps to Writing Powerful Ezine Ads to Grow Your List
    Advertising in email newsletters with ads is one of the greatest adverting bargains available today. It can be a very effective strategy to help you grow your mailing list and drive traffic to your website. There are thousands of ezine publishers eagerly standing by to take your money for a classified ad in their publication.
    Date of Article: 28Mar2008
    Category: Internet Marketing/Online Business
    View(195) EasyPublish(77)

  • Storytelling: A Powerful Marketing Strategy for Your Online Business
    Before the advent of pencil and paper and writing, ancient peoples depended solely upon storytelling to pass along the history of their families and tribes from one generation to the next. You can create the same kind of connection to your customer base by telling your story or the story of a successful client. Stories help people create visual images of what you're trying to get across.
    Date of Article: 21Mar2008
    Category: Internet Marketing/Online Business
    View(103) EasyPublish(52)

  • Social Networking: How to Make it Work for Your Business
    It's difficult to be online these days without being bombarded with information about some aspect of social networking -- Facebook, MySpace, LinkedIn, Twitter, Ryze, Fast Pitch...the list goes on and on. Social networking can either break your business by helping you waste large quantities of time, or can help your business immeasurably. Here's are 5 strategies to help make social networking a successful marketing strategy for your business.
    Date of Article: 13Mar2008
    Category: Internet Marketing/Online Business
    View(142) EasyPublish(54)

  • Ezine Marketing: 3 Essential Components Required to Make More Sales From Your Email Newsletter
    Marketing by email newsletter is not yet dead, despite the pervasiveness of blogs and social networking. Your email newsletter is one of the most effective marketing strategies at your disposal to develop the "like, know and trust" factor with your target market. Increase your sales with these 3 essential components that every email newsletter should contain.
    Date of Article: 03Mar2008
    Category: Internet Marketing/Online Business
    View(188) EasyPublish(57)

  • Comfort Zone Buster: 5 Ways to Re-Energize Your Online Business
    One of the greatest pitfalls of online business owners is getting stuck in your own comfort zone. How would your life or business be different if you forced yourself out of your comfort zone? What is it that will make you move forward to get where you want to be? Here are 5 strategies that I use re-energize my online business when I get a bit too cozy in my comfort zone rut:
    Date of Article: 25Feb2008
    Category: Internet Marketing/Online Business
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  • Boost Your Online Profits with Affiliate Commissions
    One viable income stream from you business can be income derived from affiliate commissions, or money made from the referral of another's products or services. To effectively utilize this strategy, you need to implement some stipulations outlining how you make affiliate referrals, and then pick the best method for displaying your affiliate links.
    Date of Article: 14Feb2008
    Category: Internet Marketing/Online Business
    View(134) EasyPublish(69)

  • Your 7-Point Annual Website Tune-up
    In the same way that your mechanic conducts a regular inspection of your automobile, you need to conduct an annual checkup of your website. Here are 7 critical areas that need to be checked yearly on your site:
    Date of Article: 07Feb2008
    Category: Internet Marketing/Online Business
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  • 28 Essential Sites to Help You Invest in Yourself and Your Online Business
    Sometimes professional development is the last thing an online business owner wants to do, given her day-to-day responsibilities in running her business. However, spending a few moments each day to remain current is your industry and to what's happening around you is key to your success. Gain expert insight & advice to small business marketing techniques by becoming familiar with these 29 resources.
    Date of Article: 01Feb2008
    Category: Internet Marketing/Online Business
    View(172) EasyPublish(84)

  • 10 Essential Questions to Ask Your Target Market
    One of the most terrifying decisions an online business owner makes is the decision to refine and define their target market because they're scared of excluding people. However, the more focused you are in your marketing efforts and the better you understand and can define your target market, the easier your marketing becomes. Here are 10 questions you can ask your target market to get a better understanding of their needs:
    Date of Article: 24Jan2008
    Category: Internet Marketing/Online Business
    View(182) EasyPublish(107)

  • The Secret of Customer Appreciation
    The rule of thumb when saying thanks or giving recognition to your customers and contacts is this -- if you don't know someone well enough to pick up the phone and call him or to drop a letter in the mail to her, don't bother sending a thank you at all. How can you make your business "thank you" stand out in the crowd? By making it personal -- and unique.
    Date of Article: 10Jan2008
    Category: Internet Marketing/Online Business
    View(174) EasyPublish(86)

  • How to Sell and Market Your Ebook in 10 Easy Steps
    Electronic books, or ebooks, are one of the quickest ways to make yourself an infopreneur, or someone who makes money by selling information. The most effective way to market your ebook is via a one-page website. Here's what you need to know to successfully market your ebook via a one-page website:
    Date of Article: 06Dec2007
    Category: Internet Marketing/Online Business
    View(182) EasyPublish(88)

  • How to Write a Killer "How to" Article in 7 Easy Steps
    Writing and submitting articles to online article banks and directories is a very effective strategy for growing your online presence and demonstrating your expertise. The "how to" format is the easiest for a website visitor to read and is the easiest to write, as well. Here are the steps to use to write your own "how to" article:
    Date of Article: 29Nov2007
    Category: Internet Marketing/Online Business
    View(123) EasyPublish(95)

  • Grow Your List with an Effective Client-Capturing Device
    For online business owners, the gold is in your list. I've found that to be the case, despite any number of social marketing techniques. Here are 8 simple strategies you can implement to grow your list by ensuring your "client-capturing" device is effective.
    Date of Article: 02Nov2007
    Category: Internet Marketing/Online Business
    View(203) EasyPublish(147)

  • How to Double Your Opt-ins by Adding a Hover Ad to Your Site
    A hover ad is a type of unblockable pop-up ad that appears in your browser window from the side or top of the screen, or may just slowly float in front of the page you're viewing, or may suddenly pop in and bounce up and down for a bit. Double, or even triple, your website opt-ins by creating a hover ad with a clear call to action using these simple steps.
    Date of Article: 25Oct2007
    Category: Internet Marketing/Online Business
    View(168) EasyPublish(106)

  • Master Time Management with One Question
    What I've come to realize as a service business owner that my most valuable asset isn't my contact database or my marketing materials or my business plan. It's my time. Use this simple question to discern what's important and what's not!
    Date of Article: 11Oct2007
    Category: Internet Marketing/Online Business
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  • How to Use Your Website to Disqualify Your Prospects
    How many prospective clients have you spoken to recently who are great at draining your time and energy but can't seem to find the money or desire to hire you? Consequently, I implemented one strategy that has been my secret weapon in my client cultivation process -- I use my website to disqualify as many prospects as I can.
    Date of Article: 04Oct2007
    Category: Internet Marketing/Online Business
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  • Conducting Your Online Business Checkup
    Is your life exactly what you want right now? Use these simple 6 steps to evaluate your online business and develop an action plan to get where you want to be!
    Date of Article: 27Sep2007
    Category: Internet Marketing/Online Business
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  • Just Sit There and Do Nothing
    Relaxing can be tough for a Type A personality, even on vacation. Sometimes, just sitting there and doing nothing brings the best rewards for your life and business.
    Date of Article: 19Sep2007
    Category: Self-Improvement/Motivation
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  • How to Make Raving Fans of Your Clients (and Create Your Best Referral Partners)
    Word-of-mouth referral is one of the best strategies to employ to keep your service business full. The best way to manifest these referrals is by creating clients who are raving fans and eagerly and enthusiastically tell everyone they meet about you and your services. Here are 6 strategies you can use to create raving fan clients:
    Date of Article: 07Sep2007
    Category: Internet Marketing/Online Business
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  • 6 Secrets to Designing an Effective Website Opt-in Form
    The one asset that is considered to be the gold in your online business is your email list. The best way to get people on your list is to create an effective opt-in form on your website. An opt-in form is a sign up form on a website that asks for key pieces of info, like email address and name, for example, in return for sending the visitor something of value. Here are 6 secrets to help you design an effective op-in form for your site:.
    Date of Article: 02Aug2007
    Category: Internet Marketing/Online Business
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  • 10 Key Questions to Ask to Unlock Your Expertise
    Many business owners wrestle with this notion of "expertise", feeling certain that they don't know enough to be looked upon by anyone as an expert.Your knowledge, likes and dislikes, and life experiences are all valuable keys to help you unlock your expertise. Here are 10 questions to ask yourself to help you assess your expertise:
    Date of Article: 19Jul2007
    Category: Business - General
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  • How to Grow Your List and Make More Sales with Your Signature Teleseminar
    Conducting teleseminars for other people releases you from the responsibilities of marketing and promotion and registration involved with sponsoring a teleseminar. You are able to present my expertise to my target market from the comfort of my own home office. How can you add a signature teleseminar to your marketing mix? Here's my 10-step process for creating and profiting from your own signature teleseminar:
    Date of Article: 12Jul2007
    Category: Internet Marketing/Online Business
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  • 6 Secrets to Online Business Building Success
    The Internet marketing industry and online business industry is fraught with fraud. Building a business online is neither easy or quick. It takes time and dedication to generate the kind of results you desire. Here are 6 lessons that I believe are the "real" secrets to successfully building an online business:
    Date of Article: 05Jul2007
    Category: Internet Marketing/Online Business
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  • 7 Golden Rules of Online Customer Service
    Many times what we forget in this online world where so much of our customer service is automated is that, in the end, we're still doing business with other people. Do your customer service procedures create raving fans or send people away into the Internet black hole, never to be heard from again? To help you evaluate your online customer service, here are 7 standards you should consider:
    Date of Article: 28Jun2007
    Category: Internet Marketing/Online Business
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  • 7 Tips to Successfully Changing Your Email Newsletter Service Provider
    Switching your email newsletter list providers isn't easy, but sometimes it's the best move to make for your business. You'll create a smaller list of dedicated readers and open the door to add additional subscribers who are interested in what you have to offer. Here's 7 tips to make the changeover process easier for you:
    Date of Article: 21Jun2007
    Category: Internet Marketing/Online Business
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  • 2 Free Email Marketing Secrets That Will Drive Traffic to Your Site
    Using an email address that contains your domain name and appending an email signature to all of your email correspondence are two free, easy and effortless ways to promote yourself, your website, and your products or services. Here's how you can incorporate these strategies into your email marketing:
    Date of Article: 14Jun2007
    Category: Internet Marketing/Online Business
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  • 10 Questions to Ask Before Licensing Your Program
    Licensing your programs or products is a great way to get the word out about what you do, and have others (your licensees) pay you for the privilege of distributing your info around the globe. Here are 10 questions to consider as you determine your licensing strategy:
    Date of Article: 06Jun2007
    Category: Business - General
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  • 3 Real Estate Web Site Features That Convert Visitors Into Customers
    Real estate agents typically try and immediately convert their website visitors into a paying customer. Instead, initiate a relationship with your visitor. What's the secret to this relationship-building strategy? It's a simple process of including 3 must-have visitor conversion features on your website.
    Date of Article: 03Jun2007
    Category: Internet Marketing/Online Business
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  • 5 Tips to Starting a Successful Membership Website
    In the last few years, I have seen membership subscription websites take the Internet by storm. Most subscription sites offer their subscriptions for a fee and today, paying for information online has become the rule, rather than the exception. Here are 5 tips to consider if you want to start a membership website:
    Date of Article: 24May2007
    Category: Internet Marketing/Online Business
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  • How to Create a Unique Selling Proposition for Your Online Business
    A Unique Selling Proposition is a slogan, thought, idea, and way of doing business that makes you unique, different and distinct from other businesses in your niche or in your industry. Here's how you create an effective USP for your online business.
    Date of Article: 18May2007
    Category: Internet Marketing/Online Business
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  • 20 Must-Have Tools to Automate an Online Business
    With all the information online about tools and techniques available to help someone effective manage and run an online business, how do you ever decide which ones are truly useful to have in your business management toolkit? Here's my listing of the 20 indispensable tools that I cannot live without:
    Date of Article: 17May2007
    Category: Internet Marketing/Online Business
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  • 7 Web Search Tips for Online Business Owners
    Most online business owners are conducting fairly regular web searches for local and national competitors, keyword research, and searches for resources for a particular topic. Web research doesn't have to be a time-consuming task. You can find exactly the information you seek by using a few simple shortcuts to get the best results.
    Date of Article: 03May2007
    Category: Internet Marketing/Online Business
    View(665) EasyPublish(385)

  • How to Use Google Alerts to Boost Your Business
    Google Alerts are a handy little email notification service provided by Google to let you know when new information in which you might be interested has been posted somewhere online and spidered by the Google searchbot. It's a no-cost way for you to determine what's been written online about both you and your competition, as well as to track any number of other terms that will aid you in your market research efforts.
    Date of Article: 26Apr2007
    Category: Internet Marketing/Online Business
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  • Rocks, Stones and Sand
    What are the 'big rocks' in your life--your children; your loved ones; your education; your dreams? Learning how to decipher what's important in life is a major personal development lesson. The parable in this story shows you the important of putting the "big rocks" first.
    Date of Article: 18Apr2007
    Category: Self-Improvement/Motivation
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  • How to Generate More Leads With a Squeeze Page
    A squeeze page is a stand-alone page that is typically used as a lead generation or landing page for a special offer or marketing campaign. It offers the visitor access to some piece of information in exchange for the visitor's name and primary email address. Here's what you need to get started with your squeeze page:
    Date of Article: 05Apr2007
    Category: Internet Marketing/Online Business
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  • Create a Viral Marketing Strategy to Drive Traffic to Your Website
    Because many online distribution channels are free or low cost, viral marketing is possibly the most cost-effective Internet marketing technique out there. Once you've launched your viral marketing campaign, it has the capability grow and spread automatically for years. How can you create a viral marketing strategy to drive traffic to your website? Here's a step-by-step process:
    Date of Article: 29Mar2007
    Category: Internet Marketing/Online Business
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  • Ask One Question to Drive Traffic to Your Website
    Creating a value-added option like permitting your visitors to ask an important question is a very simple, inexpensive way to drive traffic to your site and help you sell products and services, develop relationships, and develop your expertise. Here are 7 steps you can follow to create your own one-page question website:
    Date of Article: 22Mar2007
    Category: Internet Marketing/Online Business
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  • How to Create Your First Blog
    Blogging has opened website creation to almost everyone, as it takes very little know-how to get a blog up and running. Every service business can benefit from blog technology. Few other marketing strategies provide the quick immediacy that blogging provides. Here are 10 simple steps you can follow to start blogging immediately:
    Date of Article: 14Mar2007
    Category: Internet Marketing/Online Business
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  • 3 Must-Have Website Features that Convert Visitors into Customers
    Instead of trying to immediately convert your website visitor into a paying customer, initiate a relationship with your visitor. This means that you have a strategy to move him through your like, know, and trust process so that he's well acquainted with you when he decides to he's ready to buy. What's the secret to this relationship-building strategy? It's a simple process of including 3 must-have visitor conversion features on your website.
    Date of Article: 07Mar2007
    Category: Internet Marketing/Online Business
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  • What's Your "Talking Domain Name"?
    Just because you might have a long business name or use your given name as your business name doesn't mean that you have to use either of those names when you tell others what you do. Pick a domain name that is shorter yet memorable that you can use with great success in your publicity efforts, or a "talking domain name". Below are 5 strategies for effectively picking out your "talking domain name".
    Date of Article: 01Mar2007
    Category: Internet Marketing/Online Business
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  • How to Find Your Niche, Determine Your Ideal Client, and Target Your Market
    The more focused you can become in defining what you do and in describing the group who needs what you do, the more effective your marketing becomes. Weeding out all those prospects who don't fit your niche, target market, or ideal client profile will leave you with a much better qualified pool of prospective clients. Here are 7 questions for you to consider in determining your niche, describing your ideal client, and finding your target market.
    Date of Article: 22Feb2007
    Category: Internet Marketing/Online Business
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  • How to Create and Profit from Your Own Article Directory
    The primary goal of Internet surfers is to find free valuable content that gives them a solution to a problem. An article directory is the perfect place to provide that relevant content, help you generate leads for your primary site, and make a few bucks from site advertising in the process. Here are the 10 steps you can follow to create your own article directory:
    Date of Article: 15Feb2007
    Category: Internet Marketing/Online Business
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  • 10 Ways to Re-purpose Your Content
    One way that you can work a bit easier in your online business is to re-purpose any articles or content you've written. This philosophy of "write once, use endlessly" has help me immeasurably over the years to expand my marketing reach further than I ever thought possible without having to create massive amounts of new content all the time. Below are 10 methods I successfully use to recycle my articles:
    Date of Article: 08Feb2007
    Category: Internet Marketing/Online Business
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  • Putting the "Authentic You" in Your Online Business
    Do your prospective clients get a true sense of you when they read your brochure, peruse your business card, stumble across your web site, read your blog, or listen to your podcast? As a service business owner, one of your most unique selling propositions is YOU. Here's how I learned to integrate my true self into my own online business.
    Date of Article: 31Jan2007
    Category: Internet Marketing/Online Business
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  • How to Create a Virtual Grand Opening
    Grand openings are held to generate good will and begin relationships with business colleagues, current clients, and prospective customers. Now, as the owner of a virtual business, you can foster that same good will by sponsoring a virtual grand opening for your new business or new website and get your new venture in gear. Below are some ideas to spice up your virtual grand opening/ribbon cutting:
    Date of Article: 25Jan2007
    Category: Internet Marketing/Online Business
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  • 12 Steps to Creating Your First Info Product
    The creation of your first info product is a huge first step toward implementing multiple streams of income in your business. It means that you have something to sell prospective customers to "size you up" as they consider purchasing your services. It means that you can sell something 24-7 from your website that demonstrates your expertise. It means that you're well on your way to creating a passive revenue stream for your business.
    Date of Article: 18Jan2007
    Category: Internet Marketing/Online Business
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  • How to Create Effective Autoresponders to Keep in Touch with Your Prospects
    Creating an effective series of autoresponders helps you begin to develop a relationship with prospective customers, showcase your expertise, and ultimately convert prospects into customers. The autoresponder enables you to send a personalized automated reply to customers via email 24/7 without any intervention on your part past the setup stage. Below I've listed the type of information you can include in your autoresponder series.
    Date of Article: 10Jan2007
    Category: Internet Marketing/Online Business
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  • How Effective Use of Pop-up Technology Can Help You Get More Clients Online
    Using pop-ups is an Internet marketing strategy that is incredibly effective. Some people report as much as a 50% increase of signups to their mailing list, for example, when they use a pop-up ad. This combination of new pop-up technology, along with a bit of Internet marketing savvy, can help you harness the power of your website to create a sure-fire strategy that will convert visitors into customers.
    Date of Article: 14Dec2006
    Category: Internet Marketing/Online Business
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  • How to Create an HTML Newsletter (Ezine)
    An HTML newsletter that is published regularly is a great "stay-in-touch" marketing mechanism. Publishing your own HTML newsletter is not as tough as you might think. OUtlined below are 10 easy steps to get you ont he road to publishing your own HTML newsletter.
    Date of Article: 07Dec2006
    Category: Internet Marketing/Online Business
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  • 5 Internet Marketing Mindsets Required for Online Business Success
    Over time, independent service professionals become tired of trading time for money. They want to turn their website into a money-making machine but aren't sure how. There are 5 Internet marketing mindsets that are prerequisites for success in an online business.
    Date of Article: 30Nov2006
    Category: Internet Marketing/Online Business
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  • 10 Secrets to Asking for Effective Client Testimonials for Your Website
    Getting testimonials from happy clients helps you become more trustworthy in the eyes of your visitors. By implementing a testimonial request system and incorporating testimonials into both your online and offline marketing efforts, you'll create a two-fold effect of establishing credibility with new customers and inspiriting loyalty in current ones.
    Date of Article: 16Nov2006
    Category: Internet Marketing/Online Business
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  • 10 Steps to Researching Your Competition Online
    Regardless of what business you're in, you have competition, or other businesses who are clamoring for the same consumer dollars as you. Creating your competitive intelligence helps you stay one step ahead of your competitors. It's essential to have an up-to-date picture of your closest competitors and what they are doing so that your company is remaining competitive and a major player in your industry.
    Date of Article: 09Nov2006
    Category: Internet Marketing/Online Business
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  • How Solo Entrepreneurs Can Create Their First First Website for Under $100 Per Year
    Many solo service professionals don't have a great of time or capital to invest in a website. Most want something quick, easy and simple at the beginning. A brochure web site built by purchasing a hosting service that offers template-based website design will get you up and running quickly. Here's the process and technology needed to get you started on your first website:
    Date of Article: 26Oct2006
    Category: Internet Marketing/Online Business
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  • 7 Features of an Effective Email Signature That Gets Results
    For online business owners, an email signature can be the least expensive yet most effective tool in your online business marketing toolkit. Why? Because it enables you to promote yourself and your business without any blatant advertising. In thie article you'll find 7 strategies for creating an effective email signature that will help you get clients online:
    Date of Article: 19Oct2006
    Category: Internet Marketing/Online Business
    View(404) EasyPublish(189)

  • 7 Steps to Creating Your Own Podcast
    Podcasting in an inexpensive marketing medium for solo service professionals that's taking the world by storm. Below are 7 steps to help you create a podcast to help you market your service business:
    Date of Article: 12Oct2006
    Category: Internet Marketing/Online Business
    View(390) EasyPublish(214)

  • How to Write Articles That Will Increase Traffic to Your Website
    Your target market needs your expertise. One of the quickest ways to demonstrate your expertise and increase traffic to your website is through writing articles. If you use the 10 strategies for article writing that I've outlined to write your articles, you'll start to see the traffic to your website increase in short order.
    Date of Article: 05Oct2006
    Category: Internet Marketing/Online Business
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  • How to Create Your Marketing Funnel Online
    Creating a marketing funnel in which members of your target market can buy your expertise at several different price points will increase your exposure to larger numbers of your target market, ultimately bringing you more clients willing to go through the marketing funnel experience.
    Date of Article: 21Sep2006
    Category: Internet Marketing/Online Business
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  • How Self-Employed Professionals Can Defeat the "Fraud Factor"
    There is almost always something that holds an independent service professional back from either getting his/her business started or ramping it up to full capacity and keeping it there. I call it the "Fraud Factor". Below are 6 symptoms of the "Fraud Factor Syndrome" and how self-employed service business owners can defeat the "Fraud Factor".
    Date of Article: 14Sep2006
    Category: Business - General
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  • Top 10 Ways to Have an Online Sale
    If you need money quickly or want a surefire way to increase your cashflow, it's time to throw a sale.Take a look at what types of sales make sense for you, get out your calendar, and integrate them into your marketing plan. If you have a good sense of when cashflow is tight, a planned sale should significantly boost your revenue.
    Date of Article: 08Sep2006
    Category: Internet Marketing/Online Business
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  • The Truth About Starting an Online Business
    It is possible to make a decent living from online sources. However, to be successful, you'll need to do your research, be willing to invest your time, and persevere when the going gets tough. Here's my list of 10 things I wish I'd known about Internet marketing when I started my online business:
    Date of Article: 07Sep2006
    Category: Internet Marketing/Online Business
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  • How to Get More Clients from Online Discussion Lists and Forums
    Becoming a regular participant in just a few relevant online discussion lists or forums can be a very effective way to get more clients online. Follow the list/forum rules, share what you know, have a great offer in your email signature, and watch the new visitors come to your web site, subscribe to your blog or email newsletter, and ultimately become new clients.
    Date of Article: 24Aug2006
    Category: Internet Marketing/Online Business
    View(278) EasyPublish(217)

  • 15 Proven Strategies to Grow Your List
    Your email newsletter list is your gold mine because it's filled with subscribers who already know something about you. Growing your list takes time. Better to have well-qualified prospects on your list who are truly interested in what you offer than a large list of people who never read what you write. Here are 15 strategies I've used over the past 5 years to get subscribers to my email newsletter list:
    Date of Article: 10Aug2006
    Category: Internet Marketing/Online Business
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  • 7 Lessons in Successful Self-Employment from "Weeds"
    The edgy Showtime television suburban satire, "Weeds", holds a whole host of lessons on business building for the self-employed. Wiidowed soccer mom, Nancy Botwin, agonizes how she'll support her family and discovers the lucrative income in being the local neighbor pot dealer. Watching her start and grow her business is like reading an entrepreneurial textbook on mistakes to avoid as a business owner.
    Date of Article: 03Aug2006
    Category: Business - General
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  • 10 Offline Tightwad Marketing Strategies to Help You Get More Clients
    Tightwad marketing is the art of doing more with less, or using your creativity instead of your checkbook to get the word out about your business. Even though the saying, “If you build it they will come” worked for Kevin Costner’s character in the movie, “Field of Dreams”, life doesn't often imitate art.
    Date of Article: 27Jul2006
    Category: Business - General
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  • 10 Steps to Creating Your Internet Marketing Plan
    If you're the owner of a small service business, having a solid Internet marketing plan in place can both increase your name and brand recognition locally in your geographic area, as well as expose you to a whole new set of potential clients throughout the world. Here are 10 steps to creating a viable Internet Marketing Plan for your service business.
    Date of Article: 20Jul2006
    Category: Internet Marketing/Online Business
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  • Top 10 Strategies to Creating an Article When You're Out of Ideas
    Clients often tell me that they lack a focus for their writing, or are at a loss for a topic for an article. I've come up with 10 strategies that I regularly use when I'm stuck that help me create a wonderful article for my ezine or website.
    Date of Article: 07Jul2006
    Category: Internet Marketing/Online Business
    View(241) EasyPublish(228)

  • Using Membership Subscription Websites to Leverage Your Expertise Online
    A membership subscription web site can be a phenomenal way to leverage your expertise and can grow to become a lucrative multiple profit center for your business. In order to be successful, you need to create your business plan for your site and do the research up front to determine if this strategy will be a viable profit center for your business and how you will integrate it into your current offerings.
    Date of Article: 06Jul2006
    Category: Internet Marketing/Online Business
    View(319) EasyPublish(235)

  • How to Reinvent Your Business in 7 Easy Steps
    Have you ever wondered what it would be like to start all over again in your business and your life, knowing what you know now, but with a completely clean slate? If you want to renovate and reinvent your business from the ground up, here are the 7 steps I suggest you consider as you determine what's next.
    Date of Article: 30Jun2006
    Category: Business - General
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  • Using eCourses to Leverage Your Expertise Online
    As a service provider, you have only so many hours in the day to work with your clients, yet there are still hundreds and hundreds of people in the world who could really use the knowledge and expertise you hold about the service you provide. Enter the eCourse. eCourses are a timed-released format of delivering valuable information to your customer base via email.
    Date of Article: 29Jun2006
    Category: Internet Marketing/Online Business
    View(294) EasyPublish(217)

  • The Key Ingredient in Client Satisfaction: Underpromise and Overdeliver
    If you operate a small service business, your word is your bond with your clients. A client might tolerate a broken promise here and there for a very good reason, but if the broken promises continue, the client's trust in you will be lost, and in very short order you will lose the client. Try the underpromise and overdeliver strategy -- it's a win-win situation for both you and your clients.
    Date of Article: 22Jun2006
    Category: Business - General
    View(305) EasyPublish(242)

  • How to Find Your Target Market Online
    Many business owners are looking for their target market in all the wrong places. Worse yet is the business owner whose target market is "everybody". Doing your target market research ahead of time will save you a great deal of grief and headache. There are seven great research tools I recommend that are available online for you to research your target market.
    Date of Article: 16Jun2006
    Category: Internet Marketing/Online Business
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  • Top 7 Strategies to Build Trust in Your Online Service Business
    Giving your visitors confidence that they can trust what you do and say is one key to success in the online world. There are 7 prime strategies you can use to eliminate the barriers in doing business with you and set visitors on the path of getting to know, like, respect and trust you. .
    Date of Article: 08Jun2006
    Category: Internet Marketing/Online Business
    View(285) EasyPublish(224)

  • How to Build Your Personal Marketing Swipe File
    Don't try and keep all the info that you read in your head. Create your personal marketing swipe file and use 3 key orgaizationsal tools so that you can find these important references anytime you need them.
    Date of Article: 01Jun2006
    Category: Business - General
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  • How to Create Your First One-Page Sales Web Site
    One-page web sites (also called one-page sales letter web sites or mini web sites) have only one purpose -- to sell a product. Completing a one page web site won't happen overnight. However, with a bit of research, great copywriting, and a marketing plan in place, a one-page web site can easily become a profit center for your business.
    Date of Article: 18May2006
    Category: Computers & Internet
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  • 7 Signs That It's Time to Fire a Client
    What happens to your business when you keep clients that are not a good fit? All of your time and energy is drained in serving these clients, you lose any enthusiasm you ever had for your business, and you no longer have the time or desire to go out and market yourself and continue to fill your client roster. Check your client roster against these 7 signs -- is it time for you to shake out your client roster?
    Date of Article: 12May2006
    Category: Business - General
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  • How to Make More By Working Less
    How often do you take a break? When you're stuck or feeling overwhelmed, do you continue to plug away, becoming increasingly frustrated and stuck and not accomplishing anything, and then become resentful? All work and no play makes Jane a dull girl. I've discovered that if you want to make more, you should work less.
    Date of Article: 03May2006
    Category: Business - General
    View(268) EasyPublish(217)

  • 7 Strategies to Choosing an Effective Domain Name
    Your domain name is the beginning of the establishment of your presence online, The process of picking the "right" domain name takes some time and thought so that the domain name serves you well into the future. Here are 7 strategies you can use to pck an effective domain name:
    Date of Article: 27Apr2006
    Category: Internet Marketing/Online Business
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  • How to Put Your Needs First and Not Sweat the Small Stuff
    Most people spend too much time worrying about things that don't really matter. When their time is consumed by this, they have little time to spend on what does matter in their lives. Here's an engaging story about time management to help you get your needs met.
    Date of Article: 21Apr2006
    Category: Self-Improvement/Motivation
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  • Feel the Fear and Do It Anyway
    Fear causes some to play ostrich and hide their heads to avoid what's in front of them. Fear acts as a catalyst to others, and propels them into action. Fear causes a third set to be totally immobilized and unable to do anything at all. It is possible to Kick your fears to the curb an start living your life your way on your own terms.
    Date of Article: 20Apr2006
    Category: Business - General
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  • 7 Effective Strategies to Get More Clients Online
    How can you get 97% of your clients with no face-to-face contact, using primarily online marketing strategies as a way to fill your marketing funnel? If you are fighting your "inner introvert", there are 7 effective strategies to build relationships virtually with people and fill your client roster:
    Date of Article: 13Apr2006
    Category: Internet Marketing/Online Business
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  • Successfully Self-Employed: How to Create a Lifestyle Rather Than Just a Living
    "Small is beautiful" is a novel concept of running a business.. What I discovered in my journey of business creation was that I was creating a lifestyle rather than a living. If you've been sitting on the fence, with those dreams of self-employment floating by just out of reach, here are 7 strategies to consider if you'd like to create a lifestyle, rather than a living, for your life:
    Date of Article: 07Apr2006
    Category: Business - General
    View(237) EasyPublish(216)

  • Top 10 Indicators that You Need Help in Your Business
    When you first started on your self-employment adventure, you could easily handle much of the day-to-day aspects of running your business yourself. However, once you've been in business for a year or two, the pressures mount and your amount of free time decreases dramatically. If you think you can do it all alone, you're sadly mistaken. Here are 10 indicators that you might need some help in your business:
    Date of Article: 24Mar2006
    Category: Business - General
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  • 10 Deadly Website Mistakes Made by Service Business Owners, Part 2
    Websites of service companies seem to make some common website mistakes over and over again. Part of the function of your website is to establish a relationship with potential clients and get them into your marketing funnel. If you want to get more clients from your website, here are 5 more mistakes to avoid:
    Date of Article: 18Mar2006
    Category: Internet Marketing/Online Business
    View(270) EasyPublish(222)

  • 10 Deadly Website Mistakes Made by Service Business Owners, Part 1
    Websites of service companies seem to make some common website mistakes over and over again. Part of the function of your website is to establish a relationship with potential clients and get them into your marketing funnel. If you want to get more clients from your website, here are the first 5 mistakes to avoid:
    Date of Article: 17Mar2006
    Category: Internet Marketing/Online Business
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  • How to Leverage Your Expertise with Tips Booklets
    If you've been thinking of writing a book, and feel that project to be overwhelming, a tips booklet can be the vehicle to become a published expert, instead. The publication of a tips booklet will help you promote your product or service, distribute value-added products, generate additional revenue, or become an established expert in your field.
    Date of Article: 05Mar2006
    Category: Business - General
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  • How to Leverage Your Expertise with Teleclasses and Teleconferences
    Teleclasses and teleconferences are a great way for people to get a "taste" of what you have to offer without any great expenditure. Many self-employed service professionals use free teleclasses as a marketing tool so that participants can get to know them, or as an introduction to a fee-based course/program that they're selling.
    Date of Article: 03Mar2006
    Category: Business - General
    View(262) EasyPublish(218)

  • How to Sell Your Expertise Over and Over Again
    If you're a service business owner, you have only so many hours in the day. Instead of trying to work with many clients one-on-one, replicate yourself and your knowledge by taking what you know and re-purpose and re-package it into into multiple profit centers.
    Date of Article: 25Feb2006
    Category: Internet Marketing/Online Business
    View(293) EasyPublish(249)

  • How to Maintain Your Business and Your Romantic Relationship without Losing Either
    Being in love and running a business don't have to be mutually exclusive. Both endeavors are hard work, and if you forget that point, you can lose one or the other in a flash. Here are some things I've learned through the school of hard knocks that's helping me maintain this relationship, as well as run a business, without losing either.
    Date of Article: 16Feb2006
    Category: Business - General
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  • Top Seven Strategies to Help You Market Your Local Business Online
    Using the Internet to find local businesses has now become mainstream, and will only continue to grow as today's children and teens, who have been online almost all of their lives, become adults. If you have a brick-and-mortar business, you may be losing business if you don't have a website or your website doesn't contain enough information to help someone decide to do business with you.
    Date of Article: 10Feb2006
    Category: Internet Marketing/Online Business
    View(252) EasyPublish(237)

  • Does Work/Life Balance Really Exist?
    If you look at almost any issue of nationally published women's magazines, you'll find article upon article trying to convince American women that they can have both a brilliant career/business and a marvelous family life and not suffer in the process. I'm not sure work/life balance is possible in the way that most women want it to be.
    Date of Article: 02Feb2006
    Category: Business - General
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  • What Business Are You In?
    Many times we are not in the business that we think we're in, and shifting that mindset may make all the difference in the success of your venture. Take a look at how you help your clients and determine if you're in the "right" business and are marketing yourself accordingly.
    Date of Article: 21Jan2006
    Category: Business - General
    View(234) EasyPublish(219)

  • Top 10 Ways to Market Your Website Offline
    In our quest to have the best online presence, we often forget to use more traditional means to get the word out about our website. I've come up with 10 simple, off-line marketing strategies that will help you get your website noticed!
    Date of Article: 19Jan2006
    Category: Internet Marketing/Online Business
    View(295) EasyPublish(275)

  • 6 Secrets to Preventing Email Overload
    Email can be both a blessing and a curse. The immediacy of the communication provided by email is wonderful, but your workday can easily be spent trying to combat all of the spam and viruses that accompany your email. Here are 6 quick tips that I use to help me better manage my email.
    Date of Article: 02Jan2006
    Category: Internet Marketing/Online Business
    View(238) EasyPublish(222)

  • How Public Speaking Can Help You Dramatically Increase Your Business
    Speaking to groups gives you the opportunity to reach out and touch potential clients who might otherwise never cross your path and for you to get them into your marketing funnel so that they can begin to get to know, like and respect you and will ultimately buy from you. Here are ten steps to help you begin your public speakingcareer so that you can dramatically increase your business.
    Date of Article: 29Dec2005
    Category: Business - General
    View(252) EasyPublish(276)

  • How to Hire Some Help (a Virtual Assistant) and Give Yourself a Raise
    Whether you're just starting out or have been in business for awhile, the thought of bringing on a support team member can be daunting, and you wonder, "How can I bring in someone else when it's just going to increase my expenses?" You need to make the shift to seeing this cost as an investment in your business, rather than as an expense.
    Date of Article: 29Dec2005
    Category: Business - General
    View(266) EasyPublish(384)

  • Top 10 Ways to Make Your Website Sell 24/7
    Are you one of the last remaining business on Earth without a website? If so, you are leaving lots of money on the table! A successful website is simply more than a pretty brochure -- it's one that will bring you qualified leads and sales and help you increase your bottom line. Here are ten strategies you can employ to make your website a selling machine for your company.
    Date of Article: 24Dec2005
    Category: Internet Marketing/Online Business
    View(290) EasyPublish(230)

  • Top Ten Ways to Get Qualified Clients from your Tradeshow Exhibit
    Don't let your tradeshow experience break the bank in setup and materials fees, or in the time you and your employees invest in staffing the booth. There are ten steps you can take to ensure that your tradeshow experience is a resounding success and bring you many qualified leads.
    Date of Article: 23Dec2005
    Category: Business - General
    View(274) EasyPublish(253)

  • 7 Deadly Sins to Avoid When You're the Guest Speaker
    Speaking about what you do is an incredibly powerful way of marketing a service business. There are a few simple steps you can take and mistakes to avoid so that you have a memorable presentation that makes your audience eager to hear from you again and again.
    Date of Article: 08Dec2005
    Category: Business - General
    View(245) EasyPublish(248)

  • 5 Secrets to Building Business Relationships When You're an Introvert
    In any business marketing book or course, you'll hear that if you don't toot your own horn about your business, no one else will. So, what's an introverted business owner to do to get the word out about his/her business? You can refocus your marketing efforts to building relationships online.
    Date of Article: 16Nov2005
    Category: Internet Marketing/Online Business
    View(301) EasyPublish(248)

  • 5 Secrets to Creating an Email Newsletter That Gets Results
    People have to know, like, trust and respect you before they'll decide to buy anything from you. The perfect way to begin a relationship with prospective clients is through your own email newsletter. Discover 5 secrets that I learned through the "school of hard knocks" that have helped successfully market my business through email newsletter publishing:
    Date of Article: 14Nov2005
    Category: Internet Marketing/Online Business
    View(285) EasyPublish(232)

  • Top 10 Tools to TurboCharge Your Marketing
    Millions of small business owners are so busy with clients that they often push aside all marketing tasks, citing a lack of time. To "get the most bang for the buck" out of your marketing activities, try these 10 tools that will help you turbocharge your marketing:
    Date of Article: 09Nov2005
    Category: Internet Marketing/Online Business
    View(281) EasyPublish(281)

  • Top 10 Tools to TurboCharge Your Business Productivity
    As a small business owner, finding new technology or new services that help automate your business can make a tremendous difference in your time management and your productivity. How many more clients could you follow up with and add to your business if you freed up 30 minutes, 60 minutes, or as much as 2 hours a day?
    Date of Article: 03Nov2005
    Category: Internet Marketing/Online Business
    View(287) EasyPublish(348)

  • 10 Steps to Creating Your Small Business Disaster Plan
    As a solopreneur, what can you do to make your business disaster-proof? We seem to have an increased number of natural disasters like hurricanes, tornadoes, earthquakes, wildfires, mud slides, ice storms, blizzards, etc. that can potentially permanently close your business. Here are my ten secrets gained from a recent hurricane evacuation that helped me get my business back up and running quickly.
    Date of Article: 27Oct2005
    Category: Internet Marketing/Online Business
    View(338) EasyPublish(288)

 

 
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