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The Secret to Success in Network Marketing

By Duncan Wierman

Republish: EasyPublish™ Published: 31Oct2009 Word count: 711 Viewed: 67 time(s) Get Free Content For Your Site

The secret to success in network marketing is "sharing", not selling. The opportunity that you are giving to people has to be shown to them as something in their best interests, but also as something that you are just so excited about and believe in so much that you just can't hold it inside.

If you come off as "salesy", you will drive away your prospective recruits. People hate being sold, but they love to buy. What they will buy is anything that they believe is in their best interests and is backed up by serious quality.

Network marketing exists, actually, to undermine the slick, professional salesman. Now, this does not mean that all professional salesmen who sell for some company or corporation in the guise of an employee are liars. Many of those people, especially the successful ones, sincerely believe in the product or service that their career is all about getting strangers to buy. But the problem, once again, all comes down to the fact that people, or at least a majority of the people, just hate being sold. There is something cold about being sold. There is a sense of insincerity, as those same or very similar words of the salesman have been used on countless other people--and even if they speak the truth, the relationship ends as soon as the contract is signed and the check is cut.

People don't mind at all if they have to pay for something of great value to them. People, for the most part, understand that something that is free or very low-priced is probably not worth very much. But people, at the very same time, despise feeling like they are just part of somebody else's bottom line. Each and every person wants to feel like s/he, too, matters. That certainly goes for the context of business transactions as with other interactions in life.

The network marketer is successful through making others feel as if they matter, as if they have a very real and strong opportunity laid before them. People get excited by others' excitement, and people who are sincerely excited about something really, truly cannot contain their excitement. They just have to teach others about it and share their thoughts and feelings with them. As a network marketer, your success lies with this excitement that you must express--and should truly feel.

Your success also lies with giving people the facts. When you are meeting or talking with a prospect, you don't have to "sell" them. You don't have to get them so worked up that they lose all reason for temporary period--one that lasts long enough to separate them from their wallet. You don't have to suspend their disbelief and entertain them. Just show them the truth. Just show them what they need to do in order to make the money that they want to make through your business opportunity.

Network marketing success comes down to: "show, don't tell". When you can lay out the numbers for people, those who are really serious will respond to that. It's not even in your best interests to try to "sell" people on emotional highs, because those who would give in to that are the very same people who aren't going to be serious about being part of your downline. They are going to add up to wasted time on your part. Wasted time in business always adds up to wasted money.

Also, in network marketing, the real trick is not to sell the product. Sell, through sharing, the opportunity instead. Yes, the product is certainly important and you definitely want to have a great product. But network marketing regulations and laws make it very hard to emphasize the opportunity in a legal way through the traditional marketing and sales venues; the product "must" get all the attention according to the regulations.

So, you have to be intensely aware of your need to share the opportunity, rather than just marketing the product. Sharing the opportunity is how you get others to duplicate your business, and it's when others, whom you have brought in, duplicate your business that you make the "mad" money that you are dreaming of.

Are you getting involved in network marketing? If you are, then share, don't sell.

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