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How To Build A Lead Capture Page?

By Elmar Sandyck

Republish: EasyPublish™ Published: 10Jul2008 Word count: 452 Viewed: 312 time(s) Get Free Content For Your Site

The longer you are in the Internet marketing business the more you understand the importance of building a mailing list. In the old days of sales there was a saying that the future was in the follow-up. That really has not changed online, and the way to follow up with people is to build a lead capture page.

In this article, let's talk about how to build a lead capture page so that you can build a mailing list of your own to make more sales in the future.

1. If you know how to build websites then building a lead capture page is very simple. You need to create a separate page specifically for this as opposed to just pasting a form on your home page. There are many benefits for doing it this way.

2. On this page you will need to describe what you are offering to your visitor. This does not have to be real long but should include a catchy heading, and a description of why someone would want to give you their name and e-mail address.

3. You can create a short form with your autoresponder account. This form is easy to create and will include a code that you can place on the new page you are creating to capture leads.

One important point to remember is you really only need a person's name and e-mail address to do follow up, therefore there is no need to require additional information.

4. Once you have your lead capture page created, you will want to include a redirect page in the autoresponder form itself. After a person has given you their name and email address this is a great place to provide additional information or possibly even sell an inexpensive product. Motivate people to give their name and email address by giving them a free gift. The free gift has to be very valuable for them, this is crucial.

5. If you blog you may want to just create a lead capture page right on the blog itself. You can do this the same thing as a webpage and just paste the code from your autoresponder directly into the blog page you are creating.

6. From a marketing standpoint there is a benefit to creating many different lead capture ages. The nice thing about this is you can test to see which of these are creating the most responses for you.

This is a few tips on how to create a lead capture page. If you feel you are technically challenged, and cannot do this yourself, you can always go to the eLance.com or similar websites and hire someone to build one for you.

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