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Articles by Fabienne Fredrickson

• Put your marketing on Autopilot
  Would you be surprised if I told you I've actually mentored a LOT of marketing consultants and business coaches who help others build their businesses? Many of these consultants and coaches come to me because, even though they know how to put these steps into practice, they still don't have a full practice, or at least not consistently. WHY?
  Published 01Nov2009, viewed 13 times

• Client Attraction Should Be Your First Priority (Unless You Want To Go Broke)
  Let's face it, most solopreneurs put marketing on the back burner, something they get to only once they've put out all the fires that need to be put out, once they answer each and every e-mail in their inbox, once they've sent every client what they promised to send.
  Published 15May2009, viewed 81 times

• Become The ONE With The Flashlight In A Dark Cave (You'll Never Be Without Clients)
  While the media is searching out anything to create panic in the eyes of consumers, I want you to think about your own life. When you went to the mall last time, was it empty? What about popular restaurants? Could you hear crickets chirping? Personally, everywhere I go, I'm still waiting in line, I still wait ten minutes for a table, and I'm seeing people STILL buying a lot.
  Published 24Mar2009, viewed 81 times

• Patience and Perseverance Are Essential Ingredients to BIGTIME Success
  "The day you plant the seed is NOT the day you eat the fruit. Don't worry, don't get frustrated, be persistent. It's on its way to you." That's a thought that always stays with me in taking my business (or one of my clients' businesses) to the very next level. Thing is, we're conditioned through the media that everything is supposed to happen miraculously quickly in our lives:
  Published 24Mar2009, viewed 70 times

• Think Like an Instant Billionaire
  In sifting through emails from a recent R&D survey I launched, I read the responses, and honestly, I wanted to cry. Don't get me wrong. It's not that I haven't been aware that most solopreneurs have very low expectations of what could be made in self-employment (I've been at this for almost 9 years after all!), but I just didn't know how LOW.
  Published 17Dec2008, viewed 87 times

• The 'Perception of 1ncrease' Gets You More Clients
  Too many solo-entrepreneurs, especially women, tend to downplay their successes. They either don't stop long enough to see how much they've actually accomplished, or they're too shy to share with others how well things are going, for fear of bragging.
  Published 06Nov2008, viewed 117 times

• Prosperity Comes From Overcoming Fear (So Do Clients)
  Even though I'm totally unplugged from what's going on in the world, by choice, stuff is still trickling in. You see, I've made a conscious choice for years not to listen to the news, read the papers or listen to talk radio.
  Published 31Oct2008, viewed 76 times

• Authentic Marketing (And Success) Require You to Look Within
  Let's face it: being self-employed, our businesses are fundamentally a reflection of every part of us. It's not like working for a corporation where you don't really control the outcome of the business unless you're at the top. Who you and I "are" as people literally affects our businesses, every day, every minute, every second, with every breath.
  Published 21Oct2008, viewed 135 times

• It ALL Has To Match If You Want To Create The Ideal Business
  There are some solo-entrepreneurs that market 'til they're blue in the face, and STILL don't attract ideal, high-paying clients. They're seemingly doing all the "right things": they've got marketing materials, marketing plans, they're speaking, networking, etc. and yet producing no real results. (Are you one of those?)
  Published 11Oct2008, viewed 98 times

• The ONE Self-Sabotaging Thing You Do Every Day That Keeps You From Making 7-Figures In Your Business
  I've been hearing this one question a lot recently: "What did you actually DO to multiply your income so quickly? Can I do it too?" The answer is "Yes" and it's important to realize that it comes down to several things surrounding marketing. But, believe it or not, those are actually the easy part, because you can be shown exactly how to do this.
  Published 11Oct2008, viewed 121 times

• Figure out Why You're REALLY in Business and Client Attraction Becomes Big-time Easy
  For years, I'd wondered what my 'calling' was and how to weave it into my business. I've always known that I was here for something bigger than I could dream, but I couldn't figure out what that was. What I hadn't realized was, when you're tapped into your 'calling,' Client Attraction becomes effortless. Want to know how to find yours and weave it authentically into your own work to make Client Attraction big-time easy?
  Published 29Sep2008, viewed 140 times

• When Playing BIG, Old Stuff Will Come Up
  Previously I talked about Going BIG or Going HOME. That's all well & good, but what about all the emotions that arise when you take a great big leap of faith & step into your purpose AND your future, at the same time. Unexpected stuff comes up even stuff you thought you'd ALREADY dealt with. I'm going through this right now. Read on to learn how I'm getting over it & stepping into my future, despite the stuff that's coming up.
  Published 08Sep2008, viewed 90 times

• Go BIG or Go Home!
  In this article, I share with you the mindset I've adopted to help me look beyond my current "results" and reach much higher. Here's to you doing the same!
  Published 01Sep2008, viewed 118 times

• Make A Decision And "The Way" Will Show Up
  I've discovered something really interesting in terms of human behavior. I'm shocked to notice how often people stop themselves by using excuses for not doing something in their business, and in their lives. To discover my 5 step formula for getting out of your own way, read today's article.
  Published 25Aug2008, viewed 121 times

• To Market or Not To Market: The Double-Edged Sword of Self-Promotion
  This article deals with the wicked and wily double-edged sword of self-promotion. Have you ever felt strange about marketing your services for fear of people thinking that you're desperate, that you NEED business? In this article, I share with you my formula for avoiding the awkward predicament of self-promotion and exactly what to say to not seem desperate for business.
  Published 18Aug2008, viewed 118 times

• Clients Want Easy Shortcuts
  I often talk about making it EASY for people to work with you. Here's my experience: when you make it easy for people to work with you, they do. When it seems too difficult and convoluted, they don't. That's probably what your prospects are experiencing too when they encounter your materials. Find out how to make it a no-brainer to work with you, in this article.
  Published 04Aug2008, viewed 125 times

• Make Your Initial Offer Irresistible and You'll Have To Start Fighting Off New Clients
  PULLING clients in is not only more FUN than pushing hard, it's MUCH easier. Who wouldn't rather have clients call THEM rather than pounding the pavement? Problem is, very few solo-entrepreneurs actually do anything about PULLING clients in. Most just wait for clients to come to them, with little strategy involved. For me, it's all about the Irresistible F.R.E.E. Offer and this article will walk you through how to create one
  Published 28Jul2008, viewed 104 times

• It Ain't Over Til It's Over (Especially When You're Closing The Sale)
  The saying, "The opera ain't over until the fat lady sings" was originated with a sports broadcaster on a TV newscast to illustrate that while a game had just been won, the series was not over yet. And it's not just for sports or opera. In Client Attraction, it's the same, especially when you're closing the sale and new clients get cold feet. Read about my remedy for this article.
  Published 15Jul2008, viewed 97 times

• To Turn More Prospects Into Paying Clients, You Must Give Them Options
  As a budding solo-entrepreneur, I offered only one rate: "This is what I charge; take it or leave it." So, people would either take it OR leave it. Thing is, most people like options. The minute I realized that, I signed clients up in droves! (You can too.)
  Published 01Jul2008, viewed 107 times

• If You Want To Increase Revenues, You Must Bring On An Assistant
  If you want to grow your business, hands-down, you need an assistant. Oh, I know what you're thinking! "I don't make enough mo-ney to hire an assistant yet, not right now." I too resisted at first. Then I tried it because I didn't have any other choice. But once I did, I nearly doubled my re-venues. R
  Published 27Jun2008, viewed 114 times

• To Turn More Prospects Into Paying Clients, You Must Motivate Them!
  When talking about their business, most solo-preneurs make the mistake of describing exactly what they do, in boring detail. Hate to say this, but, so what... nobody cares. Instead, if you want to quickly get their attention and turn that prospect into a paying client, you'll want to say the words that will motivate them to work with you. My own personal list is all laid out in this article.
  Published 16Jun2008, viewed 105 times

• NEVER Answer The ONE Question Prospects Always Ask (If You Want Clients)
  Prospects ask all sorts of questions when they meet you. But there's one question you'll almost always get and it's the ONE question you should NEVER answer. Otherwise, you've lost that prospect on the spot. Find out which question and how to use my very own Verbal Kung Fu script for avoiding the question and setting yourself up for closing the sale. It's all in this week's Client Attraction article.
  Published 09Jun2008, viewed 126 times

• Your Mental Attitude Dictates Your Number of Clients AND In-come
  You may be working your tail off to market your business and yet you're still wondering why it hasn't "happened" yet. I've seen it thousands of times. An entrepreneur is seemingly working HARD to get clients, working like a dog to bring in some good in-come and yet, the results just aren't showing up. Read more about what's holding you back, in this article.
  Published 27May2008, viewed 132 times

• You MUST Say Yes To The Business (And In-come) Within Your Reach
  Have you ever felt on the verge of something big in your business, that the next level is just within your reach, and at the same time, wondering if you have what it takes to make it happen, if you can handle it? Read more about saying "YES" and reaching that next level.
  Published 26May2008, viewed 105 times

• Aim To OVER-FILL Your Pipeline of Prospects
  Too many SUCCESSFUL entrepreneurs ride the 'Feast or Famine' roller coaster.They have almost too many clients and are WAY too busy, or they're digging their well when they're thirsty. There's nothing worse than experiencing those two extremes regularly. This article will show you how to OVER-FILL your pipeline.
  Published 13May2008, viewed 95 times

• Don't Give Up Too Easily (Clients Are Just Around the Corner)
  Have you ever given your all to something, experienced disappointments, and given up? What about when it comes to marketing your business? Do you sometimes get frustrated, doubt yourself, and then consider throwing in the towel? You won't ever give up again, not after reading this article.
  Published 26Apr2008, viewed 137 times

• It ALL Has To Match If You Want To Create The Ideal Business
  Many solo-entrepreneurs market 'til they're blue in the face, and STILL don't attract ideal, high-paying clients. They're seemingly doing all the "right things", but producing no real results and not seeing the kind of success they so desperate want. Most of the time, it's beyond simple marketing issues. It's what's going on INTERNALLY that's botching your results: THE MINDSET.
  Published 31Mar2008, viewed 138 times

• Are You Blaming Others Because You Don't Have Enough Clients?
  Many people blame others for their situation. In fact, one of the themes running through my life and the lives of my clients is that of Personal Responsibility. If you've been to my workshop and on any of my calls, you know that I believe strongly in taking responsibility (I often call it 'The No Excuses Approach') and how you cannot achieve BIG success without it. Few marketers talk about it, but it's crucial to success.
  Published 17Mar2008, viewed 167 times

• UNDERvaluing What You Offer? You May Be Losing Clients
  There's always been a question in my intake packet for private clients titled, "What is holding you back or slowing your progress?", as it relates to attracting the clients they need. Having worked with many hundreds of clients over the years, I've seen it ALL. Many question their ability to bring VALUE into the marketplace and this costs them lots of potential clients. See how, and what to do about it, in this article.
  Published 09Mar2008, viewed 162 times

• Think Like an Instant Billionaire
  Most solopreneurs I've talked to over the years have VERY LOW expectations of what they can actually make in self-employment. Believe me, it's so much more than you think, but you've got to wrap your mind around it. One easy way to stretch your thinking about what's possible for you is to begin THINKING and LIVING like a Billionaire. Do you have what it takes? Let's see!
  Published 24Feb2008, viewed 150 times

• Turn Indecisive Prospects into Paying Clients
  Imagine that you've marketed your services, attracted a prospective client, set up an initial consultation and gone through the whole sales process. Sometimes, no matter how hard you tried, that prospect didn't sign up on the spot. This probably means you've lost them for good... UNLESS you know about the proven method to get indecisive prospects to slide right into your practice, instead of slipping through your fingers.
  Published 20Feb2008, viewed 136 times

• How To Be Your Own Best Advertisement (Without Being Client Repulsive)
  Entrepreneur Magazine called yesterday to get my take on how to be your own best walking advertisement without becoming offensive, off-putting or in people's faces. There's definitely a fine line between authentic self-promotion and being pushy. Today, I share with you one of the tips I gave the editor for making people aware of your problem-solving resources, without becoming 'Client Repulsive'. Enjoy!
  Published 11Feb2008, viewed 157 times

• Outsource And Be Rich: The Little-Applied Secret ALL Wealth-y Entrepreneurs Use
  There's ONE thing that all wealth-y solo-entrepreneurs know: If you want to have an ideal business, work less and make a whole lot mo're, I can assure you that you CANNOT do it by yourself. And getting a team around you is the only way to do that. You must begin to delegate and outsource!
  Published 05Feb2008, viewed 148 times

• It's Not Procrastination, It's Fear of Rejection (Get Past It and Get Marketing)
  Have you ever been stopped in your marketing tracks because of fear of rejection? The fear of reaching out to people, fear of failure, fear of success or fear of not doing something right? I think it's innate for many of us. Problem is, it holds us back from doing what it takes to get clients. Well, it's got to STOP. Find out exactly what I've used to get past some of my own fears & get out there in a big way, all in this article
  Published 21Jan2008, viewed 150 times

• Plan Out Your 3-Year Vision for Attracting Clients (and The Life You Really Want)
  OK, so we have a New Year ahead of us and we've gotta make it count. Being self-employed, it all depends on us. That means having a clear plan for what we want. This article shows you how I (and my private clients) map out our goals with a 3-year vision. Why 3 years? Read the article and you'll know exactly why.
  Published 05Jan2008, viewed 170 times

• Does Your Voicemail Get You Clients? Time to Change That!
  If you're serious about attracting clients consistently, I believe you should use every single piece of marketing "real estate" you can. We're talkin' systems that PULL in clients without you having to do much. In this article, I show you that it can even be as "little" as using your outgoing voice mail to get new paying clients.
  Published 25Dec2007, viewed 222 times

• Stop "Moving Your Own Piano" (You'll Then Attract More Clients While Making More)
  At one point or another in your business, you've had the opportunity to move up to the next level of success and it required a certain investment: in hiring someone, in creating systems, in yourself. Problem is, you may have stopped yourself by using the excuse of "not having enough mo.ney. It's a mindset that keeps you playing small and limits your growth. Sinatra didn't move his own pianos. Are you?
  Published 17Dec2007, viewed 189 times

• Think BIGGER About What's Possible For You and Get Out of Your OWN Way!
  Most entreprenuers have very LOW expectations on what can be made in self-employment: between $50,000 and $150,000 is what they tell me. Using SYSTEMS and LEVERAGE techniques, you can create an income that is FAR beyond what you've ever thought attainable for yourself. But first, you've got to BELIEVE it's possible for yourself. See how, in this article.
  Published 09Dec2007, viewed 225 times

• To Attract More Clients, Plug Into Your Purpose
  When I see entrepreneurs drag their feet in marketing, or if they're having a difficult time even though they're marketing, it's usually a sign that they're not plugged in to their purpose, as opposed to procrastination. This article will help you stop using WILLPOWER and instead, be pulled by your PURPOSE. Enjoy!
  Published 08Dec2007, viewed 218 times

• Focus on the "Low Hanging Fruit"
  Following up on leads is 90% of the game, right? At least that's what we hear. You spend all this time networking, marketing yourself, making calls, looking for the right client, but what's the point of it all if you don't have a way of tracking and responding to the leads you DO have? Perhaps your prospects are slipping through your fingers? This article will show you my ongoing simple technique for keeping track of it all. Enjoy
  Published 25Nov2007, viewed 242 times

• What Millionaire Entrepreneurs Have In Common (It's Way Simpler Than You Think)
  I was recently at a conference and witnessed a theme with everyone there, particularly the VERY successful ones. These entrepreneur millionaires have ONE secret in common and it's something so simple, yet so profound, that we often take it for granted. To read more about that ONE thing, check out this article.
  Published 19Nov2007, viewed 231 times

• Make Your Initial Offer Irresistible and You'll Be Fighting Off Clients
  PULLING clients in is not only more FUN than pushing hard, it's MUCH easier. Who wouldn't rather have clients call THEM rather than pounding the pavement? Problem is, very few solo-entrepreneurs actually do anything about PULLING clients in. Most just wait for clients to come to them, with little strategy involved. For me, it's all about the Irresistible F.R.E.E. Offer this article will walk you through how to create one.
  Published 11Nov2007, viewed 288 times

• UNDERvaluing What You Offer? You May Be Losing Clients and Mo-ney
  Having worked with hundreds of clients over the years, I've seen it all. Many question their ability to bring VALUE into the marketplace and this costs them lots of potential clients. See how, and what to do about it, in this article.
  Published 06Nov2007, viewed 178 times

• Getting Out There In a Bigger Way Means Overcoming Your Fear of Criticism
  If you've been having challenges with Growing Bigger, then don't miss this article, as I share with you how to get past that.
  Published 29Oct2007, viewed 216 times

• You Don't Need to Learn MORE to Get Clients
  For years I've noticed how many of my clients stopped themselves from marketing BIG because they needed to learn more. They'd already gone through the required training, and many were certified, but it was like something strange was in the punch bowl and thwy were all drinking it: the "I'm Not Enough Yet" fruit punch. Ever feel that way? If so don't miss this article.
  Published 19Oct2007, viewed 184 times

• One Secret To Dramatically Increase Referrals (and Get More Clients)
  If you're like most self-employed people, you probably wish you knew how to quickly jack up the number of referrals you get. There is one method I've used with thousands of clients at this point and it's worked every time. Want to know exactly what it is? Then this article is a must read.
  Published 13Oct2007, viewed 191 times

• Make Your Message Irresistible and Clients Will Flock to You
  To attract clients consistently and with little effort, your message must be clear and it MUST stand out, and the easiest way to do that is to have an expertise or a niche. So, what’s stopping YOU from having one? I’ve come up with 2 reasons most people don’t niche, and why most people niche the WRONG way! If you want to start making a lot more mo-ney, while working less, this article is a must read.
  Published 09Oct2007, viewed 201 times

• In Client Attraction, Focus on Service, Not Accumulation
  The ‘high-achiever’ sets high goals and then does what it takes to make those goals happen. The ‘overachiever’ seems to want to accumulate just for the sake of accumulating. For this type of person, it’s RACE, not PACE. Problem is, this behavior causes you to paddle upstream in Client Attraction and income-building.
  Published 29Sep2007, viewed 181 times

• Get Past Procrastination and Into Client Attraction: My 5 Steps to Getting Things Done
  Sometimes, procrastination gets the best of us solo-entrepreneurs (you too?). It seems that everything is priority and we tend to put some things on the back burner. The thing is, if the items on your to-do list have to do with marketing, you dont want to ignore them (especially if you want a full pipeline of prospects in 6 months). This Client Attraction article will show you exactly how I go from procrastination and into Client Attraction.
  Published 09Sep2007, viewed 199 times

• Make Your Business a Well-Oiled Machine (and You’ll Have More Clients)
  I believe the key to more clients, more in-come, and more time off, is making your business run like a well-oiled machine. If it’s not, then your business is probably running YOU, as opposed to you running your business. And that means lots of stuff is falling through the cracks, which means lost opportunities, fewer clients and less mo-ney coming in. The solution to making things run smoothly is in this article.
  Published 30Aug2007, viewed 217 times

• Is Your Business Card Useless or Is It Client Attractive?
  This article will show you how to make one of the most common business “tools” a Client Attractive one: the business card. You can have one that gets clients to call YOU or one that goes into the “circular file” once they get home. Which do you want? Read on to find out how to turn your business card into a serious marketing tool that gets you clients and ramps up your referrals on its own.
  Published 23Aug2007, viewed 174 times

• Did You Get Lazy In Marketing? (If You Want More Clients, Do What You USED To Do)
  People get lazy and slow down their marketing in summer, and then they wonder what’s happened. They’re scrambling for NEW things to do, and reinventing the wheel, instead of doing the tried-and-true, proven things that have worked for them in the past. Read on to see how you too can generate new clients, without reinventing the wheel.
  Published 13Aug2007, viewed 190 times

• Stop “Moving Your Own Piano” (You’ll Then Attract More Clients While Making More)
  At one point or another in your business, you’ve had the opportunity to move up to the next level of success and it required a certain investment: in hiring someone, in creating systems, in yourself. Problem is, you may have stopped yourself by using the excuse of “not having enough mo.ney”, a nasty case of self–sabotage. It’s a mindset that keeps you playing small and limits your growth. Sinatra didn’t move his own pianos. Are you?
  Published 01Aug2007, viewed 306 times

• Be Willing To Do What Others Aren’t: Take Action, In Spite Of
  This article is about taking ACTION, in spite of. Sometimes, you just KNOW you need to take action to take your business forward. However, if you’re anything like me, you’ll admit you sometimes procrastinate, tidy up your office, get another cup of coffee, ANYTHING to not get it done.
  Published 24Jul2007, viewed 194 times

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