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  • Client Attraction Should Be Your First Priority (Unless You Want To Go Broke)
    Let's face it, most solopreneurs put marketing on the back burner, something they get to only once they've put out all the fires that need to be put out, once they answer each and every e-mail in their inbox, once they've sent every client what they promised to send.

    Date of Article: 15May2009
    Category: Business - General
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  • Become The ONE With The Flashlight In A Dark Cave (You'll Never Be Without Clients)
    While the media is searching out anything to create panic in the eyes of consumers, I want you to think about your own life. When you went to the mall last time, was it empty? What about popular restaurants? Could you hear crickets chirping? Personally, everywhere I go, I'm still waiting in line, I still wait ten minutes for a table, and I'm seeing people STILL buying a lot.
    Date of Article: 24Mar2009
    Category: Business - General
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  • Patience and Perseverance Are Essential Ingredients to BIGTIME Success
    "The day you plant the seed is NOT the day you eat the fruit. Don't worry, don't get frustrated, be persistent. It's on its way to you." That's a thought that always stays with me in taking my business (or one of my clients' businesses) to the very next level. Thing is, we're conditioned through the media that everything is supposed to happen miraculously quickly in our lives:
    Date of Article: 24Mar2009
    Category: Business - General
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  • Think Like an Instant Billionaire
    In sifting through emails from a recent R&D survey I launched, I read the responses, and honestly, I wanted to cry. Don't get me wrong. It's not that I haven't been aware that most solopreneurs have very low expectations of what could be made in self-employment (I've been at this for almost 9 years after all!), but I just didn't know how LOW.
    Date of Article: 17Dec2008
    Category: Business - General
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  • The 'Perception of 1ncrease' Gets You More Clients
    Too many solo-entrepreneurs, especially women, tend to downplay their successes. They either don't stop long enough to see how much they've actually accomplished, or they're too shy to share with others how well things are going, for fear of bragging.
    Date of Article: 06Nov2008
    Category: Business - General
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  • Authentic Marketing (And Success) Require You to Look Within
    Let's face it: being self-employed, our businesses are fundamentally a reflection of every part of us. It's not like working for a corporation where you don't really control the outcome of the business unless you're at the top. Who you and I "are" as people literally affects our businesses, every day, every minute, every second, with every breath.
    Date of Article: 21Oct2008
    Category: Business - General
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  • It ALL Has To Match If You Want To Create The Ideal Business
    There are some solo-entrepreneurs that market 'til they're blue in the face, and STILL don't attract ideal, high-paying clients. They're seemingly doing all the "right things": they've got marketing materials, marketing plans, they're speaking, networking, etc. and yet producing no real results. (Are you one of those?)
    Date of Article: 11Oct2008
    Category: Business - General
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  • Figure out Why You're REALLY in Business and Client Attraction Becomes Big-time Easy
    For years, I'd wondered what my 'calling' was and how to weave it into my business. I've always known that I was here for something bigger than I could dream, but I couldn't figure out what that was. What I hadn't realized was, when you're tapped into your 'calling,' Client Attraction becomes effortless. Want to know how to find yours and weave it authentically into your own work to make Client Attraction big-time easy?
    Date of Article: 29Sep2008
    Category: Self-Improvement/Motivation
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  • When Playing BIG, Old Stuff Will Come Up
    Previously I talked about Going BIG or Going HOME. That's all well & good, but what about all the emotions that arise when you take a great big leap of faith & step into your purpose AND your future, at the same time. Unexpected stuff comes up even stuff you thought you'd ALREADY dealt with. I'm going through this right now. Read on to learn how I'm getting over it & stepping into my future, despite the stuff that's coming up.
    Date of Article: 08Sep2008
    Category: Business - General
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  • Go BIG or Go Home!
    In this article, I share with you the mindset I've adopted to help me look beyond my current "results" and reach much higher. Here's to you doing the same!
    Date of Article: 01Sep2008
    Category: Business - General
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  • Make A Decision And "The Way" Will Show Up
    I've discovered something really interesting in terms of human behavior. I'm shocked to notice how often people stop themselves by using excuses for not doing something in their business, and in their lives. To discover my 5 step formula for getting out of your own way, read today's article.
    Date of Article: 25Aug2008
    Category: Business - General
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  • To Market or Not To Market: The Double-Edged Sword of Self-Promotion
    This article deals with the wicked and wily double-edged sword of self-promotion. Have you ever felt strange about marketing your services for fear of people thinking that you're desperate, that you NEED business? In this article, I share with you my formula for avoiding the awkward predicament of self-promotion and exactly what to say to not seem desperate for business.
    Date of Article: 18Aug2008
    Category: Business - General
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  • Clients Want Easy Shortcuts
    I often talk about making it EASY for people to work with you. Here's my experience: when you make it easy for people to work with you, they do. When it seems too difficult and convoluted, they don't. That's probably what your prospects are experiencing too when they encounter your materials. Find out how to make it a no-brainer to work with you, in this article.
    Date of Article: 04Aug2008
    Category: Business - General
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  • Make Your Initial Offer Irresistible and You'll Have To Start Fighting Off New Clients
    PULLING clients in is not only more FUN than pushing hard, it's MUCH easier. Who wouldn't rather have clients call THEM rather than pounding the pavement? Problem is, very few solo-entrepreneurs actually do anything about PULLING clients in. Most just wait for clients to come to them, with little strategy involved. For me, it's all about the Irresistible F.R.E.E. Offer and this article will walk you through how to create one
    Date of Article: 28Jul2008
    Category: Business - General
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  • It Ain't Over Til It's Over (Especially When You're Closing The Sale)
    The saying, "The opera ain't over until the fat lady sings" was originated with a sports broadcaster on a TV newscast to illustrate that while a game had just been won, the series was not over yet. And it's not just for sports or opera. In Client Attraction, it's the same, especially when you're closing the sale and new clients get cold feet. Read about my remedy for this article.
    Date of Article: 15Jul2008
    Category: Business - General
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  • If You Want To Increase Revenues, You Must Bring On An Assistant
    If you want to grow your business, hands-down, you need an assistant. Oh, I know what you're thinking! "I don't make enough mo-ney to hire an assistant yet, not right now." I too resisted at first. Then I tried it because I didn't have any other choice. But once I did, I nearly doubled my re-venues. R
    Date of Article: 27Jun2008
    Category: Business - General
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  • To Turn More Prospects Into Paying Clients, You Must Motivate Them!
    When talking about their business, most solo-preneurs make the mistake of describing exactly what they do, in boring detail. Hate to say this, but, so what... nobody cares. Instead, if you want to quickly get their attention and turn that prospect into a paying client, you'll want to say the words that will motivate them to work with you. My own personal list is all laid out in this article.
    Date of Article: 16Jun2008
    Category: Business - General
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  • NEVER Answer The ONE Question Prospects Always Ask (If You Want Clients)
    Prospects ask all sorts of questions when they meet you. But there's one question you'll almost always get and it's the ONE question you should NEVER answer. Otherwise, you've lost that prospect on the spot. Find out which question and how to use my very own Verbal Kung Fu script for avoiding the question and setting yourself up for closing the sale. It's all in this week's Client Attraction article.
    Date of Article: 09Jun2008
    Category: Business - General
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  • Your Mental Attitude Dictates Your Number of Clients AND In-come
    You may be working your tail off to market your business and yet you're still wondering why it hasn't "happened" yet. I've seen it thousands of times. An entrepreneur is seemingly working HARD to get clients, working like a dog to bring in some good in-come and yet, the results just aren't showing up. Read more about what's holding you back, in this article.
    Date of Article: 27May2008
    Category: Business - General
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  • Aim To OVER-FILL Your Pipeline of Prospects
    Too many SUCCESSFUL entrepreneurs ride the 'Feast or Famine' roller coaster.They have almost too many clients and are WAY too busy, or they're digging their well when they're thirsty. There's nothing worse than experiencing those two extremes regularly. This article will show you how to OVER-FILL your pipeline.
    Date of Article: 13May2008
    Category: Business - General
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  • Don't Give Up Too Easily (Clients Are Just Around the Corner)
    Have you ever given your all to something, experienced disappointments, and given up? What about when it comes to marketing your business? Do you sometimes get frustrated, doubt yourself, and then consider throwing in the towel? You won't ever give up again, not after reading this article.
    Date of Article: 26Apr2008
    Category: Business - General
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  • It ALL Has To Match If You Want To Create The Ideal Business
    Many solo-entrepreneurs market 'til they're blue in the face, and STILL don't attract ideal, high-paying clients. They're seemingly doing all the "right things", but producing no real results and not seeing the kind of success they so desperate want. Most of the time, it's beyond simple marketing issues. It's what's going on INTERNALLY that's botching your results: THE MINDSET.
    Date of Article: 31Mar2008
    Category: Business - General
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  • Are You Blaming Others Because You Don't Have Enough Clients?
    Many people blame others for their situation. In fact, one of the themes running through my life and the lives of my clients is that of Personal Responsibility. If you've been to my workshop and on any of my calls, you know that I believe strongly in taking responsibility (I often call it 'The No Excuses Approach') and how you cannot achieve BIG success without it. Few marketers talk about it, but it's crucial to success.
    Date of Article: 17Mar2008
    Category: Business - General
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  • UNDERvaluing What You Offer? You May Be Losing Clients
    There's always been a question in my intake packet for private clients titled, "What is holding you back or slowing your progress?", as it relates to attracting the clients they need. Having worked with many hundreds of clients over the years, I've seen it ALL. Many question their ability to bring VALUE into the marketplace and this costs them lots of potential clients. See how, and what to do about it, in this article.
    Date of Article: 09Mar2008
    Category: Business - General
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  • Think Like an Instant Billionaire
    Most solopreneurs I've talked to over the years have VERY LOW expectations of what they can actually make in self-employment. Believe me, it's so much more than you think, but you've got to wrap your mind around it. One easy way to stretch your thinking about what's possible for you is to begin THINKING and LIVING like a Billionaire. Do you have what it takes? Let's see!
    Date of Article: 24Feb2008
    Category: Business - General
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  • Turn Indecisive Prospects into Paying Clients
    Imagine that you've marketed your services, attracted a prospective client, set up an initial consultation and gone through the whole sales process. Sometimes, no matter how hard you tried, that prospect didn't sign up on the spot. This probably means you've lost them for good... UNLESS you know about the proven method to get indecisive prospects to slide right into your practice, instead of slipping through your fingers.
    Date of Article: 20Feb2008
    Category: Business - General
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  • How To Be Your Own Best Advertisement (Without Being Client Repulsive)
    Entrepreneur Magazine called yesterday to get my take on how to be your own best walking advertisement without becoming offensive, off-putting or in people's faces. There's definitely a fine line between authentic self-promotion and being pushy. Today, I share with you one of the tips I gave the editor for making people aware of your problem-solving resources, without becoming 'Client Repulsive'. Enjoy!
    Date of Article: 11Feb2008
    Category: Business - General
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  • It's Not Procrastination, It's Fear of Rejection (Get Past It and Get Marketing)
    Have you ever been stopped in your marketing tracks because of fear of rejection? The fear of reaching out to people, fear of failure, fear of success or fear of not doing something right? I think it's innate for many of us. Problem is, it holds us back from doing what it takes to get clients. Well, it's got to STOP. Find out exactly what I've used to get past some of my own fears & get out there in a big way, all in this article
    Date of Article: 21Jan2008
    Category: Business - General
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  • Does Your Voicemail Get You Clients? Time to Change That!
    If you're serious about attracting clients consistently, I believe you should use every single piece of marketing "real estate" you can. We're talkin' systems that PULL in clients without you having to do much. In this article, I show you that it can even be as "little" as using your outgoing voice mail to get new paying clients.
    Date of Article: 25Dec2007
    Category: Business - General
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  • Stop "Moving Your Own Piano" (You'll Then Attract More Clients While Making More)
    At one point or another in your business, you've had the opportunity to move up to the next level of success and it required a certain investment: in hiring someone, in creating systems, in yourself. Problem is, you may have stopped yourself by using the excuse of "not having enough mo.ney. It's a mindset that keeps you playing small and limits your growth. Sinatra didn't move his own pianos. Are you?
    Date of Article: 17Dec2007
    Category: Business - General
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  • Think BIGGER About What's Possible For You and Get Out of Your OWN Way!
    Most entreprenuers have very LOW expectations on what can be made in self-employment: between $50,000 and $150,000 is what they tell me. Using SYSTEMS and LEVERAGE techniques, you can create an income that is FAR beyond what you've ever thought attainable for yourself. But first, you've got to BELIEVE it's possible for yourself. See how, in this article.
    Date of Article: 09Dec2007
    Category: Business - General
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  • To Attract More Clients, Plug Into Your Purpose
    When I see entrepreneurs drag their feet in marketing, or if they're having a difficult time even though they're marketing, it's usually a sign that they're not plugged in to their purpose, as opposed to procrastination. This article will help you stop using WILLPOWER and instead, be pulled by your PURPOSE. Enjoy!
    Date of Article: 08Dec2007
    Category: Business - General
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  • Focus on the "Low Hanging Fruit"
    Following up on leads is 90% of the game, right? At least that's what we hear. You spend all this time networking, marketing yourself, making calls, looking for the right client, but what's the point of it all if you don't have a way of tracking and responding to the leads you DO have? Perhaps your prospects are slipping through your fingers? This article will show you my ongoing simple technique for keeping track of it all. Enjoy
    Date of Article: 25Nov2007
    Category: Business - General
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  • Make Your Initial Offer Irresistible and You'll Be Fighting Off Clients
    PULLING clients in is not only more FUN than pushing hard, it's MUCH easier. Who wouldn't rather have clients call THEM rather than pounding the pavement? Problem is, very few solo-entrepreneurs actually do anything about PULLING clients in. Most just wait for clients to come to them, with little strategy involved. For me, it's all about the Irresistible F.R.E.E. Offer this article will walk you through how to create one.
    Date of Article: 11Nov2007
    Category: Business - General
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  • You Don't Need to Learn MORE to Get Clients
    For years I've noticed how many of my clients stopped themselves from marketing BIG because they needed to learn more. They'd already gone through the required training, and many were certified, but it was like something strange was in the punch bowl and thwy were all drinking it: the "I'm Not Enough Yet" fruit punch. Ever feel that way? If so don't miss this article.
    Date of Article: 19Oct2007
    Category: Business - General
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  • Make Your Message Irresistible and Clients Will Flock to You
    To attract clients consistently and with little effort, your message must be clear and it MUST stand out, and the easiest way to do that is to have an expertise or a niche. So, what’s stopping YOU from having one? I’ve come up with 2 reasons most people don’t niche, and why most people niche the WRONG way! If you want to start making a lot more mo-ney, while working less, this article is a must read.
    Date of Article: 09Oct2007
    Category: Business - General
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  • In Client Attraction, Focus on Service, Not Accumulation
    The ‘high-achiever’ sets high goals and then does what it takes to make those goals happen. The ‘overachiever’ seems to want to accumulate just for the sake of accumulating. For this type of person, it’s RACE, not PACE. Problem is, this behavior causes you to paddle upstream in Client Attraction and income-building.
    Date of Article: 29Sep2007
    Category: Business - General
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  • Get Past Procrastination and Into Client Attraction: My 5 Steps to Getting Things Done
    Sometimes, procrastination gets the best of us solo-entrepreneurs (you too?). It seems that everything is priority and we tend to put some things on the back burner. The thing is, if the items on your to-do list have to do with marketing, you dont want to ignore them (especially if you want a full pipeline of prospects in 6 months). This Client Attraction article will show you exactly how I go from procrastination and into Client Attraction.
    Date of Article: 09Sep2007
    Category: Business - General
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  • Make Your Business a Well-Oiled Machine (and You’ll Have More Clients)
    I believe the key to more clients, more in-come, and more time off, is making your business run like a well-oiled machine. If it’s not, then your business is probably running YOU, as opposed to you running your business. And that means lots of stuff is falling through the cracks, which means lost opportunities, fewer clients and less mo-ney coming in. The solution to making things run smoothly is in this article.
    Date of Article: 30Aug2007
    Category: Business - General
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  • Is Your Business Card Useless or Is It Client Attractive?
    This article will show you how to make one of the most common business “tools” a Client Attractive one: the business card. You can have one that gets clients to call YOU or one that goes into the “circular file” once they get home. Which do you want? Read on to find out how to turn your business card into a serious marketing tool that gets you clients and ramps up your referrals on its own.
    Date of Article: 23Aug2007
    Category: Business - General
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  • Stop “Moving Your Own Piano” (You’ll Then Attract More Clients While Making More)
    At one point or another in your business, you’ve had the opportunity to move up to the next level of success and it required a certain investment: in hiring someone, in creating systems, in yourself. Problem is, you may have stopped yourself by using the excuse of “not having enough mo.ney”, a nasty case of self–sabotage. It’s a mindset that keeps you playing small and limits your growth. Sinatra didn’t move his own pianos. Are you?
    Date of Article: 01Aug2007
    Category: Business - General
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