|
Article Directory :: Business - General Articles
If you're serious about attracting clients consistently, I believe you should use every single piece of marketing "real estate" you can. Whether you've been in business for one year or 22 years, when you're marketing your business, you want to have systems in place that PULL in clients without you having to do much to make it happen.
It can even be as "little" as using your outgoing voice mail as a Client Attraction tool. One of the key things you can do to PULL people in that most people in business do not do, especially when they're working from home, is have an outgoing message on your voice mail or answering machine that describes exactly what you do, for whom, and what results they can expect.
The idea here is to have your voice explain what you do and how to give you referrals. So, instead of saying, "Hello, it's Mary, leave a message," you can say, "Hello, it's Mary of so-and-so business, helping (insert target audience) who struggle with (insert common problem) achieve more (desired outcome)."
Once they know exactly what you do and for whom, don't forget to list the best ways to reach you (other than phone): your e-mail, your website, and your tag line. Oh, and don't forget to include a call to action, like inviting them to visit your website and signing up for something. There are lots of different ways you can use your voice mail outgoing message as a way to get new clients. Remember to keep it pretty short or people will not want to call back.
You'd be surprised how many people over the years became my client, when all they had originally was my phone number. As a result of the voicemail, they all told me they went onto the website, signed up for the ezine, attended teleclasses, and after a while, wrote in to say they were ready to work with me. Not bad for a simple voicemail message!
My motto around marketing real estate? "If you've got it anyway, use it to attract clients!"
YOUR ASSIGNMENT:
Create an outgoing message that can also act as a marketing tool, if it is brief. Include your tagline and e-mail address if it is easy to remember, direct callers to your website, and make sure to tell them about your newsletter or list any upcoming workshops you are promoting. You'll not only impress callers, you might just get a few new clients out of it.
Interested in more of these simple, highly effective marketing tools that attract new clients in the "real world?" Then it's time to invest in a step-by-step marketing system that will feel easy and authentic to you.
The Client Attraction Home Study System avoids all the unnecessary stuff and instead gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It's all step-by-step, not a big mishmash of things. So, you do step one of the system, and when your done with that, you move on to step two and so on. You can get it at http://www.TheClientAttractionSystem.com
 EasyPublish™ this article - publishers click here
More articles by Fabienne Fredrickson
|
Free Report!
Ten Essential Secrets Of Article Marketing ... Grab Your Free
Copy Now:
Need Content?
Regular Top Quality Content for your Blog, Ezine or Website ...
Delivered Direct,
For Free!
Click For Details
Arts & Entertainment
Automotive
Business - General
Computers & Technology
Finance & Investment
Food & Drink
Health & Fitness
Home & Family
Internet Marketing/Online Business
Legal
Pets & Animals
Politics & Government
Reference & Education
Religion & Faith
Self-Improvement/Motivation
Social
Sports & Recreation
Travel & Leisure
Writing & Speaking
|
