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Online MLM Business - Web Promotion That Works

By Gavin Evans

Republish: EasyPublish™ Published: 19Jan2008 Word count: 919 Viewed: 350 time(s) Get Free Content For Your Site

The aim of this article is to show how using some recognised traffic generation methods and a consistent and regimented weekly work routine, can bring a constant and ever growing flow of organic (free) traffic to your online MLM business.

I first became involved in the online business world five years ago, when I joined my first internet based home business. Like many newcomers, I had high hopes of making big bucks in a relatively short space of time. I started to attend the usual networking presentations and meetings to try and get my business off to a flying start. There were two questions I always wanted to have answered. How did the top networking leaders within my company get to where they are and what was their secret?

At the start of my online experience I was a long way from being internet savvy. It took me two and a half years of going absolutely nowhere, to realise that it was imperative to have an online presence at the very least if I was to turn what I had into a successful online MLM business. Besides, my dreams of being financially secure were still far from being realised. I knew very little at this time about websites and what went into creating them, so I did some research. I found a company who on the face of it looked very professional, had some top clients on their books and gave me the impression that they would not only build a stunning website for me but would also optimize the site for the benefits of the search engines; a practice otherwise known as search engine optimization (SEO). I parted with a considerable sum of money and then sat back and waited for this influx of visitors to my business.

This traffic never arrived and I found myself out of pocket and right back at the beginning. I then decided that it was really time to get to work, so I started to learn about website development and SEO. The basic principle I discovered, was to firstly do some research on appropriate and profitable keywords around which to base the content of each web page. By profitable, I mean words that have a good monthly search volume but relatively few other web pages on the internet containing these words / phrases. Finding and refining this batch of quality keywords quite simply leads to your site being positioned higher on the search engines. Just weeks after publishing my first website, I began to find it by searching Google with the keywords that I used to build the pages in the first place. At first, there was just a trickle of visitors but as I continued to add new content rich, keyword focussed pages, this traffic gradually increased.

My SEO research taught me that another essential tool in website development is building links to your website from other sources. I now use three methods of linking to my site which have dramatically increased my visitor numbers. I submit my site to web directories and social book marking sites on a weekly basis. The method of linking which has given me the most significant increase in traffic, coupled with improved search engine ranking, is article marketing. I write informative articles based on the topic of my online MLM business, which I then submit to a selection of the best article directories on the web. I select what I deem to be the best directories based on their Google page rank and Alex.com traffic ranking. All these articles then contain a link directly back to my website.

There are four major advantages of publishing articles in these top article directories. Firstly, you will receive a certain level of traffic to your business from people who find your article on one of these directories. Secondly, because these sites already receive high traffic numbers, there is a good chance that your articles will be indexed within the search engines that much quicker, providing them with further exposure. Thirdly, a lot of second and third tier directories will take your articles from the mainstream article directories and publish them on their sites as well, giving you further back links to your website. Finally, all these back links will lead to an inevitable jump in your search engine rankings, which will lead to increased traffic numbers as a result.

Now that I have two very well optimized websites, my weekly routine is simple. I religiously write two articles every week and submit them to the top article directories and social book marketing sites. If I had never had that disastrous experience with that so-called SEO firm, I would probably never have learned the skills that are now very much the back bone of my business.

I now have an ever increasing stream of free, organic traffic to my sites on a daily basis which has in turn lead to me having a successful online MLM business.

Whether you decide to follow suit and take the avenue I have gone down, or follow a slightly different course in your online promotion, a few things are essential; make sure you research the promotional method(s) well and become an expert in your field. Give yourself a weekly plan and follow it because in this business consistency and persistency will win the day.

Do not be mistaken though; this is hard work but believe me the effort is worth making if you genuinely wish to build a successful online MLM business.

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