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Author: George Chao

The Philosophy of Traffic

What amount of traffic is considered sufficient? Does your website need hundreds of visitors? Will there be thousands of visitors?

What we call a successful website traffic, it is never JUST about HOW MUCH traffic one can bring. Indeed, if it were only about how many visitors...you could even drop several hundred dollars and draw in hundreds of thousands of the cheapest visitors possible...and your job would be done, right?

Wrong!!!

Here is the secret. Regardless of whether it's through free or paid traffic, you need to attract the RIGHT type of visitor. There is no hope of making a sale if the traffic is not interested in the products and services that are being offered.

Let's compare this to what happens in the world outside of the internet. For example, if you are a small landscaping store, you probably sell mulches, topsoil, and other ground covers. It's going to be very hard to make a sale if the people who come through the door live in apartments. Who would need to come to your shop in order to sell your landscaping inventory? Are you able to identify and give full description of your customer?

Being in the shoes of a customer is the very beginning of a winning philosophy. What is it that they desire? What is it that they require? This is really what you have to do while you decide upon the type of traffic routed to your site

Let's turn our attention to the online world of business. With respect to the service or product that you are actually selling, let us begin with the assumption that a market realistically exists for the service or product. Because buyers seek solutions for problems, you will need to know where they go when they desire information. They will be conducting research using the internet. They will go to their preferred search engine and look for free info. If you want to translate your information into the results, you must answer their problem via a publication, a blog, a Youtube video, a podcoast or any other brief media to share information over the World Wide Web. If you want a pro-active client or customer, make them follow the call to action and bring crowded, captive audiences at your website.

A suggestion to entice hits to your site is to provide a choice of freebies. Gain credibility and a rapport with your new lead before working on the second step of converting them into buyers.

Traffic sources such as forums, YouTube, article and podcast directories are great for producing targeted free traffic. And while initially it may just bring in hundreds instead of the thousands you were eagerly anticipating, you should keep in mind that all of these visitors have great potential as customers since they have already shown an active interest in your area of goods and or services.


George Chao- Do It Your Self Internet Marketing& 101 Marketing Strategies & Internet Marketing Forum .
 

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