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The Black Hat Virus

By Glenn Dietzel

Republish: EasyPublish™ Published: 09Sep2008 Word count: 586 Viewed: 140 time(s) Get Free Content For Your Site

Anybody can be affected by Black Hat Marketing tactics and therefore everyone needs to be aware of the 5 steps a black hat marketer takes to start a Black Hat Virus.

A Black Hat Virus being the worst kind of virus is created by the "bad guys" the Black Hat Marketer's who combine elements of truth with elements of dishonesty. It does what Mark Joyner discusses in his book, Simpleology, which is to get the market place to agree upon some basic truths, and then take them down a path that simply cannot be verified. A definition of the "bad guy" is the Black Hat Marketer who manipulates marketing techniques and strategies to undermine someone else's promotion or leverage another's success for their own success. The "good guy" is the White Hat Entrepreneur who is someone who puts value on one's prospective clients first. This person combines one's passion and expertise and creates incredible value from the person's unique perspective (UPP) and one's system for solving defined problems (USP).

How The Black Hat Marketer Infects You With His Virus:

1. Where is their focus?

The Black Hat Marketer makes a decision to focus on 'you' and not the value that you can put into the market place. This is always a recipe for disaster; 'business-in-a-box' products don't work. Not every marketer that creates these kinds of products is a black hat marketer, but they are preying on the 'quick rich' mentality that always leads to disappointment to those who buy these products.

2. Do They Have Case Studies?

The Black Hat Marketer creates the virus by piggy-backing on the success of the White Hat Entrepreneur instead of creating their own case studies. This is one of the reasons that every program should be case-study driven. For example, in Author and Get Rich each chapter ends with a case study.

3. Do They Have Social Proof Of Partnerships?

The Black Hat Marketer advertises to the media that this person and the White Hat Entrepreneur have a great partnership. In the Recommendation Age, you must have social proof or you are dead in the water. Every media release that we produce today is case-study driven. Again, when you come from the place of that sweet spot which is the intersection of your passion/expertise, you come from a unique place that incorporates your UPP, which is one of the keys to carrying a virus into the market.

4. Half-Truths

The Black Hat Marketer uses half-truths—the ultimate black hat deceptive technique—to promote the relationship to the world in the best form of social proof today—the power of promoting through the power of the media. We have all been conditioned to believe the words of an expert. It's the strength of Milgram's Law and the fact that if you do not have a book in The Recommendation Age, you are a nobody. In fact, think about the last interview you watched on Larry King Live, CNN, or FOX News. Did you once question the words of the expert being interviewed? And did you realize that the person being interviewed was an author? (In fact, the expert must be an author in order to gain the media coverage in the first place.)

5. Unknown Joint Ventures

The Black Hat Marketer fails to let the White Hat Entrepreneur know that there was a 'supposed Joint Venture' created between the two! This is the ultimate form of deceptive Black hat Joint Venture partnership.

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