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How To Use The Socratic Method To Create And Sell High Priced Programs

By Glenn Dietzel

Republish: EasyPublish™ Published: 20Dec2008 Word count: 750 Viewed: 176 time(s) Get Free Content For Your Site

Have you ever dreamed of playing it big as an entrepreneur? Have you ever wished that there were a way to position your expertise above your competitors who have 10, 20 or even 30 years of experience on you?

I can fully understand. As a former vice principal of an elementary school I can remember the fear of not only learning to become an entrepreneur, but getting over the fear of playing big.

Yet, within a year of leaving my job I had successfully discovered how to create and sell programs that ranged from $5,000 to $50,000. Within 18 months of leaving my job I had sold my first $100,000 program.

If you are interested in building this kind of cash flow for your business, here is what you need to know about what I discovered using the power of the Socratic Method.

What is the Socratic Method? It is the ability to ask more penetrating questions than what your students are asking to help them understand a new paradigm.

All of us use this all the time. How many times has someone invited you for coffee at Starbucks and asked you a question that was perplexing them. How many times have we come back with a question that elicited a powerful 'ah ha' moment with that person?

That is the power of the Socratic Method — answering a question with a better question which provides the foundation for understanding how to solve a perplexing problem.

Here is how to use the Socratic Method to compel your market place to choose only you—even if you are just starting out. The key is to be viewed as the objective standard of your market place. What is the best way of doing this? It is in your ability to control the Silent Q&A session that your target market is having.

The Silent Q&A session is what controls your target market's behaviour. Behavior is the product of thinking and all thinking is grounded in a pre-programmed question and answer session that we all have with ourselves.

The problem is that this happens in the subconscious mind outside of our awareness. So how can we interrupt this powerful pre-programming? We can do this easily using the Socratic Method. Here is how to make the Socratic Method work for you;

1. First of all, recognize that your ideal clients have a series of questions that they think that they should be asking. There are the questions that they really should be asking. Your job is to have them ask the right questions not just of you, but of your competitors.

2. You can easily control you target market by teaching them the correct questions to ask of your competitors. Do you see the strategic positioning that this creates for you? Instead of trying to get potential clients to purchase from you, your job is to teach them the correct questions to ask of your competitors.

In doing this, you automatically position yourself as the standard of your industry. In this way, you position yourself away from selling to you ideal clients. Instead, you allow them to purchase from you. This is an important distinction in sales. It is all the more important in creating and selling the most expensive programs in your niche.

3. Finally, you should use software to position the power of the Socratic Method for your business 24/7. I know of no other software that is uniquely fitted to do this then the Expert Positioner Software. The genius of this software is that it not only allows you to position your company as the standard of your industry 24/7, but it effectively eliminates your competitors through the creation of a strategic rating system.

Use the Socratic Method to build instant 'Ah Ha' moments with your target market. Remember this powerful concept. If you can provide powerful education to your ideal clients in merely the questions that you ask, they will automatically think the following: "If I have already been educated better than I have been before and just from a series of questions, imagine what this person can really do for me!"

Now that's the Q&A Session that you want to program in the minds of your target market. When you can do this, you position yourself away from price and toward value. It is only through properly positioning your value you will find the real ticket to wealth as an entrepreneur.

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