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The term 'Direct Marketing' seems to conjure up images of catalogues, direct mail, even emails. But relying on magazines as part of a system process for direct marketing? That seems a little improbable. Surprisingly, though, magazines, or to be more specific, the direct response ads that we see in magazines happen to be an extremely subtle, yet tremendously successful direct marketing technique.
Believe it! Those seemingly insignificant ads with blurbs and cutout coupons and bold headlines are a fantastic tool for your direct marketing needs. Because truth be told, prospects do respond to this direct marketing technique by filling out small coupons or dialing in to the toll free number. If you examine them closely, you will see that most of these ads offer a free benefit to the reader. It might be a free trial or a free report, but it galvanizes the reader into action.
But how does that enhance your direct marketing effort?
Direct response ads seamlessly integrate two purposes: one, they introduce your product or service and two, they include a coupon for interested readers to fill out and submit back to you, or a toll free number where they can call you up. That means you are able to build a bona fide database of potential clients who are interested in your product and would like to get more information so they can come to a buying decision, or would immediately consider buying your product. That's great news for any direct marketer!
Another valuable feature of utilizing magazines as a direct marketing approach is that you are able to reach your niche market. With over 2000 special interest magazines in print these days, you can research the demographics of their subscriber base, and discern whether or not they fit your audience profile. You can also note the regional distribution pattern of a magazine prior to selecting it as your direct marketing vehicle. This enables you to reach the exact TA in the desired geographical region.
For example, if you market golf carts, why would you decide to waste your ad budget on a big ad in an all-purpose newspaper or magazine that covers politics, fashion, sports, and current events and sells in an area that has zero golf courses?
Why waste your ad budget on vastly divergent reader profiles, when you are not even sure that they are even interested in golf and therefore may or may not be interested in your golf carts? Instead, it'd be smarter to buy a small direct response advert in a special interest magazine that is centered around golf. That easily segments the prospects as people interested in golf. And that means you will reach a target market with clearly identifiable interests.
Guy and Alicea Artuso have seemingly 'cracked the code' for creating an endless stream of highly-qualified visitors to their various websites. Helping others who are looking to achieve their goals is what they are passionate about. Pick up a free copy of 'As a Man Thinketh,' and learn more tips and techniques that Guy and Alicea use everyday to create Instant Income Streams on demand at their official site : Get Your ~ FREE ~ Copy Here!
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