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Hidden Profits

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Published: 29Apr2008
Word count: 753
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Do You Want To Know Where The Hidden Profits Are In Your Business?

You really do have hidden profits in your business and all of us are trying to find out where. To get you headed in the right direction I want to relay a story to you that I found very interesting and deals directly to this point. It deals with your observations of your surroundings.

Are Keeping Informed About Your Industry?

I subscribe to dozens of publications, newsletters and ezines to find that edge that many businesses are missing today; especially in your business in 2008. I was reading an article by Travis Miller and Jimmy Vee and I want to share some of their article with you. It began like this:

How Do Others See You?

More than 300 years ago a young mathematician was resting under an apple tree when he got "beaned" on the head by a falling apple. It is this instance that is believed to give Sir Isaac Newton an inspiration to formulate his theory of Universal Gravitation.

But that story is an exaggeration cartoon of the actual facts. The true story, as presented by John Conduitt, Newton's assistant, portrays a far less amazing and dramatic event. The truth is believed to be more like...

"While Newton was pensively meandering in a garden his thoughts about the power of gravity (which brought an apple from the tree to the ground) were not limited only to bringing an object to the ground. The effects, Newton realized, extended much further than usually thought."

Therefore, the inspiration every one believes to be the catalyst of Newton's success was not a freak accident or an unduplicatable process. It was really just a small observance in a totally unrelated field.

Are You Asking The Right Questions?

Newton's success was dependent upon his ability to see things that were going on around him and apply them to his field of study. His success didn't come from a single or turnkey action but by his ability to observe and ask better questions.

Now, before you can ask better questions you must see things differently. Have you observed any changes in the way people are responding to your ads or what questions your customers are asking when they come into your business? What concerns have your customers brought to your staff and are you able to address those concerns satisfactorily?

How Often Do You Hear Yourself Saying, "I'm not doing as good as I would like to, but I know things will change soon."

If you're like most business owners, you're sitting under a tree waiting for an apple that may never fall. You're a professional, you believe that attracting new customers, convincing them to buy and getting them to eagerly refer others is something that comes easily because you've been in this business for some time. You believe that because when you opened your doors, got the word out about providing excellent service and quality products your customers would keep coming.

The most frustrating part is when you see someone else, maybe a competitor, someone with less experience or less skill, just open their doors and unexplainably, Ignite Their Business To The Next Level during a time when a recession is looming, higher gas prices and a shrinking dollar value.

Why Do Other People Get What You Deserve?

Does the other guy know something you don't?

The truth is, the more you get rooted and educated by the common thinking of your industry herd the less chance you have of ever succeeding.

Attracting new customers and clients is actually an easy duplicatable and scientific process. In fact, with a little observing and the right tools you can have high quality prospects coming to you instead of you busting your butt and wasting your money trying to find them.

The Hidden Profits Buried In Your Business...

Just like Newton and Gravity there is a hidden wealth of profits, breakthroughs in marketing and cash buried in your business that you are missing out on. Partly because you don't see them and you are possibly too close to your industry and to your business. You have a lot of yourself invested and you don't have the tools to see things objectively and ask the right questions.

Learn how you can get the tools that could help you ask better questions, create a process that can be done over and over and produce quality customers that look for you and happily pay for what you are selling.

Hal Hoadley has been creating direct mail marketing events for multi-million dollar companies for 24 years. His marketing skills have produced million dollar sales in various markets through out the United States. Recently, Hal has put together a marketing plan that is guaranteed to get attention. He calls it "The Ultimate No BS Marketing Plan". http://www.lahpromotions.com

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