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Article Directory :: Business - General Articles
In the online marketing world, we talk a lot about the importance of building our list. Usually what we mean by that is our email list (gathered by some kind of autoresponder program like Aweber) of prospects and clients.
But what I've figured out in learning all about online marketing and having some ups and downs of my own, is that there is definitely more than one kind of list. And just as importantly, you need to have all these lists working together in order to achieve maximum success for your business.
Let's take a look at what these different lists are and how they interact with each other:
1. Prospect List
These are the people that come to your website and opt-in to receive your free-giveaway or a free ezine subscription. They have said yes to being on your list and receiving email updates about your products, services and other valuable information you are eager to share with them on a weekly or bi-weekly basis.
Some of these prospects will become customers of yours. Some of them will tell other people about your products or ezine and you'll get new prospects and new clients. Some will sign up as affiliates and promote your services and products for you.
2. Customer List
These are the people who have bought at least one of your offerings and you continue to communicate with them via your email marketing and other tactics.
Some of these people will keep buying from you - not just once, twice or three times but over and over if your products and services are worth it. Some of these people will become your number one fans and will tell other people about you, thus adding to your prospect and customer lists. Some of these customers will become joint venture partners and affiliate partners.
3. Affiliate List
These are the people who become in a sense your online sales force.
Some of these people will send you first time customers through their promotion of your business to their different lists and contacts. They will also forge joint ventures with you.
4. Joint Venture List
These are the people you will partner with and have joint ventures and strategic alliances with.
Some of these people will gain you new prospects, customers and affiliates. They'll also introduce you to more joint venture opportunities and new business opportunities.
Take any one of those lists, take the time to build and nurture it, and you will create the opportunity to build the other three lists at the same time.
That's what smart marketing is all about - use everything to build everything else.
Jody Gabourie, The Small Business Marketing Coach, teaches small business owners and entrepreneurs how to take action with their marketing in order to get more results and more profits. To learn all about her unique "done-for-you" ebooks called Ready Made Marketing Plans™ and to sign up for her FREE special report, ezine and articles, visit her site at http://www.JodyGabourieMarketingCoach.com
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