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What's the Best Format for Your Teleseminar?

By Jody Gabourie

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Published: 16Mar2009
Word count: 425
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Teleseminars are fast becoming one of the most valuable marketing strategies you can use to grow your opt-in subscriber list, your list of clients and your revenue. The power of teleseminars is that you can connect more readily with your audience and can do it easily, inexpensively and quickly.

There are several different formats for teleseminars and although they are very similar in many ways, there are subtle differences. You need to determine what your format is in order to do the most effective promotion for your call.

The first decision you have to make is whether your teleseminar is free or people have to pay to access the call. The second decision is whether the call is open to the public or just to a specific list (yours or someone else's).

Regardless of whether it's free or not, these are the main types of teleclasses you can hold:

* Q&A calls

* someone interviews you

* preview calls for a new program, services, workshop, membership group

* you give a class or how-to instructions on a specific topic

* you interview experts

* part of membership benefits for a specific group

* you review a product or service

Which format you choose for your teleseminar may change for each teleclass you give. Some teleseminars will be one-time deals and some will be part of an ongoing marketing strategy.

Determining which format you want to use is dependent on several things:

o your target group: what do they need and how do they like to receive information?

o the size of your list: is it feasible to charge or get enough people to the call?

o your objectives for the call: is it to introduce something, gain exposure, build connection, provide information, etc.

o existing materials: do you have something you can talk about or should you "spotlight" someone else's product or service? o your money and time resources: how much time do you have to recruit other people? How much money do you have to spend on webpages, buying specific software, getting a large-capacity bridge line?

o your level and preference of communication: do you like to talk? Can you write a script? Or is it easier to get someone on as a guest speaker?

o your knowledge on the subject: can you give a teleseminar alone or should you have experts?

Don't let all these questions scare you away from doing teleseminars. These are easy to figure out and once you've decided on the answers, holding a teleseminar becomes a really easy process - and a lot of fun!

Jody Gabourie, The Small Business Marketing Coach, teaches small business owners and entrepreneurs how to take action with their marketing in order to get more results and more profits. To learn all about her unique "done-for-you" ebooks called Ready Made Marketing Plans™ and to sign up for her FREE special report, ezine and articles, visit her site at http://www.JodyGabourieMarketingCoach.com

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