Article Directory :: Business - General Articles

5 Types of Business Blogs

By Jody Gabourie

Subscribe to Jody Gabourie's RSS feed using any feed reader!

Republish: EasyPublish™
Published: 17Apr2009
Word count: 417
Viewed: 169 time(s)
Bookmark this article using any bookmark manager!
Get Free Content For Your Site

Before you even start creating your blog you need to be clear on what kind of content that your prospects and customers want and have need of.

Then you can start to figure out how you're going to "package" this content. What I mean by that, is how are you going to present the information - what type of blog are you going to have?

Although blogs are as individualistic as each business is, there are 5 common types of blogs that businesses use:

1. consultant blog

- usually is one person sharing their opinions, observations and advice

- a way to highlight your expertise in a specific area and build an active readership who trust you to guide them

- used by service-based businesses such as professional organizers, marketers, coaches, financial planners and so on

2. specialty blog

- written by one or more contributors who focus on a subject of shared interest (i.e. weight loss, spiritual practices, golf, animal lovers, car collectors)

- builds an online community and encourages connection and interactivity

- used by businesses that service that particular common interest in some way

3. feature blog

- showcases creative type of business

- can have lots of pictures of recent projects, video clips, audio clips of songs/music, links to an online store, information and sign up for events

- used by artists, designers, musicians, performers, illustrators, authors, speakers, custom furniture makers, auto builders

4. industry blog

- usually are companies that specialize in a very narrow area of their industry and often sell to other businesses

- provides information on anything that impacts the industry: trade shows, materials, new product lines, equipment innovations, industry news and shipping news

- used by manufacturers, engineering, construction, insurance, machinists and so on

5. tourist blog

- features the local area with lots of pictures and information showcasing the area

- a way to provide information for people visiting, such as: updates on upcoming events, local weather, favorite places to visit, FAQs and so on

- used by tourist attractions, water-sport companies, fishing guides, ski hills, art, music and film festivals, bed and breakfasts, and many other similar types of businesses

Take some time to figure out which type of blog would serve the information needs of your target group and the needs of your business the best.

But don't forget to make sure it's also something that you connect with and feel comfortable promoting and doing on a regular basis - as a blog is definitely a commitment for you!

Jody Gabourie, The Small Business Marketing Coach, teaches small business owners and entrepreneurs how to take action with their marketing in order to get more results and more profits. To learn all about her unique "done-for-you" ebooks called Ready Made Marketing Plans™ and to sign up for her FREE special report, ezine and articles, visit her site at http://www.JodyGabourieMarketingCoach.com

Bookmark this article using any bookmark manager! Subscribe to Jody Gabourie's RSS feed using any feed reader!

EasyPublish™ this article - publishers click here

More articles by Jody Gabourie

Free Report!
Ten Essential Secrets Of Article Marketing ... Grab Your Free
Copy Now:




We respect your privacy.

Need Content?
Regular Top Quality Content for your Blog, Ezine or Website ...
Delivered Direct,
For Free!
Click For Details


Arts & Entertainment
Automotive
Business - General
Computers & Technology
Finance & Investment
Food & Drink
Health & Fitness
Home & Family
Internet Marketing/Online Business
Legal
Pets & Animals
Politics & Government
Reference & Education
Religion & Faith
Self-Improvement/Motivation
Social
Sports & Recreation
Travel & Leisure
Writing & Speaking

More business articles:

  • Foster Partnerships With the Competition (Maria Khalife)
    A really successful business person knows that competing cannot be factored into the formula for his or her success because they fence you in and limit what you can achieve due to this restriction.

  • Effective Postcard Advertising at Trade Shows (Luie De Von)
    Joining a trade show is one effective way to let people know about your business. In this article, learn how postcards can make your marketing plan more effective when handed out in a trade show.

  • Choosing a Heavy-Duty Portable Planer (Mallory Kramer)
    For the most heavy-duty portable planing, look no further than these models from Makita, Dewalt, and Steel City. Producing the finest high-performance planing in a conveniently portable package, these tools are designed to take the planing of heavy-duty craftsmen to an entirely new level.

  • Promotional Clocks - Learn Why They Make Such Excellent Promotional Gifts (Francis Murphy)
    Promotional clocks make marvelous corporate gifts for one reason. Name another promotional item that will stay right in front of your target audience All day and get looked at on numerous occasions You won't get the same view per penny value from for example leather conference folders or promotional bottled water.read this article to learn more

  • Online Press Releases - What they are and How they Help Business (Janet Blackwell)
    The benefits of online press releases for business include more traffic to your web site, higher placement in search engines (so people can find you), and publicity.

  • Attending Events Can Boost Your Business (Linda Hampton)
    Attending events are great for any business. It can change the course of your life. Well, like the name implies, a live event is a gathering of professionals in your field of interest or business in general.

  • Should you work in a Veterinary Sales Job before working in a Veterinary Marketing Job? (Joe Blogger)
    In order for you to fully grasp everything there is to know about veterinary marketing, you should seriously consider working in the veterinary sales field, first.

  • Why Transcription Service is an Ideal Work from Home Option (Ajay Prasad)
    Transcription is the art of converting recorded audio or video files into a text format. It requires the ability of hearing the audio version quite perfectly and converting into written form in a consistent manner. There are various kinds of transcription services available like medical, legal, business, general, academic transcription.

  • How To Manage The Peaks and Troughs That Can Make Day to Day Management a Real Hassle (Leon Noone)
    When we first become managers we don't learn the truth. The truth is that management is a series of peaks and troughs: not a more or less straight line with occasional bumps in it. Unless some sympathetic mentor tells us the truth, those peaks and troughs can be very tough going.

  • Pharmaceutical Sales & Marketing Jobs (Joe Blogger)
    Sales and marketing is an integral part of any industry as it is the way and means to get customers. With effective sales and marketing, a company or business will be able to increase their earning potential and grow their business.

We Automatically Distribute Articles
To Thousands Of Publishers And Web Sites:
Submit Article
All content is viewed and used by you at your own risk and we do not warrant the accuracy or reliability of any of the information. The views expressed are those of the individual contributing authors and not necessarily those of this web site, or its owner, Takanomi Limited.
  
Copyright © 2010 Takanomi Ltd. Company no. 5629683. All rights reserved. | Privacy | Legal | Contact Information