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- What are they thinking?
Knowing exactly what your clients and prospects are thinking is a big part of the marketing game
Date of Article: 01May2008 Category: Business - General View(188) EasyPublish(119)
- Social Networking with Training Wheels
Ten ways to get started with social networking today Date of Article: 27Dec2007 Category: Business - General View(431) EasyPublish(247)
- A Sitemap for Sore Eyes
New sitemap standards make it easier for all search engines to find your site Date of Article: 26Dec2007 Category: Internet Marketing/Online Business View(292) EasyPublish(200)
- Strategy Before Tactics
Don't fall for the marketing idea of the week; build a strategy and stick to it. Date of Article: 29Jul2007 Category: Business - General View(347) EasyPublish(320)
- How to Craft a Compelling Press Release
The one page press release is still a powerful tool for generating media attention Date of Article: 21Jun2007 Category: Business - General View(322) EasyPublish(288)
- Keys to Successful PR
Earned media attention can go a long way towards winning new business and keeping current clients happy Date of Article: 20Jun2007 Category: Business - General View(297) EasyPublish(317)
- What's the Measure of One Word?
Can you or your customers define your brand with one word? Date of Article: 28May2007 Category: Business - General View(316) EasyPublish(324)
- Simple RSS Tricks
You can do a lot with this technology called RSS, even if you don't know a thing about it. Date of Article: 03May2007 Category: Internet Marketing/Online Business View(667) EasyPublish(461)
- Feeding the Small Business Ecosystem
Your business is a system of interdependent parts each feeding on the next to determine your ultimate success Date of Article: 18Apr2007 Category: Business - General View(344) EasyPublish(377)
- Create Your Own Referral Sales Force
Surround yourself with a network of competent professionals and add more value to your client relationships. Date of Article: 11Apr2007 Category: Business - General View(372) EasyPublish(274)
- 7 Steps to Local Search Dominance
Local shoppers are going online to find products and services in your town - get found when they do! Date of Article: 09Apr2007 Category: Internet Marketing/Online Business View(365) EasyPublish(294)
- Create a Marketing Kit That Educates
The typical marketing brochure doesn't demonstrate how your firm is different - create a suite of education based materials and stand out from the competition. Date of Article: 07Apr2007 Category: Business - General View(358) EasyPublish(244)
- Education is the Key to Effective Referral Marketing
The best referral sources for your business will always be the ones that know that most about the value you have to offer. Date of Article: 03Apr2007 Category: Business - General View(293) EasyPublish(251)
- TeleConversion Strategies In Action
Using telephone technology to easily reach out and convert highly qualified leads. Date of Article: 13Jan2007 Category: Computers & Internet View(494) EasyPublish(364)
- You Can't Improve What You Don't Measure
If marketing seems hard to you, why not turn it into a game, with rules, and a way to win. Create you very own Key Success Indicators dashboard. Date of Article: 12Jan2007 Category: Business - General View(470) EasyPublish(408)
- Take the Work Out of Holding a Workshop
Workshops are a great way to promote your business, but putting a successful one together can be a lot of work. This article outlines 5 great ways to get others to promote you and your seminars and put your in front of an eager audience. Date of Article: 23Aug2006 Category: Business - General View(526) EasyPublish(416)
- Education is the Key to Effective Referral Marketing
Educating referral sources is the best way to make certain that you receive referral leads that fit your ideal target market. Date of Article: 25Jul2006 Category: Business - General View(658) EasyPublish(1235)
- Question Everything
Listen to a capture every question your clients and prospects ask. Then ask some more questions. Use the techniques described in this article to build better marketing materials. Date of Article: 29Jun2006 Category: Business - General View(558) EasyPublish(551)
- 10 Essential Blogging Tools
Add these tools, tested and used by an award winning blogger, to your blog and watch your readership grow Date of Article: 16May2006 Category: Internet Marketing/Online Business View(704) EasyPublish(614)
- Should Small Business Owners Care About Web 2.0 Marketing Tools
There are several emerging trends that every small business should be aware of. This article shares these trends through examples of small businesses that have been the first to capitalize on web 2.0 and have reaped early benefits. Date of Article: 12May2006 Category: Internet Marketing/Online Business View(698) EasyPublish(686)
- How to Find a Good Story Angle to Pitch the Media
Everybody wants media coverage, but few really get how to get it. This article gives small business owners some great ideas on how to find good story angles to pitch to the media. Date of Article: 10May2006 Category: Internet Marketing/Online Business View(1495) EasyPublish(510)
- Make a Referral Offer They Can’t Refuse
Sometimes it's the clever way you promote your referral marketing system that can make the difference. Date of Article: 03May2006 Category: Business - General View(900) EasyPublish(504)
- How To Use Teleseminars To Build Your Business
Holding educational workshops has always been a very good way to build business. The problem with this strategy though is that it has become increasingly difficult to get prospects to come to workshop type events. Recently, businesses of all shapes and sizes are turning to seminars conducted by phone or teleseminars to easily present information to groups of prospects. Date of Article: 05Apr2006 Category: Internet Marketing/Online Business View(655) EasyPublish(706)
- Small Business Podcasting Demystified
A simple introduction to the powerful small business marketing tool called podcasting. Lots of links to resources and tools. Date of Article: 30Mar2006 Category: Internet Marketing/Online Business View(573) EasyPublish(767)
- The Perfect Way To Motivate Your Referral Sources
A shift in the referral dynamic can work wonders to get your network going. Try these tactics and your referral sources will be to be part of your team Date of Article: 02Mar2006 Category: Business - General View(584) EasyPublish(526)
- 7 Steps to the perfect Media Interview
An interview with a member of the press is a great way to tell your story. Use this handy guide to get the most from your interview Date of Article: 07Feb2006 Category: Business - General View(708) EasyPublish(491)
- An eCommerce Primer
The key components of transacting business on the Internet Date of Article: 27Jan2006 Category: Internet Marketing/Online Business View(533) EasyPublish(641)
- Link Swapping Is Unnatural
7 Low-cost ways to build one-way links to your web sites and improve your search engine rankings Date of Article: 19Jan2006 Category: Internet Marketing/Online Business View(636) EasyPublish(667)
- 10 Steps To Unleash Your Lead PR Machine
Take a systematic approach to generating PR for your small business Date of Article: 04Dec2005 Category: Internet Marketing/Online Business View(627) EasyPublish(565)
- The 10 Natural Marketing Advantages of Small Business - Small Is the New Big
Small business is the hottest innovation in the corporate world. This article urges small businesses to Think Big, Act Small and capture the 10 Natural Marketing Advantages of Small Business Date of Article: 20Nov2005 Category: Business - General View(715) EasyPublish(571)
- Unleash Your Lead Generation Machine
Small business marketing expert explains the virtues of a multi-pronged small business lead generation strategy Date of Article: 17Nov2005 Category: Business - General View(700) EasyPublish(545)
- Top 10 Marketing Tools
List of 10 powerful marketing automation resources and tools. Date of Article: 27Oct2005 Category: Business - General View(753) EasyPublish(662)
- Time To Move Up From the Worn Out Sales Brochure
Forget the worn out tri-fold brochure and move your prospects by educating them with a marketing kit. Date of Article: 19Oct2005 Category: Business - General View(622) EasyPublish(547)
- How To Create The Ultimate Small Business Marketing System In 7 Simple Steps
7 step system for creating the Ultimate Small Business Marketing Plan Date of Article: 18Sep2005 Category: Internet Marketing/Online Business View(820) EasyPublish(624)
- The Testimonial Writing Machine
The best way to generate client testimonials is to ask them to write a referernce to a prospect Date of Article: 01Sep2005 Category: Business - General View(3581) EasyPublish(946)
- How To Create An Instant Information Product
With this strategy you will be able to create lead generating information products in about an hour Date of Article: 25Aug2005 Category: Internet Marketing/Online Business View(926) EasyPublish(665)
- What’s On Your Refrigerator?
The secret to really discovering what your ideal client wants Date of Article: 24Aug2005 Category: Business - General View(683) EasyPublish(581)
- How To Create and Send HTML Newsletters
Guide to creating and sending HTML Newsletters - Stunning graphics and visual interest make creating and sending HTML newsletters worth the extra work Date of Article: 18Jul2005 Category: Internet Marketing/Online Business View(3041) EasyPublish(1019)
- Systematically Flood Your Leads With An Education
Don't let the competition beat you to the punch. Make yourself the obvious choice. Date of Article: 09Jul2005 Category: Business - General View(660) EasyPublish(566)
- The 2 Step Lead Generation Machine
Tired of chasing down leads that don't really want what you have to sell? Use a 2 step advertising approach and you leads will practically beg to do business with you. Date of Article: 16May2005 Category: Internet Marketing/Online Business View(936) EasyPublish(1346)
- Differentiate and Dominate
For you online or offline marketing and advertising efforts to be effective, you must get out of the commodity business and find your unique message. Date of Article: 12May2005 Category: Internet Marketing/Online Business View(770) EasyPublish(773)
- Blog and Ping – A Search Engine Traffic Bonanza
There are very many good reasons for setting up a blog for your business but, immediate search engine traffic is one of the best. Date of Article: 03May2005 Category: Internet Marketing/Online Business View(927) EasyPublish(1259)
- The Most Common Small Business Web Site Traffic Killers
Can your web site's design kill traffic? Read these common web design pit falls and learn how to make your web site's design work for you. Date of Article: 27Apr2005 Category: Internet Marketing/Online Business View(1371) EasyPublish(837)
- Referral Marketing Is Target Marketing At Its Best
The way to really put your referral marketing efforts into hyper-drive is to target and market to a referral network. Date of Article: 11Jan2005 Category: Internet Marketing/Online Business View(1599) EasyPublish(1089)
- It’s Really An Accountability Issue
If you want to accomplish your marketing goals this year – Get A Coach that can help give you the confidence to succeed and hold you accountable to act. Date of Article: 04Jan2005 Category: Internet Marketing/Online Business View(664) EasyPublish(896)
- Killer Online Marketing Strategy Goes Offline
How to use technology to automate and personalize your marketing efforts offline too! Date of Article: 29Dec2004 Category: Internet Marketing/Online Business View(828) EasyPublish(1056)
- The Purpose Driven Business
The purpose of a business is to give more life, more freedom, but until you know what more life and more freedom mean to you, it will do just the opposite Date of Article: 22Dec2004 Category: Internet Marketing/Online Business View(796) EasyPublish(931)
- Creative Customer Service Strategies
Creating a few simple ways to stay in touch with your clients can pay dividends all year long Date of Article: 17Dec2004 Category: Internet Marketing/Online Business View(911) EasyPublish(930)
- Postcards Make It Rain Referrals
A great way to put your referral marketing on autopilot is to send small little postcards every other month or so. Date of Article: 09Dec2004 Category: Internet Marketing/Online Business View(1238) EasyPublish(904)
- Worn Out Brochure Design Is Keeping Small Business Owners Down
Forget the tri-fold brochure, educate your prospects with a marketing kit that tells your entire story and more. Date of Article: 02Dec2004 Category: Internet Marketing/Online Business View(907) EasyPublish(1231)
- How To Write A Killer Press Release
Learn the right way to write a press release and you are on your way to generating positive PR Date of Article: 06Nov2004 Category: Internet Marketing/Online Business View(840) EasyPublish(1033)
- Desperately Seeking the Truth
A good story will help readers connect with your company or product. Create a marketing story and use it as a tool to connect with prospects Date of Article: 25Oct2004 Category: Internet Marketing/Online Business View(772) EasyPublish(994)
- Have You Identified the Enemy?
Identifying and commmunicating your organization's enemy, cause or reason for being can be the motivation that allow you and your people to achieve greatness Date of Article: 18Oct2004 Category: Internet Marketing/Online Business View(679) EasyPublish(801)
- Have You Sold Your Internal Customers?
Your entire staff must realize that they are part of the marketing department. Provide marketing training for these important internal clients and the rest will be easy
Date of Article: 11Oct2004 Category: Internet Marketing/Online Business View(901) EasyPublish(903)
- 80% of All Advertising Is Wasted Due To This Common Mistake
A powerful and benefit laden headline is the most important part of any advertisement. Date of Article: 27Sep2004 Category: Internet Marketing/Online Business View(778) EasyPublish(903)
- How To Create A Complete Referral Marketing System
Effective Referral Marketing requires a system. Follow these 7 steps and you will be well on your way. Date of Article: 22Sep2004 Category: Internet Marketing/Online Business View(1460) EasyPublish(1257)
- Marketing is a system, not an event.
The best marketing is made up of a series of systematic steps. This article tells you how to create and build your very own fully functioning, consistently performing, marketing system
Date of Article: 14Sep2004 Category: Internet Marketing/Online Business View(734) EasyPublish(1006)
- You Slap My Back and I'll Slap Yours
Strategic partnerships and joint ventures can help you grow your business overnight Date of Article: 31Aug2004 Category: Internet Marketing/Online Business View(711) EasyPublish(1036)
- How To Turn Yellow Pages To Gold
Effectiive Yellow Pages Advertising is a powerful lead generation tool if you know how to use it. Date of Article: 24Aug2004 Category: Internet Marketing/Online Business View(1574) EasyPublish(1395)
- The Unwritten Rules of Referral
The Rules of Referral Marketing or How to use other people's contacts, clients, and clout to generate a flood of new business Date of Article: 17Aug2004 Category: Internet Marketing/Online Business View(3195) EasyPublish(1813)
- Get Somewhat Famous
A little PR will go a long way for your small business marketing effort. This article will give you tons of PR idea startes Date of Article: 03Aug2004 Category: Internet Marketing/Online Business View(1378) EasyPublish(906)
- Package Your Knowledge
Turn your knowledge into products and watch your business soar Date of Article: 26Jul2004 Category: Internet Marketing/Online Business View(1369) EasyPublish(969)
- Target Niches Are Your Key To Riches
When small business owners focus their markeitng on tightly defined niches, the results can be stunning. Date of Article: 22Jul2004 Category: Internet Marketing/Online Business View(1514) EasyPublish(1101)
- Make Your Marketing Habit Forming
Repetion of your marketing message creates new buying habits in the mind of your prospects Date of Article: 12Jul2004 Category: Internet Marketing/Online Business View(1395) EasyPublish(948)
- Conversion Is King
No matter how great your advertising is, it's got to sell. Create a lead conversion system and watch those leads turn into paying clients Date of Article: 06Jul2004 Category: Internet Marketing/Online Business View(7307) EasyPublish(1235)
- How to create magnificent marketing materials
Forget about the tired old tri-fold brochure. Give your prospects marketing materials that clearly educate Date of Article: 25Jun2004 Category: Internet Marketing/Online Business View(1449) EasyPublish(1087)
- Educate Your Referral Sources and They Will Reward You For It
Educate your referrals sources, really teach them how to refer you, and they will reward you with very high quality leads Date of Article: 16Jun2004 Category: Internet Marketing/Online Business View(1986) EasyPublish(1020)
- Picture This - Prove Your Claims With Photos
Build trust and credibility with photo testimonials Date of Article: 08Jun2004 Category: Internet Marketing/Online Business View(1389) EasyPublish(979)
- Your Actions Tell Your Clients How You Expect To Be Treated
If you don't expect and demand referrals from your clients you are telling that you might not deserve them. Date of Article: 01Jun2004 Category: Internet Marketing/Online Business View(1376) EasyPublish(923)
- The Single Most Powerful Small Business Marketing Tool On The Planet
Very few small business owners understand the power of a simple marketing plan Date of Article: 22May2004 Category: Internet Marketing/Online Business View(1500) EasyPublish(881)
- Marketing - The Way To Make What You're Really Worth
Small business owners need to focus on the activities that have the highest payoff. Here is a little formula that shows why marketing has the greatest ROI of any business activity Date of Article: 17May2004 Category: Internet Marketing/Online Business View(1423) EasyPublish(14256)
- Why Every Small Business Owner Needs Two Websites
In order to properly tell your story you should have two websites - one that presells and one that sells Date of Article: 04May2004 Category: Internet Marketing/Online Business View(1782) EasyPublish(942)
- Fire the CEO
No matter what your title, the most important job of the small business owner is marketing. Date of Article: 27Apr2004 Category: Internet Marketing/Online Business View(2350) EasyPublish(1271)
- Consistency Builds Trust
Consistent contact with your prospects is the key to being top of mind when they actually make the decision to purchase Date of Article: 20Apr2004 Category: Internet Marketing/Online Business View(1504) EasyPublish(1044)
- Is Your Website Ready For Local Search Engine Traffic?
Local search is coming to the web and small business owners who understand how to get found in their own home town will have a leg up on the competition Date of Article: 16Apr2004 Category: Internet Marketing/Online Business View(1482) EasyPublish(1875)
- Triple Your Business In Three Ways
Marketing is so much more than lead genetation and advertising. To grow a small business you must master the 3 primary functions of markeitng - Lead Generation, Lead Conversion, and Client Reselling...everything else is just gravy on the cake...or is it icing? Date of Article: 04Apr2004 Category: Internet Marketing/Online Business View(1497) EasyPublish(1034)
- Google AdWords and AdSense - A dynamic small business marketing duo
The small business owner has plenty of reasons to get very aggressive about using the Internet as a marketing tool. Google recently made it a no-brainer Date of Article: 01Apr2004 Category: Internet Marketing/Online Business View(1671) EasyPublish(1307)
- Blogging For Business - Great reasons for every business to start a weblog
Weblogs are all the rage and now their is good reason for small business owners to jump on the bandwagon. This article demonstrates why and how Date of Article: 23Mar2004 Category: Internet Marketing/Online Business View(1381) EasyPublish(1824)
- Lumpy Mail Gets Your Message Through
Small business owners need an unfair advantage to capture the attention of information overloaded prospects. Use lumpy mail and you can expect direct mail responses of up to 80% Date of Article: 16Mar2004 Category: Internet Marketing/Online Business View(2316) EasyPublish(1283)
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