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Other Authors
- Why Use Deep Insight for the Challenges You Face?
Gordon Bethune, the former Chairman and CEO of Continental Airlines used to say, "If you have a buger on your nose and your team says, boss you look great today, because they are too afraid to tell you the truth, then you have a real problem on your hands."
Date of Article: 28Jul2008
Category: Business - General
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- Does Your Firm Have a Compelling Position?
Many firms follow a shotgun approach to their messaging and how they position themselves in the marketplace. Sending out inconsistent communication about what they do best, what sets them apart from the competition and why.
Date of Article: 17Apr2008
Category: Business - General
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- Your Firm Has a Story to Tell. It's Your Job to Sell It!
Humans are emotionally driven and directed beings and will pay more and purchase more from those firms and individuals that hold both: mental and emotional real estate in the minds and heart of their customers.
Date of Article: 16Mar2008
Category: Business - General
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- Your Customers Increasing Choice & Decreasing Attention Span Spells DANGER
A state of constant partial attention, combined with a plethora of choice in both products, services and from whom they are consumed, means that your chances of being noticed in an ever deepening "sea of competition" are not only slim, they will continue to get slimmer in the future!
Date of Article: 13Mar2008
Category: Business - General
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- Who Cares What the Audience Wants? As a Presenter, You Should!
Public speaking ranks as the number 1 fear of the human being. We already know this. But, what else do we know?
Date of Article: 06Feb2008
Category: Business - General
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- Time Management Skills: Decision Making and Procrastination
Most of us are very efficient, but not effective. What's the difference? Efficient use of your time means getting the most done in the shortest amount of time. Effective use of your time means getting the right things done. Things that will lead you to accomplishing your most important life goals.
Date of Article: 04Feb2008
Category: Business - General
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