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Why are my eBooks not selling on eBay?

By John Thornhill

Republish: EasyPublish™
Published: 11Jan2007
Word count: 458
Viewed: 302 time(s)

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You have your eBooks listed on eBay and you're not making many sales. One of the reasons could be a poor auction title. Your auction title is crucial as this is what gets a potential customer to view the eBook that you are selling. You could be selling the best eBook ever written but if no one clicks on your auction title you won't sell a single copy.

Remember, on eBay you are competing with 1000s of other sellers, many selling the same or similar products so you need to make your auction stand out from the crowd and one of the most effective methods is through an eye catching title.

As most auctions are found through eBay's search facility ask yourself what keywords you would search for if you were looking for your own eBook. Write these keywords down and try to create a catchy title. Let's say we are selling an eBook on how to get perfect abs. What keywords do you think anyone seeking this sort of information would use?

Words like keep fit, lose weight, six pack, sit ups, muscle, body building, diet and healthy are all words we could use.

Which title appeals to you the most?

1. How to get perfect abs, eBook.
2. EBook. Sit up guide, lose weight.
3. The Secret to ROCK HARD ABS, get fit and lose weight.

I am hoping you have chosen number 3. If you did there will probably have been 3 words that attracted you to it. ROCK HARD ABS.

The reason you were drawn to these words is because they were capitalised, it's best to capitalise only a few words in your title, this helps them stand out. Also notice I have used words that should be searched for a lot, ‘get fit' and ‘lose weight' so anyone searching for those terms will see my title and you can guarantee they will want ROCK HARD ABS.

There are many other words you can use to draw visitors to click on your title such as:-

Amazing, fantastic, rare, best on eBay, mint, make money, resell, resale, superb, complete guide. There are many more. Try browsing eBay and looking at what words the big sellers use.

These words work best capitalised, but don't make the whole title capitalised as this won't draw visitors to your keywords. Also remember that you have 55 characters at your disposal when you create your auction title. Try to use them all.

On average a basic eBay eBook listing without any added selling features should be viewed at least 15 times. If your listing is not generating at least 15 hits the problem is with your title and you should consider changing it.

John Thornhill trades on eBay under the username planetsms and earns over $1000 per week on eBay on autopilot. To see how he does it visit http://www.planetsmsnewsletter.com/

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