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Copyright © 2009
AIM Fundraising 
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Our lives in the modern world can be so hectic and so many demands placed upon our time that some things tend to slip our mind. Our PTA/PTO members are no different. Sometimes they may forget that we have a fundraising event coming up. Even when you are planning a novel fundraising event that you would think everyone would remember, it gets forgotten about.
Communication is one of the most important things in a successful fundraising endeavor. Without Effective communication we often end up falling short of our goal. Here is a novel fundraising tip to keeping the lines of communication open.
Send out Letters
When planning a new fundraiser a simple letter is one of the best forms of communication, especially in an educational setting. It is not a novel fundraising idea to make plans not only to run a new fundraiser but to make plans for communicating to the parents about it. I don't know about you but when my children brought home a letter from school I was very interested in reading it.
At the beginning of the year you might send out a letter to inform your PTO/PTA members of the new fundraisers that you intend to hold throughout the year. Let me give you an example.
Dear Mr. Smith
In order to keep our PTA/PTO members apprised of the fundraising events that are planned at our school this year I thought it would be best to give you the specifics ahead of time.
We have a pressing need at the school to replace some of the aging computers in the technology room. In order to do this effectively we need to raise $9,000.00 this Fall in order to get this done and installed by January. This September we are going to be selling Interstate Batteries! I know it sounds like a novel fundraising project, but think about it. Who do you know that doesn't use them? If a battery runs out on a TV remote or a game controller, it's the kind of thing you go to the store right then and replace if you don't have spares at home! This has been a highly successful fundraiser for many groups. One group of 71 students had a $73,000 sale with BATTERIES! We don't need to raise that much, but we feel confident that we will exceed our goal if we have your support in this effort.
Hopefully you can see that in the example above the entire fundraiser is outlined. A well informed PTA/PTO member is an asset not to be overlooked.
A short time before your novel fundraising event is scheduled to begin you might want to send out another letter to reminder to your members. This will give them time to ready themselves for the event, instead of having a "deer in the headlights" look on their face when reminded at the last minute or worse, when they see the sales brochure come home with their child.
Effective communication with your members will ensure that they are ready to help when the time comes. Having a novel fundraising product, if it is an "in demand" and "valued" product also helps ensure that your new fundraiser is profitable.
There are many novel fundraising ideas that can be found for a school or group to sell. Some work better than others. Go to AIM Fundraising for new fundraiser ideas that will super charge your group to have the best fundraiser ever.
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