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Fundraising Ideas: Youtube and Videos for Better Promotion

Copyright © 2009 AIM Fundraising

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Published: 19Sep2009
Word count: 519
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Every time you start a new elementary school fundraising program your biggest challenge is to make sure the word gets out to the parents of your students. The traditional ways work and they work very well, but is it past time to use the web to help you do what you have been doing for years the old fashioned way?

I'm not talking about e-mail here. That has been used and in fact should continue to be used every time you run your fund raiser. If you haven't been using email to promote your school fundraising, it is past time that you start. But this article is not really about using email, it's about using video.

Right now video is the new "hip" thing on the web. It used to be something that was very hard to learn and master but now even your kids know how to get it done! It really doesn't take much to get a good video done.

If you have a digital camera, chances are it has a movie mode. In fact, there is no need whatsoever to go out and buy any state of the art video equipment or software. Almost all digital cameras have a movie mode with a microphone built into the camera. Most laptops have a camera that is pointing at you when the screen is opened up. Part of the software package that come with all computers, whether Mac or PC, is video editing programs. Mac comes with "IMovie" and PC's with Microsoft Windows come with "Movie Maker."

You don't have to be a Hollywood director or professional movie editor to effectively use either of the programs. It really is as simple as shoot the movie on the camera, upload to your computer and cut and paste your video together.

Now that we've covered how easy the "How" is we get to the hard part... What do you say in your fundraising video? Actually, this is easy too! Face it, you are on the board of you school's PTA or PTO. You are excited about what you are trying to accomplish with your organization and what you want to spend the money that you raise on. Well, just get in front of the camera and tell the camera all about it. Simple? Sure it is!

The best part about doing this in front of a camera is that it is a whole lot easier to tell a camera than to do it live in front of a cafeteria full of parents and noisy students and siblings. If you make a mistake, you simply start over and try it again. You don't even have to start from the top. Because you can splice and edit video, you can make your pitch for you fund raiser one paragraph at a time until you get each segment exactly the way you want it then splice all the pieces together. It GREAT!

Once you video is done, post it to Youtube and send an email to all your parents in the school to let them know it's there. Your are emailing aren't you?

Aim Fundraising has been showing schools how to run their school fundraising programs in ways that help them increase participation in their fund raiser. Go to Aim to learn what you can do at your school to help you have the most profitable fundraiser ever.

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