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The Best Kept Secret to Have The Best School Fundraiser

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Published: 08Dec2008
Word count: 494
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I often hear this at the end of every Fall fundraising season... "I expected us to have done better." Or, "I can't imagine what happened, but we didn't do as well as I thought we were going to do."

We hear this alot because we run hundreds of school fundraisers every year. One thing I can tell you is my take on "WHY" most of these groups didn't meet their fundraising goals. The only problem with me saying it is that most people seem to simply choose not to believe it and then go on their way forgetting the piece of gold they are hearing simply because it sounds to simple or basic to fix or it goes against their own idea of what really happened.

I can tell you that without a doubt as long as a school does top line and quality product for their school fundraiser, they can and do have above average sales IF they do one thing. One simple thing, that's it. The way to have a great fundraising program can be summarized in three words... Do Awesome Prizes!

That's all there is to it! If you do average incentives you will have an ordinary sale. If you skimp on prizes, you will have a poor sale. If you partner with your fundraising company and go whole hog into giving premium prizes you will make more money than you thought possible. Period. The facts, figures and track records do not lie.

This is not my opinion. This is based on the results that even you could take a look at on our website. If you "Wow" the students and families with the prizes and incentives you offer with your fundraiser, they will "Wow" you with results that you did not expect. The idea here is, if you make it worth their while to participate in your school fundraising drive, they more than likely will do just that... participate! It is participation in your sale that makes your school more profit.

The method of going about putting the "Wow" in your incentive program is a little more involved than adding a drawing for a 40 gig IPod, but it is pretty simple. In fact, if all you do is add a $200 IPod or Xbox game as your top seller prize, the only thing that will happen is you'll waste $200.

But, there is a way to structure your "Wow" factor that will increase your participation and the level of that participation. Most of the time when you set up your prize program in a "Wow" way, you'll more than likely see anywhere from a 40% - 200% increase in your previous sales.

Like I mentioned earlier, this is too simple and the claim just a little too far fetched for many people to actually believe it. It's simplicity and outlandish nature however, does not change the fact that it works for school fundraisers almost every time it is tried. Period.

Set-up your prize program for your school fundraiser in a way that will result in your school getting more profit with happier students. If you have been having less than 30% participation in your school fundraisers you can double your profit with a mere 15% increase in participation on your next sale! That's not hard to do if you approach your next fundraiser a bit differently than you have in the past. Go to the AIMFundraising's website.

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