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Articles by Julie Ann Ross

• Video SEO Exposes A Neglected Path To Higher Search Rankings
  In this article, we'll explain why you should integrate video SEO into your current search marketing strategy. We'll also provide a few key ingredients that will help you avoid potential pitfalls along the way. Lastly, you'll learn what to look for when choosing a video SEO company that can drive more traffic and higher conversions
  Published 25Nov2009, viewed 80 times

• SEO Consulting Increases Exposure, Generates Traffic, And Drives Sales
  You will learn how professional SEO consulting increases your website's exposure, generates targeted traffic, and drives sales. We'll describe the services you can expect and how they give your company a competitive edge in your space. We'll also provide useful tips that will help you find an SEO consulting firm that can catapult your website into the top positions.
  Published 19Nov2009, viewed 430 times

• Search Engine Marketing: A Perfect Blend Of SEO, SEM, And Social Media
  Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions. It boosts your company's exposure within your space; it compels your market to visit your website; it positions your product as the solution to their problems. As a result, your sales increase. Your revenue and profit swell. Your ROI rises. Your business enjoys stronger branding and customer loyalty.
  Published 14Nov2009, viewed 85 times

• Sponsored Conversation: How To Leverage Paid Blogging Through A Sponsored Blog
  Sponsored conversation has become a potent tool for brands that want to reach new markets or increase their exposure. You can use this marketing strategy to leverage blogs, which continue to gain momentum in the media, within the search engines, and among a growing audience of loyal readers. Like any tool, sponsored conversations can be as damaging as they are effective. The key to using them effectively is in your approach.
  Published 02Nov2009, viewed 98 times

• Online Reputation Management Protects Your Reputation And Suppresses Negative Feedback
  In this article, we'll describe how reverse SEO is an important piece of your broader online reputation management campaign. You'll also discover how ORM works within the framework of your SEM strategy. We'll then explore the difference between public relations online and ORM before explaining how the latter insulates your business from negative feedback.
  Published 28Oct2009, viewed 72 times

• Reverse SEO Is A Core Element Of Online Reputation Management
  This article will introduce you to the fundamentals of reverse SEO. We'll explain how it works and the advantages of using it. We'll also describe a seldom talked about strategy of leveraging reverse SEO as a preventative approach to online reputation management (ORM).
  Published 15Oct2009, viewed 179 times

• Backlinks for Search Engine Optimization- How Important are They?
  Backlinks are the hot topic in search engine optimization articles. All the search engine consulting experts talk about the importance of backlinks for achieving higher search engine ranking. That's because the more one-way backlinks you have leading to your website, the more important the search engines believe your page to be.
  Published 09Oct2009, viewed 556 times

• Reverse Search Engine Optimization: Push Down the Bad, Lift Up the Good
  Reverse Search Engine Optimization is an important part of managing your reputation online. In a world where reputations can be ruined anonymously and instantaneously in the virtual world, Reverse SEO can help you retain your most valuable asset- your reputation.
  Published 05Oct2009, viewed 704 times

• Social Media Optimization- Four Rules for Success
  Social media optimization is basically a way to promote your blog, website, or even your company's brand, through social media, without being obnoxious or overtly commercial. Whether you are an SEO consultant or you are new to social media marketing, there are a few rules you need to follow in order to be effective.
  Published 25Sep2009, viewed 80 times

• Search Engine Marketing Increases Your Website's Exposure
  Search engine marketing (SEM) is a fundamental promotional strategy that improves a website's visibility in the major search engines. It does so on multiple fronts, using both organic and paid optimization techniques to drive targeted traffic to your site. Without search engine marketing, a business website could easily become a veritable billboard in the desert. Regardless of its aesthetic appeal, few people would see it.
  Published 30Aug2009, viewed 68 times

• Sponsored Conversation and Paid Blogging Generates Enormous Buzz and Sales
  Sponsored conversation is a strategy that allows companies to tap into the tempest of social media marketing. By offering compensation to publishers, marketers can enjoy exposure through Twitter, Facebook, a sponsored blog, and similar online channels. Paid blogging is still misunderstood by many people and there remains a potential for stirring controversy.
  Published 22Aug2009, viewed 123 times

• Healthy Restaurant Choices: Eating Nutritious Meals While Dining Out
  Healthy restaurant dining has become an explosively popular trend over the past few years. As health care costs continue to spiral out of control, a growing number of people are looking for ways to trim a few pounds and shed their excess weight.
  Published 23Jul2009, viewed 416 times

• The Wireless Hotspot: 5 Reasons Restaurants Should Offer Free Wireless Access
  The wireless hotspot is rapidly spreading throughout the country. Coffee shops, delis, cafes, and restaurants have begun to invest in the infrastructure required to offer their customers free wireless access. Some restaurant owners do it because their customers have requested the service. Others look at their competition and realize that not providing free Wi-Fi might make them vulnerable within their market.
  Published 15Aug2009, viewed 101 times

• Reverse SEO to Suppress Negative Public Relations Online
  Reverse SEO is a strategy for online reputation management in managing public relations online, removing negative information within search engines from consumer view.
  Published 07Aug2009, viewed 103 times

• Backlinks Are A Critical Component For SEO
  Backlinks are valued by search engines because they demonstrate a website's value of category content. Increased backlinks are linked to higher search engine ranking. Without high-quality inbound links pointing to your website, your pages cannot grab and maintain high rankings in the search engines' organic listings.
  Published 03Jul2009, viewed 228 times

• Public Relations Using Web 2.0 Strategies
  Businesses can use Web 2.0 tools to not only generate a buzz in their market, but to also develop public relations campaigns that build perpetual momentum. By taking advantage of social media sites, wikis, communities, and other collaborative environments, companies can further propel their PR efforts. Online public relations must now focus upon engaging those within a community rather than merely speaking to them.
  Published 26Jun2009, viewed 102 times

• SMO- Basic Tenets Of Social Media Optimization
  While SEO and SEM represent the most popular avenues toward reaching a targeted audience, social media optimization (SMO) is gaining momentum.
  Published 21Jun2009, viewed 66 times

• Online Promotions Increase Customer Response with Online Instant Win Games
  Online promotions, including sweepstakes, online instant win games, and contests have become a proven source of new business and building customer databases for companies.
  Published 07May2009, viewed 194 times

• Online Reputation Management Leveraged with Social Media Optimization
  Online Reputation Management, ORM, is the practice of managing an individual or business reputation within online media. In this article you will learn why building, maintaining and protecting reputations has become as important online as it is offline. Learn how to manage your online reputation with social media optimization.
  Published 29May2009, viewed 152 times

• Promotional Risk Coverage Differentiates Brands Which Bet on This Promotional Marketing Strategy
  Are you willing to bet your marketing, advertising, public relations or promotions career on your willingness to take a risk? It is my experience that you must take promotional risk. Learn why you should include promotional risk coverage in your marketing strategy to engage the consumer and secure a larger market share.
  Published 29May2009, viewed 99 times

• Hiring an SEO Consultant: 4 Critical Advantages
  Hiring an SEO Consultant has become critical to the success of online business. Search engine optimization offers a cost-effective solution. When executed properly, it can build your website's exposure, increase your traffic, and improve your conversions. But, an effective search engine optimization campaign requires the trained proficiency of an experienced SEO consultant.
  Published 06May2009, viewed 135 times

• Customer Loyalty Programs Are Providing Consumers with a New Currency
  Customer loyalty programs have evolved over the last 100 years and are experiencing a resurgence as the economy forces consumers to contemplate value. The history of customer loyalty programs has only one constant: trying to win the hearts, minds and wallets of customers. Non monetary rewards or "alternative currency," have attained a certain value and this alternative currency has evolved into the customer loyalty programs of today.
  Published 16Apr2009, viewed 106 times

• SEM SEO Experts Avoid 10 Years of SEO Consulting Mistakes Using Black Hat Marketing Techniques
  SEM SEO Experts have learned from the sins of the past and are achieving higher search engine rankings for their clients by avoiding black hat marketing techniques. Instead, experts are finding ways to serve quality content to online users thus enhancing the internet experience.
  Published 08Apr2009, viewed 153 times

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