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Articles by Karen Saunders

• Why One-Sheets are Must-Have Marketing Tools
  Do you know what 7 essential elements must on your one-sheet? Learn how to convey that you're a must-have expert by using these writing and design techniques to create a one-sheet that will bring you results.
  Published 10Jul2006, viewed 352 times

• Visual Branding Keys To Make Your Business Memorable
  Have you ever asked yourself why a competitor's business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding.
  Published 29May2006, viewed 368 times

• Create a Giant Postcard to Market Your Business and Get Results Fast!
  A wonderful, hardworking marketing tool is a giant postcard! With colorful eye-catching graphics on one side and your promotional copy on the back, it will grab attention faster than an email, ad or sales letter.
  Published 11Apr2006, viewed 287 times

• Color Meaning--Unlock the Symbolism and Color Psychology of Common Colors
  Color is a magical element that gives feeling and emotion to art, design, and advertising. Certain colors will help your product, corporate document, or advertisement attract specific target audiences and evoke desired responses. Here are generally accepted guidelines on the symbolic meanings of color and how you can use color more effectively in your marketing pieces.
  Published 18Mar2006, viewed 333 times

• 10 Easy Ways to Make Your Flyer Stand Out in the Crowd
  A flyer is an inexpensive and highly effective way to grab attention in a very busy marketplace. How do you make your flyer stand out in the crowd? Here are 10 easy techniques that professional designers use to make flyers "pop."
  Published 22Feb2006, viewed 329 times

• What Do You Need to Know Before You Design Your Own Logo?
  What elements make a successful logo? Here are 10 logo design tips that professionals use.
  Published 14Feb2006, viewed 302 times

• Award-winning Designer Reveals Secrets to Attractive Page Layouts
  A customer will not read--or buy--a book that is designed in a way that is difficult to read. Your goal with book design is to create an interior that is inviting, pleasing, and easy to read. Here are some techniques that professional typesetters use.
  Published 10Feb2006, viewed 306 times

• How to Make a Book Cover Design that Flies Off the Shelf!
  According to "The Wall Street Journal", “The average bookstore browser who picks up a book spends eight seconds looking at the front cover and 15 seconds reading the back.” You can’t tell — but you can sell — a book by its cover.” Here are a few powerful book cover design techniques that professional book designers use.
  Published 23Jan2006, viewed 282 times

• What Does She Have That I Don’t?
  Here is a good description about branding and how other companies have successfully used branding to build their businesses. We show you the elements of a good logo design, and why you need to be consistent with your graphic and visual elements on all your marketing and corporate materials.
  Published 30Nov2005, viewed 294 times

• First Impressions Count! Lasting Impressions Sell! Bet Your Business Card On It.
  Your business card is often the first -- and perhaps only -- impression prospective clients may see. Will it encourage them to find out more about you and your business? Having a good logo design and a clean layout leaves them with a favorable first impression that you're a credible professional businessperson. Here are 13 easy ways to improve your business card design.
  Published 22Nov2005, viewed 333 times

• Turn Your Marketing Pieces into Marketing Masterpieces with These Five Design Techniques
  Improve the design and layout of your marketing materials with 5 simple trade secrets that anyone can use immediately. This article describes how to use quality clip art and stock photos, add dramatic contrast, apply visual consistency, manage space wisely, and when to use serif or sans serif fonts.
  Published 15Nov2005, viewed 263 times

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