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Articles by Katrina Sawa

• Are You Seriously Supportive of Your Entrepreneurial Spouse?
  Did you know (you, meaning the non-entrepreneurial spouse of an entrepreneur) that your entrepreneurial spouse (or significant other - just as important in this scenario) takes on a huge responsibility when they start their own business?
  Published 21Oct2009, viewed 33 times

• The #1 Way to Get 10-20 New Prospects or Referral Sources (Clients too!) FAST!
  Over the last two years in growing my business I've taken some HUGE leaps of faith, I've invested heavily in coaching programs, mastermind groups and networking and out of all of that I've found that the single most effective way that my business has grown during this time was..... Attending LIVE, multi-day, multi-speaker workshops around the country.
  Published 20Oct2009, viewed 56 times

• What the Heck Are You Saying in Your Voice Mail Message?
  What's Up With Your Business' Voice Mail Message and Does it Suck? Don't you know that your voice mail message or 'experience' can make or break your first impression? It can also deter potential prospects or scare away clients and great referral partners or worse yet....DO NOTHING TO HELP YOU GROW YOUR BUSINESS!
  Published 29Sep2009, viewed 166 times

• Who Dictates Your Price Tag?
  How are you pricing yourself? Is it you who assigns the dollar signs or do you let your fears of the economy or what you "think" people will pay determine what you decide to charge for your time?
  Published 29Sep2009, viewed 35 times

• The 4 Levels of Your Marketing Funnel
  One thing most entrepreneurs make the mistake of doing is offering just one product or service, and only in one way. Doing this only allows potential customers to take advantage of your products and services ONLY if they see an EXACT FIT - both in budget and offering.
  Published 27Sep2009, viewed 94 times

• "Are You Being Supported by Your Significant Other in Business (or wish you had a SO)?"
  Do you feel like there's something more out there for you but you aren't sure what it is or how to figure out your destined path? Do you have huge visions and a really big mission in life that you need to deliver through your business but something is stopping you from really stepping into that?
  Published 19Sep2009, viewed 108 times

• Are You Generating These 3 Types of Income in Your Business?
  Are You Generating These 3 Types of Income in Your Business or Are You Missing Out on Easy, Potential Revenue Streams?
  Published 19Sep2009, viewed 330 times

• 4 FUN Ways to Get Your Sexy Back
  When women feel sexy and appreciated we feel on top of this world. We're invincible at that moment; we can do no wrong and everyone loves us. Our confidence level goes through the roof and clients and customers start flowing to us like crazy....this is how feeling 'sexy' affects your business you know....
  Published 28Aug2009, viewed 88 times

• "Is Your Mindset Set for Success or Failure?"
  You see, in a GOOD economy many small business owners and entrepreneurs can 'slip by' and succeed to a certain degree, maybe to where you're 'comfortable'. But in a not-so-good economy, you have to be ON YOUR GAME at all times, right?
  Published 14Jul2009, viewed 165 times

• "Social Networking 101 - How to Use It to Increase Your Business!"
  You know how often I get asked about how effective social networking is for someone's business, from my clients or when I'm out networking from random business owners?? Hundreds a month.
  Published 28Jun2009, viewed 231 times

• "3 Steps to Outlining Your Ultimate Lifestyle Vision (and Business)"
  Over the course of the last 3-4 years in my business, I've invested heavily in coaches, mentors, workshops, mastermind groups and kicking my own learning up a BIG notch. I did this not only to advance my own business but to help grow my client's businesses too.
  Published 28Jun2009, viewed 199 times

• "Why Are You Doing Everything Yourself?"
  I know for some of you 'control freaks' out there this one's gonna be tough for you. But read on! You might find how EASY this can be, really.
  Published 28Jun2009, viewed 186 times

• "Why a Membership Business Model Might be Right for You"
  Over the last couple years I've found out about a whole new business model that's one of the most ingenious models I've seen yet - memberships.
  Published 28Jun2009, viewed 220 times

• Who Can You Partner With
  Who Can You Partner With to do a joint venture or earn affiliate commissions? Do you have friends or peers that do regular promotions with complimentary businesses or maybe they earn additional income by referring certain companies or products?
  Published 28Jun2009, viewed 165 times

• "What is Your Life Purpose?"
  For many entrepreneurs we start a business because we have a passion for delivering a product or service in some way or we want to make a bunch of money (it's nice if you can have both).
  Published 28Jun2009, viewed 75 times

• Got FAITH?
  So, do you have it? Do you really know what it is? Let me explain why I'm talking about this today. First of all, if you're listening to the news or gossiping about the economy it may be hard for you to live currently in complete faith that 'everything will work out in the end'. However if you are choosing to reject the recession like many of my friends and I then your faith is probably pretty well in-tact.
  Published 10Jun2009, viewed 79 times

• Do you truly believe....that it will all work out in the end?
  In the world today, many small businesses are wondering "How do I get more business without spending a lot of money?"
  Published 23May2009, viewed 111 times

• Don't Send Emails Like This!!
  if YOU'RE NOT doing any regular, consistent email marketing like ezines, announcements, etc. then 'what are you thinking'? This is a must for anyone's follow up system! (Of course it's not the only thing you should be doing bu
  Published 21May2009, viewed 98 times

• Get New Business from Your OLD Leads and Contacts
  You see I run into this problem with almost every new client. You always seem to have a master database (or mailing list) full of people you haven't contacted in a very long time or a stack of business cards and contacts on your desk/in your office that you collected within the last year or more.
  Published 13May2009, viewed 114 times

• "Don't Give a Discount!"
  You can get just as much business or response from a promotion if you give a 'BONUS' rather than a DISCOUNT (and you don't have to lose any money!).
  Published 13May2009, viewed 174 times

• Avoid the Shotgun Approach to Marketing Your Business
  Are you doing everything you should be in the marketing of your business or is there something that's slipping through the cracks that could bring you a ton more money?
  Published 13May2009, viewed 70 times

• "6 Keys to Starting a Business on a Budget" (or revitalizing the one you have)
  I bet nearly 98% of you out there reading this right now can't remember the last time you got some good PR for yourself or your business? I'll bet that most of you don't do it because you have no idea where to start or what to say or who to say it to, am I right?
  Published 04May2009, viewed 117 times

• "5 Ways to Use Testimonials in Your Marketing"
  My favorite thing to do whenever I can is to brainstorm with entrepreneurs on how they can design, update, recreate or shift their businesses and implement new marketing strategies in order to be happier, live a more fulfilled life and do the things they are passionate about that can make them a very good living if set up correctly.
  Published 06Apr2009, viewed 99 times

• "Is This Online Information Marketing Business Model Right For You? - Step 4"
  Now is NOT the time to sit around in your business holding on to your wallets and sitting frozen on what to do next. It's time to develop new streams of revenue, find new ways for your current customers to buy more and look at possibly targeting a different market as well - ones that HAVE money to spend.
  Published 04Apr2009, viewed 84 times

• "Is This Online Information Marketing Business Model Right For You? - Step 3"
  Now IS THE TIME to take action in your business. It's time to think bigger, dream bigger, make bigger goals and take bigger leaps of faith in order to truly get the business and life of your dreams.
  Published 02Apr2009, viewed 90 times

• Is This Online Information Marketing Business Model Right For You? , step 2
  Now is NOT the time to sit around in your business holding on to your wallets and sitting frozen on what to do next. It's time to develop new streams of revenue, find new ways for your current customers to buy more and look at possibly targeting a different market as well - ones that HAVE money to spend.
  Published 28Mar2009, viewed 95 times

• Is This Online Information Marketing Business Model Right For You?
  Now IS THE TIME to take action in your business. It's time to think bigger, dream bigger, make bigger goals and take bigger leaps of faith in order to truly get the business and life of your dreams.
  Published 12Mar2009, viewed 109 times

• 21 Mistakes Most Entrepreneurs Make When Building Your Business!
  You had a passion and interest in a particular product or service that you could offer and that you believed others would want. But there's a LOT more to running a successful business than what meets the eye.
  Published 21Feb2009, viewed 124 times

• "16 Crucial Website Must Haves"
  Why does it matter who you choose to design your website or redesign the one you have? Because all web designers are NOT created equal!
  Published 21Feb2009, viewed 117 times

• Secrets for Holiday Promotions & Gifting
  Is your business holiday friendly? Do you get busier during the holidays or are you slower due to the fact that people are not interested in purchasing your products and/or services at this time of year.
  Published 23Sep2008, viewed 186 times

• Top 10 JumpStart Your Marketing Checklist for Small Business Owners & Entrepreneurs
  The following 10 items are what I consider a good small business start up checklist. If you are in business or thinking about getting into business, you will want to ensure you have or are working on all of these things constantly
  Published 16Sep2008, viewed 112 times

• "What do I do about all those Social & Biz Networking sites out there anyway?"
  Is it worth it to spend time on the forums or having profiles on social networking sites? Yes, it is and no it isn't. It just depends on how you utilize your time when you are there
  Published 12Sep2008, viewed 94 times

• What does your Marketing Funnel look like?
  A Marketing Funnel is wide open on the top and much smaller at the bottom. At the top of the funnel is where you want to get as MANY prospects in as possible. At the bottom of the funnel is your HIGHEST PRICED service or product. And in the middle are in-between levels of services/products and prices.
  Published 10Sep2008, viewed 126 times

• Do you need a Swift Kick in the Butt to do your Follow Up?
  How are you following up with your leads, prospects, referrals, clients, contacts and power partners? This article will help you tackle that problem quickly.
  Published 29Aug2008, viewed 223 times

• My Hottest Networking Tips!
  Networking (for most small business owners and entrepreneurs) is the SINGLE MOST EFFECTIVE AND LEAST EXPENSIVE form of 'marketing' that one can do.
  Published 28Aug2008, viewed 126 times

• 7 Ideas to Get You Started Offering a Bonus in order to Increase Your Bottom Line
  A bonus is something you offer as incentive at the end of a sales page/letter/email/web page to really add value to whatever you're selling or offering and entice them to buy now. What you're selling could be online or offline services and the bonus could be given offline or online, depending on how to save your time and money by giving it.
  Published 26Aug2008, viewed 125 times

• 9 Strategies to Boost Your Sales Copy to Make More Money!
  The most effective ways to write a sales letter or email.
  Published 19Aug2008, viewed 241 times

• Volunteering or giving to charity to Boost Your Biz
  Volunteering for non-profit events is one thing I really love to do. One reason is because I'm not yet in a position of extreme wealth in order to give a ton of cash donations which many organizations of course need. So, instead I volunteer my time because while that is still very precious to me, it's what I have to give and I fully believe in giving to others.
  Published 07Aug2008, viewed 138 times

• Do you have trouble focusing?
  A couple years ago, I thought it was just me. Just me who procrastinated those things I didn't want to do or didn't know how to do. Just me who got distracted with the dog in my face, my own personal needs (working out, massage, getting my nails done, shopping, etc.) or friends calling to get together.
  Published 05Aug2008, viewed 168 times

• JumpStart Your Marketing Checklist
  One thing I've found in my many years of entrepreneurship is that smart marketing is the key to success. The following 8 items are what I consider a good small business start up checklist.
  Published 28Jul2008, viewed 236 times

• How To: Take Your Small Business to the Next Level
  You've built a successful business, you have an established customer base and you are well known in your geographical area or your industry or both; so now what do you do to stay ahead of the pack? How do you take your business to the next level?
  Published 27Jul2008, viewed 186 times

• 15 Ways to Improve Your Closing Ratios and Sales Presentations
  It is not enough to do launching effective marketing campaigns to obtain new customers and to continually market to your existing database for more referrals and repeat business. In addition, you must be able to ask for and close the sale. Otherwise, it is a waste of time and money!
  Published 26Jul2008, viewed 197 times

• The 9 Things You Will Want to Include in Your Email Newsletters
  You probably get numerous newsletters across your desk each month. How many of those do you really read? I am sure that you scan certain newsletters for valuable information, while you just toss others. Then, of course, there those like mine (chuckle), which you read every last word of.
  Published 19Jul2008, viewed 170 times

• How to Establish Yourself as an Expert
  Establishing yourself as an Expert in your field is a great way to get added exposure, publicity and credibility for you and your business which will ultimately bring you more sales and more money!!
  Published 18Jul2008, viewed 152 times

• 5 Tips on How to Manage Your Direct Mail Campaigns
  Now that you have gathered some great tips on creating effective marketing materials, such as the perfect promotional flyer, you may be wondering how to print and/or mail those materials. Below are 5 tips that you can follow to manage your direct-mail campaign efficiently.
  Published 15Jul2008, viewed 161 times

• Avoid These 10 Design Disasters When Creating Your Business' Marketing Materials
  Have you ever noticed how many articles there are relating to creating your own marketing materials? These articles concentrate on areas a business owner "should do," offering such clever advice as "know your audience". This is not bad advice. However, you should also know what not to do.
  Published 03Jul2008, viewed 133 times

• How to Know Which Form of Advertising Will Work for Your Business
  Are you spending a large portion of your budget advertising in The Yellow Pages, or another medium? Have you ever wondered if these types of advertising truly worked? Unless you are the type of company that gets called in an emergency such as a plumber, dentist or electrician then The Yellow Pages may not be the best investment of your advertising dollars. What are your other advertising options?
  Published 24Jun2008, viewed 137 times

• How Does Your Direct Mail Pull?
  Plan your mailings annually along with your sales, workshops and promotions. If done correctly your message will flow with your brand, get a clear message across to your audience, and it will make them take action.
  Published 23Jun2008, viewed 146 times

• Do You Need To Update Your Website?
  Are you getting the most your website could bring? Do you know when the last time your designer rewrote any of the copy or uploaded new content? If you don't know the answer to these questions maybe it is time to update your website. This article will give you some ideas about how your Website can be improved.
  Published 20Jun2008, viewed 205 times

• Speaking at Events to Boost your Biz
  Speaking at events about your business can help establish yourself as an expert in your industry. Here are a few tips to help you get your game plan together and start speaking at some of your local business events.
  Published 19Jun2008, viewed 144 times

• Market Research Strategies for Small Businesses
  Market Research could be the single most important thing a new business does prior to formulating their business plan, location or marketing strategy. Market Research will help you make informed decisions about your business.
  Published 18Jun2008, viewed 136 times

• Top 10 Tips to Make the Most of Your Marketing Dollar$
  Easy and least expensive tips to make the most use of your marketing budget for small business owners and entrepreneurs.
  Published 11Jun2008, viewed 128 times

• What you may not know about SPAM
  Did you know that each time you dump or move someone's email from your inbox to your 'spam box' that YOU'VE JUST REPORTED THEM AS A SPAMMER? Learn how can you get rid of unwanted email instead of moving it to your junk mail folder.
  Published 03Jun2008, viewed 224 times

• How to Cold Call The Right Way to Build Your Small Business
  If you really want to cold call then you'll want to make sure you take some time to develop a good script to grab their attention and get to the point in the first sentence or question. Practice your script on friends and colleagues, role play. When you do start to use it, try it out on the coldest leads you have not the hot ones, save them for when you have more practice or you may blow some big opportunities.
  Published 02Jun2008, viewed 141 times

• Your Database is Your Most Important Marketing Tool
  Whether you keep your contacts in Outlook, ACT, Goldmine, QuickBooks, Excel or another contact management program, the thing that matters most is that the database needs to be updated. This article will assist you with how to ensure the data within your database is valid and reliable, how to systematize or automate your database marketing, and how to obtain a useful prospect or mailing list.
  Published 31May2008, viewed 152 times

• What To Do During Slow Months
  What can you do for your business when the clients are knocking down your door? How can you learn new skills to improve your business and get more clients?
  Published 27May2008, viewed 147 times

• 5 Questions to Consider for FREE or Low-Cost Publicity
  Getting free publicity can be easier to get than you think. Free publicity is as easy as volunteering, partnering with your local chamber or making donations.
  Published 17May2008, viewed 167 times

• Do You Feel Like You're Running on a Hampster Wheel and You Don't Know How or Can't Get Off?
  It's hard to figure out how and what to outsource at first because you think you are the only one that can do certain things. Once you do this you will be able to step off that hampster wheel more often than not and you will have so much more free time.
  Published 16May2008, viewed 140 times

• 2 Easy Ways to Increase Your Revenue
  Two great ways to increase profits for your business are simpler than you think.
  Published 15May2008, viewed 180 times

• How to Create a Memorable Leave Behind or Handout for Your Networking
  Networking is the best way to meet new people and build those relationships that turn into repeat sales and referrals. Now the question is - What do you bring, pass out or display when you network besides business cards. What else can you pass out that will be memorable or useful for the people you meet?
  Published 14May2008, viewed 143 times

• Why Networking Could Be Your Biggest Lead Generating Tool
  The more people you know, the more referrals and repeat business you will get. In turn, this will lead to more money that you will earn in sales What are you doing to network to meet new people? While you are out networking, remember to ask some important questions; this process will help you break the ice.
  Published 09May2008, viewed 256 times

• Ready to add another market?
  Relationship Marketing is the easiest and most effective type of marketing. For small business owners and entrepreneurs this is a must if you want to succeed. If you feel you have tackled your current market and are thinking about starting your business in a new one, make sure you check out these tips first.
  Published 30Apr2008, viewed 196 times

• 10 Simple Ways to Follow Up with Prospects
  If you don't do your follow up; you are wasting valuable marketing dollars and time you've already spent on gathering new leads.
  Published 29Apr2008, viewed 401 times

• Are your ad dollars working for you or against you?
  Tips on how to utilize your marketing dollars in the local yellow pages.
  Published 28Apr2008, viewed 175 times

• Email Marketing Mistake #1, 2, 3 & 4
  Email marketing mistakes that can easily be corrected.
  Published 27Apr2008, viewed 202 times

• 13 Networking Secrets
  13 Networking secrets that will help you build your referral list and client list.
  Published 26Apr2008, viewed 195 times

• Are you still true to your Target Market?
  No matter what the amount of money you could make on a project, if it isn't something you really want or love to do, then it will stress you out because you won't want to get it done.
  Published 25Apr2008, viewed 197 times

• Are you a Worker Bee?
  If I don't bring fresh new ideas and material to my clients and contacts on an ongoing basis, then someone else will. This article will give you three tips on how to develop new ideas for your business.
  Published 24Apr2008, viewed 177 times

• 10 FREE, Creative, Low-Cost Marketing Tips
  Least expensive and probably the most effective forms of marketing that you could do to promote your small business for free.
  Published 23Apr2008, viewed 199 times

• "Are you living your true "Authentic Self"?"
  Are you surrounding yourself with the right kinds of people? It really is ok to NOT work with someone if it doesn't feel right. Take a look at your client base and even your friends and family to see where there might be some toxic activity leaking into your brain, yourself and your business.
  Published 30Mar2008, viewed 144 times

• "JumpStart Your Business Right Now - Get More Clients, More Money and More Free Time for Yourself!"
  Get your business into high gear by networking.
  Published 29Mar2008, viewed 150 times

• 9 Strategies to Boost Your Sales Copy to Make More Money!
  Learn the most effective ways to write a sales letter or email and if you can't do all of the items listed then try delegating some of them.
  Published 26Mar2008, viewed 228 times

• How to Be the Go-To-Gal of Your Organization
  You all know that one person in whatever organization you belong to that totally stands out from the crowd in a positive way, right? They consistently are at every event, they volunteer their time and they seem to always get highlighted for something or win some award or something. This article will help you become that "Go To Gal"
  Published 19Mar2008, viewed 193 times

• Do You Really Know How to Give A Good Referral?
  If you give referrals then you will get them in return. These 8 tips will help you give good referrals.
  Published 13Mar2008, viewed 208 times

• How to Become a Good Networker (Even If You Don't Like Networking!)
  Networking is a way to build relationships. People buy from people they like and connect with. Networking is a must to build your contact list quickly.
  Published 12Mar2008, viewed 282 times

• 8 Ways to Take Your Small Business to the Next Level
  What you can do to stay ahead of your competition. 8 tips to help you increase the size of your business and take it to the next level.
  Published 11Mar2008, viewed 194 times

• 3 Tips on How to Build Your List From Your Web site
  Build your contact list from your website. Your contact database is your most precious asset and is the key to helping you achieve these goals. Therefore, it is imperative that you increase the number of contacts within your database and use it to keep in front of those contacts regularly.
  Published 06Mar2008, viewed 179 times

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