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I know a lot of you HATE to act like salespeople or HATE to push your product or service, but if you don't do it and you don't have a sales team - WHO WILL DO IT??
That's why I recommend you learn the most effective ways to write a sales letter or email. This way at least you'll have effective copy working for you.
So, what is a sales letter? What do I mean? Its that long, scrolling page that you see on many websites these days that you sometimes don't even know what they're selling until you get to the bottom and you especially don't know how much it is until you reach the bottom but you'll soon find out that you've been 'hooked' when you're halfway down the page and 5 minutes have gone by.
Not a lot of people you see really do this well. After all, don't many small business owners complain that they're marketing isn't working well if at all?
This is mostly due to the copy or content in such a marketing piece. I don't care if we're talking about an ad, postcard, flyer, door-hanger, webpage, email, printed newsletter or brochure. The content is what makes or breaks it; it's what sells or doesn't sell.
Of course you have to place your ad or promotion in the right place, targeting the right people but using the 'right message' is critical.
I coach small business owners and entrepreneurs on a daily basis about these strategies when I work with them on creating their marketing materials, websites or email newsletters. Coming up with creative, fresh marketing ideas and solutions to bring entrepreneurs more business without breaking the bank is what I specialize in!
This is a great checklist for you to use when you're creating your own sales copy or promotional materials no matter what the industry, product or service.
1. It's important to do your market research and know your target market.
2. Draw them in with a killer BIG AND BOLD headline.
3. Use engaging subheadings, phrases and statistics.
4. Be reader-centered, not writer-centered.
5. Be conversational.
6. Ask for the order!
7. Offer bonuses & a guarantee.
8. Include a P.S.
9. Have your copy proofread!
Now, if you still feel like you can't get it down or write it in a way your readers will respond easily, then you can delegate this. Find a Marketing Specialist and they will copyright any marketing materials or websites you have.
(c) Copyright 2008 K.Sawa Marketing. Katrina Sawa is an Award-Winning Relationship Marketing Coach who's helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and life. She offers one-on-one coaching, group coaching and do-it-yourself marketing planning products. Go online now to get started with her Free Report and Free Audio at http://www.jumpstartyourmarketing.com
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