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Ok, so your Marketing Funnel is wide open on the top and much smaller at the bottom. At the top of the funnel is where you want to get as MANY prospects in as possible. At the bottom of the funnel is your HIGHEST PRICED service or product. And in the middle are in-between levels of services/products and prices.
So as you go down the funnel, the products are priced higher and higher, and the idea is to keep people flowing down from the top to the bottom.
So the first thing you want to do is to GET THEM IN THE FUNNEL. The easiest way to get them in the funnel is to offer something FR*EE. For example, I have my Fr*ee Report on the top of every page on my website in a sign up box to get people to "opt-in". When I go out networking in person, I usually bring my Monthly Get Networking Calendar because it's a great "Hook" to get people to say "yes, I want that every month" and the only way to get it is to be a subscriber on my list now. So offering something fr*ee that your target market prospect will for sure want is a start.
When people first meet you they might be hesitant to spend money with you right at first so this is a way to get them interested and to want MORE FROM YOU.
Then as you move them through your funnel, you want to offer them products and services at various prices for all levels of prospects. Typically they will start with your free or low priced items to get used to you and what you do. Then ideally you want them to buy higher and higher priced items or services until they've bought your $10,000 day with you (or whatever your highest priced item is - this is Ali's hee hee and maybe mine some day!).
A good way to do this is to create infoproducts. These could be in the form of ebooks, articles, audio, teleseminars, videos, workbooks, special reports and more. No matter what industry you are in, BELIEVE ME, THIS IS POSSIBLE, I'VE SEEN IT.
So, what does your Marketing Funnel look like? What price level are you missing in order to keep your prospects moving through your funnel? What can you add to BOOST YOUR SALES AND REPEAT BUSINESS?
(c) Copyright 2008 K.Sawa Marketing. Katrina Sawa is an Award-Winning Relationship Marketing Coach who's helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and life. She offers one-on-one coaching, group coaching and do-it-yourself marketing planning products. Go online now to get started with her Free Report and Free Audio at http://www.jumpstartyourmarketing.com
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