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Articles by Kellie D'Andrea

• Integrity: The Most Misunderstood Word!
  The word "integrity" is the most overused and misunderstood word in business. Many claim to have the upmost highest level of integrity when it comes to serving their customers, respecting their service partners and treatment of their employees but very few really know what the word means.
  Published 22Nov2009

• 7 Tips to Get Your Year in Gear!
  What a year! Many of us have had ups and downs with the fluctuating economy, declining housing marketing, rising unemployment, stricter lending and a divided political climate. Too often when we are overwhelmed by outside events, we have a tendency to retreat into the comforts of the status quo and wallowing in our depression. Now it is time to get your year in gear and join The 94 Day Challenge. Here are 7 tips to help you get started.
  Published 16Nov2009, viewed 13 times

• 9 Marketing Strategies to Blast Your Profits
  Every business owner, even the really successful ones have been guilty of making mistakes in their business. The difference between the truly successful ones and those that aren't are that they learn from their mistakes and are not afraid to take the risks to deploy strategies to take their business to the next level.
  Published 15Nov2009, viewed 21 times

• 12 Creative Marketing Tricks for Immediate Results
  Did you ever have a need to be creative on a short notice? Perhaps your client or boss is looking for a new marketing piece or your competitor is in a weak position and you need to get something into the market quickly?
  Published 15Nov2009, viewed 19 times

• ABC's of the Perfect Elevator Pitch
  One of the most important things a business owner can do is learn how to speak about their business to others. Being able to answer the "What do you do?" question and sum up the unique aspects of their business in a way that excites others to inquire more in a brief and concise manner.
  Published 29Oct2009, viewed 4 times

• 8 Tips to Embrace Change
  Successful people embrace change. They understand that everything around them changes, all of the time and they adapt accordingly. Although change can be exciting, it can also be fearful and a bit overwhelming. When change happens you have two choices: Accept it or resist it. The choice is yours. What is stopping you from reaching for that brass ring?
  Published 28Oct2009, viewed 6 times

• The Role of an Accountability Partner in Goal Achievement
  The concept of being held accountable in order to reach your goals is not a new concept in goal achievement but those that are truly successful engage the help of an accountability partner. An accountability partners takes on the role as trusted confident or a mentor whom you trust and who can provide you with the guidance and motivation to forge ahead.
  Published 28Oct2009, viewed 4 times

• 4 Critical Email Metrics to Monitor
  As the business world moves more on-line and email marketing becomes the norm in business, understanding your email metrics can be confusing but is also necessary in determining if your email campaigns are effective. Most email service providers (Constant contact, Aweber and Icontact) provide you with statistics that allow you to track the performance of your digital marketing.
  Published 28Oct2009, viewed 5 times

• Are You Leveraging the Power of LinkedIn?
  LinkedIn is an online social network of experienced professionals from around the world with over 37 million members in over 200 countries. Executives from all the Fortune 500 companies and well know experts, authors and leaders are all LinkedIn members, so the question is, are you?
  Published 25Oct2009, viewed 2 times

• 5 Tips to Becoming an Effective Communicator
  Effective communication is one of the most powerful skills an entrepreneur can master to guarantee success. Business is based upon human connections whether it is in leading your staff and advisory team, marketing your brand, selling your products or working with business partners. Communication is an essential part of business.
  Published 24Oct2009, viewed 10 times

• 5 Defining Stages of Business
  Most businesses start out as a simple "a-ha" moment, an idea. They begin to grow, become alive and begin to create an identity. As each of these businesses develops they will experience common problems and as they pass through the five stages of business growth.
  Published 24Oct2009, viewed 4 times

• 7 Tips to Keep Your Passion in Business
  Many entrepreneurs start their business with tons of excitement and passion for their new venture but quickly realize that operating their own business is hard work. Once that realization sets in and real business problems begin to surface, it becomes very easy to become disgruntle and to lose your passion for what you originally set out to accomplish
  Published 24Oct2009, viewed 2 times

• 3 Secrets to Setting Reasonable Expectations for Business Growth
  Setting unrealistic expectations can be very damaging to your culture and momentum because you will believe you are failing. Be realistic in your expectations and work to create a positive energy that will permeate through your business and attract customers like a magnet.
  Published 24Oct2009

• 3 On line Alternatives to the Ezine
  Publishing an ezine is one of the best marketing methods a business can use to establish credibility, covert new customers and achieve expert status but it does require a commitment of content and time. There are alternative ways to use on line marketing and still get your message out to your customers.
  Published 24Oct2009, viewed 4 times

• Are you truly 100% Responsible for Your Life?
  What is it you wish to accomplish in your life? What values do you stand for? What are your goals for the next 94 Days? Once these are known, it is possible to determine what actions would move us closer to our goals and what actions would move us further away from our goals. Than it is left to one thing: Your choice.
  Published 20Oct2009, viewed 6 times

• The #1 MIstakes Business Owners Make
  A big mistake entrepreneurs make is thinking that they do not need to put together a business plan. Most jump into their business venture with an idea and a passion and move quickly into the day to day of running a business rather than taking the time to properly plan and strategize every element of their business that would support growth and sustainability
  Published 19Oct2009, viewed 3 times

• Proven Tip to Achieve Your Goals
  Each year, millions set out to achieve their big, big goals and often start with the greatest of intentions but never make it to the finish line. The reason is simple, they do not set deadlines!. Deadlines can be used to your advantage and are proven to improve your success rate when trying to achieve your goals.
  Published 19Oct2009, viewed 5 times

• 5 Proven Headlines That Generate Response
  With only 30 seconds to grab the attention of y our audience, your headlines is the most critical element of your article. Here are five proven headlines that get results.
  Published 19Oct2009, viewed 4 times

• Recession Proof Your Business - 3 Proven Client Retention Tactics
  In today's economy, one of the best ways we can recession proof our business is to retain our current clients. As our economy continues to fluctuate, controlling expenses and optimizing service levels from partners and vendors is going to become the focus for all of our customers. We all must be sensitive to these "changing winds" and enhance the experience of our customers each time we interact with them.
  Published 19Oct2009, viewed 3 times

• How to Write Email Promotions that ROCK!
  Most people believe that writing requires skill and is an art. I believe this to be true when you are creating works of art such as novels, ebooks and whitepapers but when it comes to email promotions; I believe writing is a science. By following a simple formula, anyone can create successful email promotions.
  Published 19Oct2009, viewed 5 times

• 3 Secrets to a Do It Now Attitude
  The secrets to a do it now attitude are simple to apply. When you want to succeed at anything, you must master fear so opportunities can present themselves. You must have a healthy mind and focus on the positive in things versus dwelling on the negative and you must have a sense of urgency to want to get things done now. Do not wait until tomorrow. Implement today!
  Published 19Oct2009, viewed 4 times

• The Secret Weapon in Goal Achievement: The Why!
  The Why is a powerful goal achievement tool that isn't used by many, only the super successful. When used properly, success is guaranteed to come. It is the single source of power that will drive your performance the entire way along your journey and therefore the secret weapon of goal achievement.
  Published 19Oct2009, viewed 7 times

• 7 Things Successful People Do Every Day
  Goal acheievement requires dedication, focus and commitment. Traits of all successful people. Successful people perform the same 7 things consistently every day.
  Published 19Oct2009, viewed 6 times

• 5 Strategies to Grow Your Business Now
  In today's economy, many businesses are struggling to keep their heads above water. They find themselves under a lot of stress and looking for ways to recession-proof their businesses.
  Published 18Oct2009, viewed 4 times

• 3 Essential Elements to a Life of Fulfillment
  Leading a life of fulfillment may sound easier than it is to achieve, but the truth is that e very person has within them, the abilities to live a life of purpose and fulfilment.
  Published 09Oct2009, viewed 3 times

• Top Five Essential Elements to Article Marketing
  Article Marketing is one of the easiest and fastest marketing methods to build your brand, establish your expertise, and build links back to your website for minimal cost. All that is required is your knowledge in your area of expertise and an effective strategy to ensure you are leveraging all the possibilities that article marketing can bring to you and your business.
  Published 02Oct2009, viewed 3 times

• Recession Escape Plan - 7 Strategies to Make the Recession Irrelevant
  According to Bill Glazer, of GKIC the number one mistake businesses make is that they assume everyone knows their business and knows them when the reality is, if you are not consistently in front of your customers and prospects - they won't remember who you are or what you do!
  Published 24Sep2009, viewed 5 times

• "10 Powerful Reasons You Must Start Ezine Publishing Now!"
  In today's competitive world, one of the easiest, creative and most proven methods to attract more clients to your business is to be recognized as an authority or as an expert in your industry.
  Published 15Sep2009, viewed 37 times

• Do you have a business or A Job? 7 Strategies to Build Revenue on Autopilot
  Many business owners enter into business with best intentions to create a great business model leading to wealth, happiness and a legacy.
  Published 05Sep2009, viewed 44 times

• "Gain the Ultimate Edge by Working with a Business Coach"
  As business around the world has become increasingly competitive the demand for innovation, quicker service turnaround and compressed pricing models, has created an environment where business owners must be creative, develop new solutions and manage stressful transitions.
  Published 02Sep2009, viewed 28 times

• Ready, Shoot... AIM: Why Most Goals Fail
  Goal setting is a powerful practice used by many businesses and individuals year after year as they begin their planning process for the upcoming period.
  Published 25Aug2009, viewed 41 times

• 5 Critical Components to a Successful Marketing Plan
  Business that are successful usually have a marketing plan and most would tell you that while executing the plan has its challenges, developing the plan and deciding what to do and how to do it was the longest part of the process.
  Published 18Aug2009, viewed 58 times

• Twitter, Facebook and Linked In, Oh My
  These days, I imagine if Dorothy was lost in the internet jungle that is what she would be saying as she skipped down the yellow brick road trying to figure out social networking sites.
  Published 18Aug2009, viewed 58 times

• Sometimes It Takes a Little Faith
  Most times when the word faith is used, people immediately go to religion and often assume it has nothing to do with business. Yet faith is defined as an inner attitude, conviction or trust related to a higher power.
  Published 18Aug2009, viewed 48 times

• The Proof in the 5 'P' Method to Positioning.
  One of the strongest marketing tools you have is your customers so why not use them to help get your message out and help build your business. A strong testimonial will allow you to instantaneously enhance your credibility, differentiate yourself and improve your close rate.
  Published 17Aug2009, viewed 30 times

• 7 Pillars to Business Success
  Who doesn't want to be successful in business? I don't know one person who wakes up and claims "I want to fail today". So why do many businesses or business systems fail? Whether you are an entrepreneur, an executive, a small business owner or an employee, there is a standard blueprint to business growth and success - 7 core strategies that are the foundation to every successful business.
  Published 14Aug2009, viewed 46 times

• "Positioning - Marketing's Fifth "P""
  Every marketer, business student and entrepreneur has been taught the 4 "P's' of classic marketing - Product, Pricing, Promotion and Place as the marketing model designed to be used by business to define their marketing strategy.
  Published 11Aug2009, viewed 58 times

• "4 Proven Benefits of Successful Joint Ventures"
  In today's economy and competitive environment successful businesses are reaping the benefits of one of the oldest strategies - partnering.
  Published 02Aug2009, viewed 59 times

• Secrets to a Fulfilling Life
  A fulfilling life is one of meaning, purpose and balance and the one thing that everybody strives for each and every day.
  Published 25Jul2009, viewed 74 times

• What is List Building?
  There is so much talk these days about list building it may be difficult to translate what exactly is list building and how it could benefit your business.
  Published 25Jul2009, viewed 58 times

• 5 Critical Components to a Successful Marketing Plan
  Business that are successful usually have a marketing plan and most would tell you that while executing the plan has its challenges, developing the plan and deciding what to do and how to do it was the longest part of the process.
  Published 14Jul2009, viewed 68 times

• "Twitter, Facebook and Linked In, Oh My"
  "Twitter, Facebook and Linked In, Oh My", "Twitter, Facebook and Linked In, Oh My". These days, I imagine if Dorothy was lost in the internet jungle that is what she would be saying as she skipped down the yellow brick road trying to figure out social networking sites.
  Published 05Jul2009, viewed 78 times

• Add More of You to Your Content
  Some marketers may tell you that ezines are dead, a thing of the past. I would tell you that ezines are one of the most cost effective and strategic marketing techniques out on the market today.
  Published 28Jun2009, viewed 51 times

• 5 Serious Sales Mistakes Made by Many
  In today's environment, reaching your target audience and key decision makers is more difficult than ever. Whether you are in a corporate sales position, involved in internet or retail sales or simply just pitching a solution or idea to a colleague, chances are you are making some critical mistakes that are resulting in you not reaching your goal - the sale!
  Published 23Jun2009, viewed 52 times

• "Give 'em the Pickle"
  Pickles are those special extra things you do to make people happy. It's a special phone call you make to your customer or a handwritten thank you note that you include with every order.
  Published 18Jun2009, viewed 59 times

• "It's Not What You Know, It's Who You Know!"
  In business, you often hear the statement "It's Not What You know, It's Who You know!"
  Published 08Jun2009, viewed 57 times

• 5 Things You Need to Change Now to Create Your Own Luck!
  Did you ever see that girl across the room that you were just mesmerized by? You know the one.....she has a beaming smile and gals and guys alike are very interested in her every word. She is not overly good looking, average to some standards, but she is attractive because of an air of confidence around her...... she is the one that you wish you were like. What you don't realize is that you can be just like her!
  Published 05Jun2009, viewed 64 times

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