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Cut Through Habits And Transform Your Business

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Published: 26Apr2008
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Take a look at your clock. Mark 10 minutes from now and let me show you how to grab the gold from High Payoff sources available to fuel your efforts.

We live in a world full of ideas and information. Some of it's flung at us by the media, through ads and newscasters. Other is sitting politely waiting for us to come calling at its door.

Unless you set aside time every week to get your thinking stirred up, you're just having the same conversations with yourself and your team over and over. There's seldom innovation in that habit.

Many of my clients are so immersed in their business, it's industry and current practices that they don't realize how myopic they've become. So I bring them articles that provide ideas that break through their habitual thinking. I include the really great ones in the programs I run as well.

They're brainstorming starters and full of information that spins thinking into new patterns ' that's where innovation and improvements are born!

Here are 3 ways you can use 5, 10 and 15-minute increments to release the sparks to boost your results. On the 5-minute list is Reading Material that NOTHING to do with your businesss. If you're scratching your head wondering how so little time can really offer solutions, I'll tell you ' it's all in the sources you use. I myself deliberately set aside time to read weekly, bi-weekly and monthly periodicals.

Take magazines like Fortune, Entrepreneur and Inc. They carry such a wealth of examples of business techniques and opportunities that others can borrow or even steal that they amaze me.

To top off my reading I immerse myself in Discover Magazine. It has ideas from as many as thirty other disciplines that help me break through my habitual way of seeing things.

The key here is that you'll find articles that run from one-quarter page to four pages. That's a simple commitment to make, very different than a book that might take you hours over weeks to read through. On the 10-minute list is Laser Brainstorming, leveraging the out-of-the-box thinking of yourself and your team. Take one result you've been getting in your business. List the first 10 assumptions you hold about how it 'must' get done, and 'why' that way particularly. Now pick just one of those assumptions and pose the question: "How could we do this differently if this assumption were off the table?"

Your goal is to make this a speedy process, not an exhaustive discussion. List as many changes that could be put on the table as a result of that single change. You'll know when you have a gem ' it'll leap right off the page.

From there you can set aside solo time or team time to work on the details. Several of my clients have unveiled ideas that transformed their businesses with this focused exercise. Then there's grabbing High Payoff gold from the Video Sources that talk to you by your invitation in 15-minutes or less. The internet's a source I've started using recently. One of my favorite 'teachers' right now is Eban Pagon. He's built several million-dollar business in the past ten years. He regularly records videos that are mini-webinars chock full of ideas.

Recently Eban shared his morning routine. He commented that he uses the 19 floors where he lives as his stairmaster machine every day, and he's discovered that his great ideas come to him when he's exercising. Somehow information gels into new arrangements and "Ah Ha!"s come leaping out with complete clarity.

That works for me as well! There I am on the gym treadmill ... trotting along and then hopping onto the sides so I can scribble notes in the margins.

The fact is his video and webinars run from 15 to 120 minutes. The key to these recordings is that you can turn them off and on, watch them in chunks and grab one idea at a time to implement.

You may ask why I haven't mentioned listening to books or tapes while I drive.

I've found I have to listen more than once to remember ideas while driving. I'd rather read something once, or watch a video in focused spans of time, find an idea, decide how to use it, and then move forward to get value from it.

So there you have it--reading, talking, watching. Ten minutes. Three ways for you to break the through habits in your thinking about how to create your success.

Management expert, consultant, and coach Linda Feinholz is "Your High payoff Catalyst." Linda publishes the free weekly newsletter The Spark! to subscribers world-wide and delivers targeted solutions, practical skills and simple ways to build your business. If you're ready to focus on your High Payoff activities, accelerate your results and have more fun at it, get your FREE tips like these visit her site at www.YourHighPayoffCatalyst.com

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