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Articles by Lori Olson

• How Secure is Cloud Computing?
  As cloud computing is becoming increasingly tossed around by small businesses, many owners may still be wondering what it is and how secure it can possibly be. This uncertainty may prevent small business owners from benefiting from all cloud computing has to offer.
  Published 15Nov2009, viewed 40 times

• Drop Shipping Basics
  Newcomers to ecommerce are often overwhelmed with figuring out the steps that need to be taken to start selling merchandise online. Here are some basics on drop shipping (just one type of online monetization model), which will show the newcomer how easy it is to get started with ecommerce.
  Published 15Nov2009, viewed 48 times

• 2 types of Article Marketing
  Many online small business owners are familiar with the idea of article marketing. But for those who are not, here is a quick recap.
  Published 03Sep2009, viewed 97 times

• Small Businesses Need an Integrated Marketing Approach
  In order to truly optimize online marketing efforts, startup businesses and existing small businesses need to have an integrated marketing approach. Isolated marketing campaigns that have a busy owner at the helm can never be as effective as a fully outsourced search engine marketing campaign that considers and weighs both the needs of small business and their target markets.
  Published 17Aug2009, viewed 1310 times

• Outsource SEO; it's getting just too complicated for small businesses to do it right themselves
  The Internet is still in its infancy and search engine optimization is not going away anytime soon. It too is going to evolve and grow expand; becoming even more intricate than it is even now.
  Published 16Aug2009, viewed 64 times

• Green Thinking Can Jumpstart Your Small Business Recovery
  Sustainability and smart environmental thinking will help small business to be innovative and work with what they have. The very tenets of green thinking, i.e. reducing energy and waste, will help small business owners cut costs and be more profitable. Being innovative is what distinguishes the companies that successfully emerge from hard times and those who flounder.
  Published 15Aug2009, viewed 86 times

• Buy Web Site Traffic to Boost Your Efforts and Your Site
  One way or the other everyone online will buy web site traffic. You buy it with your time, energy or money. Every business owner needs to assess how these resources need to be allocated. The best way to determine this is to evaluate the highest and best use of each.
  Published 08Aug2009, viewed 98 times

• Six Great Career Development Resources
  Here are 6 great websites to help you with your career planning. Only 1 of these offers job listings. The others are aimed at helping you with all the other considerations that accompany making career decisions; whether you are just starting out or making a radical change.
  Published 07Aug2009, viewed 98 times

• Creating a Great Ezine AD
  Ezine ads that are well constructed and placed in the right locations in the right ezines will give you a high ROI. In order to get it right, however, you do need to know a few things.
  Published 31Jul2009, viewed 111 times

• Strategies for Competitive Advantage in Small Business
  Your competitive advantage begins when you adapt an internal "can do" attitude which inspires you to go "above and beyond" the call of duty to your customers. But which ones? It may often be forgotten, but every small business owner needs to be aware of the two sets of customers that must be pleased in order to achieve a long term competitive advantage.
  Published 28Jul2009, viewed 240 times

• Outsource Source SEO to Save Time, Energy and Money
  There are many compelling reasons to outsource SEO work rather than attempting to do it yourself or have it done in house. They all have to do with how a solo entrepreneur, startup business or an established business wants to spend time, energy and money. Not to mention the simple fact that for most folks, SEO is just plain tedious and boring.
  Published 25Jul2009, viewed 102 times

• Netiquette for Small Business
  Online etiquette is essential for building your online image no matter what type of business you have.
  Published 12Jul2009, viewed 87 times

• Telemarketing Training for Your Small Business Staff
  Phone training is crucial to a successful business. Although much business is conducted on the Internet, getting a quick connection through the telephone will allow for a personal touch as well as a way of direct communication. Phone training will allow you to communicate with grace and ease. It will allow you to present yourself to others, as well as making them feel comfortable with the conversation at hand.
  Published 29Jun2009, viewed 104 times

• Career Assessment Tests Benefit Both Sides of the Employment Equation
  Personality research is not just for those seeking the ideal romantic partner or those trying to resolve emotional difficulties. Although it can be tremendously helpful in these areas, an area in which it really has taken off is in matching employers and employees.
  Published 22Jun2009, viewed 123 times

• Structured Interview Questions for Making the Best Hiring Decisions
  Making sense of the data in resumes to make a hiring decision can be a daunting task. Structured interviews will help you make more meaningful comparisons for selecting the right candidate.
  Published 21Jun2009, viewed 214 times

• Sales Assessment for Hiring and Training
  In today's economic climate, there is no shortage in the number of sales resumes. Often, hiring decisions are based on the work experience and job skills that are listed on the resume. Personal skills are more difficult to assess and very often are not a major consideration. They should be. A person's "true colors" will often exacerbate difficulties in the work place. They are the reason that many people end up quitting or being fired.
  Published 21May2009, viewed 90 times

• How to Start a Legitimate Online Business
  While there are indeed a lot of fantastic claims about making money online, not all claims are just hype. It really is possible to have an online business that works for you 24/7. So how do you separate fact from fiction? Where do you begin if you want to have a legitimate online business? What do you do if you want to get your startup business found online?
  Published 20May2009, viewed 109 times

• Home Based Business Office; the benefits and the challenges
  The recession may have accelerated the move toward home based business offices but it can't be denied that the trend toward working from home was significant before it even started. If you are contemplating working at home, here are some of the benefits and challenges to consider about having a home based business office.
  Published 15Apr2009, viewed 148 times

• A Blueprint for Success; Startup Businesses that Succeed Online will follow these Steps
  The reality is that 99% of attempts to succeed online fail. While this is sad, the reality is that this doesn't have to be the result. Startup businesses that treat their online presence as a serious business endeavor know that there needs to be a business plan and that this doesn't need to be a thesis. At minimum it needs to address business goals, steps to those goals and what resources exist to get there.
  Published 14May2009, viewed 116 times

• Startup Business Plan confirmed by Market Research Firms
  Entrepreneur ideas are numerous but the novelty or brilliance of an idea alone does not guarantee a successful business product. For any given business startup idea, the probability that narrow, uniformed and insufficient small business marketing ideas and tactics will squash even the most brilliant of ideas is very high. Here are some business plan considerations that are recommended by many professional business marketing consultants.
  Published 01May2009, viewed 159 times

• Small Business Start Up Advice that Must Not Be Ignored by those Who Want to Succeed Online
  DIY is not the most cost effective solution for start up businesses or existing small businesses. Find out what start ups and existing small businesses need to stop doing and what they need to start doing to get a real on line presence.
  Published 24Apr2009, viewed 110 times

• Small Businesses Ditching the Magic Bullet
  The impact that the Internet is having around the globe and consequently on what consumer attitudes and decisions will be in the 21st century simply cannot be overstated. On average,today's active online participants are shaping the contemporary marketplace in ways that will ripple through the rest of the population for years to come. Small businesses who fail to recognize this will be missing out on an enormous window of opportunity.
  Published 14Apr2009, viewed 80 times

• How Can Small Businesses squeeze More Sales Out of a Lead Generation Funnel?
  Cost efficient ways to get in front of new prospects and stay in front of customers will help small businesses create and keep a competitive edge. Adding value doesn't have to be expensive.
  Published 13Apr2009, viewed 166 times

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