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Best Marketing Tools: Gods of Internet Marketing

By Manuel Washington

Republish: EasyPublish™
Published: 30Sep2008
Word count: 1359
Viewed: 130 time(s)

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Introduction:

In the days of old, the Egyptians had many gods. One of those was the god of the Nile. They worshipped the water of the Nile River and thought it was the source of everything they needed. They also had the god of the Frog. They had the god of the insects as well. Now the real God of mankind decided he wanted the Israelites out of the bondage of slavery. Therefore he brought upon them the plagues. He wanted them to know who the true God really was and wanted Pharoah to change his heart and let Israel go. Now as they had many gods, internet marketers have their gods that they depend on as well. Without them they imagine their business being almost impossible. I have listed just a few below:

god of the Autoresponders:

They are also known as mailbots, automatic email and email on demand and were derived from the very popular fax on demand and designed to automatically respond to any email message it receives with an automatic response. By setting up an autoresponder and offering a free autoresponder course; you can completely automate a portion of your marketing efforts. In addition to the standard autoresponder systems, there are also autoresponders that can send an unlimited amount of follow-up messages. Well, the first thing you have to do is find a good autoresponder service. There are some very good ones and some not so good ones.

Marketers the world over use follow up autoresponders to increase sales. Many of the sales resulting from your follow up series will come after the very first message. Below are a few of the topics that you might establish when setting up your emails.

Message 1 - Big Benefits:

Message 2 - Establish a Need:

Message 3 - Tool Talk:

Message 4 - The Wildcard:

Message 5 - Questions Comments? : Message 6 - Testimonials:

Message 7 - Last Chance:

Message 8- Follow Up With Finesse

god of the Email Address:

You must establish yourself as a real business online. It really can not be done without an email address. The best email address to do this is a professional real business address. JohnDoe@yahoo.com or SallySue@hotmail.com does not establish you as a real business online. Individuals would think of you as a fly by nite establishment. The best type of email address would be something like webmaster@internetmarketingtools.us or physical@veretekk.com. As you can see these look more professional than addresses similiar to MickeyMouse@hotmail.com. Therefore brand your company as a professional company and you will get better responses. But the bottom line is it is almost impossible to survive online without a email address to do online business.

god of the Domain Name:

Domain names are a key component to a web presence. The comment made by some web developers that all the good domain names are taken is not true. A quick hint of how you can get to retain a favored domain name that you have come up with, is for you to add a city or state name or even abbreviation to the domain name. This is a very effective technique to differentiate you from another person or organization using the same domain name. The real value in the name you choose from a search perspective is how easy it is to spell and remember.

Webmasters all over the globe are anxiously anticipating the latest in domain registration. Every domain name has a suffix that indicates which top level domain (TLD) it belongs to. Since a good domain name can make such a huge impact on your business; it is well worth going into a lot of trouble to find that ideal domain name that will give you a significant edge.

god of the Website:

Through the explosive growth of the Web, companies have realized the benefit of building a strong online presence. By publishing a website to the Internet, companies are able to build their brand, market their products, support existing customers, release publicity pieces, and even take orders. If you're building a website you have probably already heard the expression that "Content is King!" Building trust online is essential if your web marketing efforts are going to pay off.

Attracting visitors is great, but to convert them to customers, you have to firmly establish your credibility. Update your website pages frequently. Stagnant sites are more likely to be dropped by some search engines than a site that is dynamic. Place a Book Mark or Add This Site to Your Favorites link on your home page to encourage visitors to return.

You should realize that you need fresh, unique web articles and web content. Fresh and unique website articles drive search engine result pages (S.E.R.Ps) which in turn drives traffic to your site. It is a wise thing to use the power of article marketing to raise the visibility level of your website.

god of the Tracker:

What exactly is an ad tracker? It is a marketing tracking software or program that lets you trace and take note of every click-through made by visitors of your site and by other customers who got your referral link. Every business must advertise. The more effective your ads; then you should have greater profits.

Before you run your first ad, before you send out your first email, there are two important questions you need to answer.

1. Who is your target market?

2. What makes them buy or sign up with an organization? In order to create the most effective ad for your business; you will need to test different versions of your copy and track the effectiveness of where you advertise. After examining all forms of advertising of an organization, it is important to identify what the objective of the testing strategy is.

Not only can ad tracking show you which publications are profitable to advertise in, but it will also help you measure the effectiveness of the ads themselves. Every decision and plan you make must be well grounded on reality. An ingenious free website tracker that reshapes your advertising efforts and generates profits from existing website traffic can be found as vital to your success.

If an advertisement consistently produces profits for you, keep running it. On the other hand, if an ad consistently performs poorly or produces a loss, discontinue it.

god of the List:

With every passing day, increasing numbers of people are becoming web designers. One of the main forums for communication among web designers, both beginners and experts alike, is the mailing list. Opt-in email lists not only allows you to instantly test an idea and get immediate results, but it also gives you the ability to maintain traffic and hits during slow periods. The biggest and most common mistake online marketers make is to blindly lunge into building a list without working on the numbers first. You must start with a target and that target has to be a realistic one.

The invitation to join the e-mail list should be part of your primary navigation so that no matter where consumers land on your site, they don't have to search to find the opt-in page.

Four Important things to do:

1. Make sign-up easy. The more information you request from potential subscribers, the less likely they will be to sign up.

2. Include a request at check-out. If you are conducting commerce or require information for premium content, always include an opt-in box.

3. Include a request in transactional e-mails. If you send auto-responder e-mails to confirm purchases, allow tracking, etc., include an invitation to opt-in.

4. Promote your e-mail in others' e-mails. Look at non-competing efforts that reach your audience and include an ad for your program with a link to your sign-up page.

Conclusion:

So as the Egyptians had many gods and did not think they could do without them; so is it with anyone that has become an internet marketer in this world of online business. There are not many, but there are a few that you just need in order to get started.

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