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Market Your Online Business Using Articles

By Matt Helphrey

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Published: 20May2009
Word count: 517
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Taking a website and turning it into a successful and booming business will require you to market and promote it effectively. For many of us that means we are going to have to write a lot unless of course you have money to hire someone to do the writing for you.

One of the best ways to promote your online business is by using article marketing. Writing and submitting articles to the different article directories online can drive traffic to your website for years to come. Here's a few tips to market your website using articles.

The first thing you want to do is concentrate on your on site articles. These articles are going to be the focus of attention on your website and must be good to great quality and usually between 600 - 800 words long.

The trick to land traffic from the search engines to these on site articles is to use specific keywords. Do some keyword research to find keywords that get a decent amount of searches per day but little to no competition. Once you compile a list of these keywords you can then use them in the text of your on site articles.

On site articles are just one phase of the article marketing strategy, the other phase is the off-site articles. These are the articles you write that will be submitted to different article directories, blogs, forums, and other peoples websites. Generally speaking you want these articles to be between 400 - 500 words long.

These articles are going to bring you traffic two fold. First through the visitors the articles bring in and of themselves. And second they will bring you traffic through the search engines.

These off-site articles should be unique and decently written as well. I'm usually not as picky with the quality of these articles as much as I am with the ones on my site, but they are still good none-the-less.

At the very bottom of these articles, most article directories will allow you to leave a link back to your website. The trick here is to anchor link this back link to your on site articles using the keywords you chose originally. So if your on site articles keywords were 'cleaning fish tanks', you should leave 'cleaning fish tanks' as an anchor link pointing to the article on your website that used those keywords.

The more anchor back links you have pointing at your on site articles, the higher your article will rank in the search engines for those keywords and the more traffic you are going to get them. The overall idea is that you need to write as many articles as you can to make those articles move up in the search engines.

You can see how powerful article marketing can be after using this process over and over again with several keywords. The traffic for each article will begin to add up and over time you should be getting enough traffic to automate your online business. At that point all you'll have to do is the minimum website maintenance to keep the money rolling in.

Learn more tips and strategies on how you can make money from home by visiting Matt's website at http://www.LiveLifeToTheFullest.biz

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